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Case Studies

2 July 2026

Hosting Success: How Radio Advertising Drove Growth for Fasthosts

Discover how Fasthosts used targeted radio advertising on Hits Radio to help SMEs build a professional online presence and delivered real, measurable results.

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West Midlands Police Knife Crime talk Radio Advertising
23 June 2026

How Radio Advertising Helped West Midlands Police Tackle Knife Crime in Schools

How West Midlands Police partnered with Bauer Media to create a knife crime radio advertising campaign that put young people at the heart of production, turning listeners into advocates.

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23 June 2026

How Radio Advertising Helped Stop Loan Sharks Reach Victims

A radio advertising awareness campaign that didn't just raise awareness. It prompted a real victim to come forward and access help.

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18 June 2026

AXS Reached 77,000+ Live Event Fans with Targeted Audio Advertising

An audioXi campaign using Bauer Media's interactive Shake Me format drove event discovery and ticket bookings for AXS across the Midlands.

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18 June 2026

How Coventry Building Society Used Radio Advertising to Put the Whole City in the Stands

Coventry Building Society partnered with Bauer Media to celebrate Coventry City FC's trophy parade, connecting the brand with the landmark occasion.

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Browns radio advertising audioxi
16 June 2026

Browns of Richmond Tripled Enquiries and Supercharged Web Traffic

Browns of Richmond tripled their enquiries and saw a 126% increase in website visits within six months of advertising with…

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Private GP Clinic Radio Advertising
2 June 2026

How Ceda Healthcare Private GP Clinic Boosted Dermatology Bookings by 53% With Radio Advertising

When Ceda Healthcare Private GP Clinic in Surrey needed to grow awareness of their specialist dermatology services, they turned to…

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Shrewsbury College Student Recruitment
14 May 2026

How Shrewsbury College Used Radio Advertising to Drive Student Recruitment at Scale

Shrewsbury College partnered with Bauer Media to put radio advertising at the heart of its student recruitment strategy, combining broadcast reach with digital audio precision to influence decisions, drive open day attendance, and deliver lasting brand awareness across Shropshire.

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Exotic Zoo x Hits Radio Advertising
7 May 2026

How a Radio Listener Offer Campaign Put Exotic Zoo on Every Family’s Half Term Plans

Hits Radio Advertising helped one of the Midlands' favourite family attractions convert listeners into visitors, at scale, during one of the most competitive periods in the family leisure calendar.

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How Radio Advertising in Lincolnshire Helped Jump Warriors Sell Out in Weeks
1 May 2026

How Radio Advertising in Lincolnshire Helped Jump Warriors Sell Out in Weeks

Jump Warriors ran a six-week Planet Offers campaign, using radio advertising in Lincoln with Hits Radio. And sold out their entire voucher allocation.

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Coastal agama or bearded dragon. A boy watches a lizard that lives in a serpentarium Mission Christmas Partnership
27 April 2026

Ely Exotics’ Mission Christmas Partnership: Growing Impact, Awareness and Footfall at the Festive Peak

The Mission Christmas partnership between Ely Exotics and Cash for Kids delivered a powerful blend of community impact and commercial…

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Arm extending out from the side of the frame holding a bunch of flowers AudioXi Campaign
10 April 2026

Blooming Results: How Bunches’ AudioXi Campaign Delivered Mother’s Day Growth Across the Midlands

The Bunches Mother’s Day AudioXi campaign stands as a compelling example of how targeted digital audio can deliver both brand-building and performance outcomes.

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How Surrey County Council used public sector radio advertising
8 April 2026

How Surrey County Council Reached 92,000+ Job Seekers and Doubled Its KPIs Through Public Sector Radio Advertising

Surrey County Council's STEP Surrey campaign is a stand out example of what targeted public sector radio advertising can achieve when strategy, creative, and technology work in harmony.

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Close up woman and man holding cups of coffee on table: coffee audio campaign
24 March 2026

Brewing Results: A Coffee Audio Campaign That Percolated Engagement Nationwide

Discover how a national coffee brand used a high-impact coffee audio campaign to drive audience engagement, competition entries and social interaction during December and January.

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Oakmans estate agents for sale sign outside houses
18 March 2026

Opening Doors with Local Radio Advertising: How Oakmans Estate Agents Amplified Growth with audioXi

local radio advertising

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The Hoo Zoo Car in front of one of its attractions a tyrannosaurus rex. Hoo Zoo audio campaign.
5 March 2026

Hoo Zoo’s 35th Birthday Was Always Going to Be Big. Radio Made It Roarsome.

Hoo Zoo promotional campaign

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Close up of the couple composting their organic leftovers Audio Advertising
2 March 2026

Recycling on the Airwaves: How Audio Advertising Helped Stoke-on-Trent City Council Drive Food Waste Awareness

Audio advertising played a central role in helping Stoke-on-Trent City Council raise awareness of its new free food waste collections,…

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Berry Hill MOT Centre Employees outside business unit. Radio advertising for MOT centres
5 February 2026

Driving Trust and Tune-Ins: Accelerated Growth with Radio Advertising for MOT Centres

Discover how radio advertising for MOT centres helped Berry Hill MOT Centre boost awareness, build trust, and drive new customers through targeted AudioXi campaigns and drivetime radio sponsorship

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The Boiler Shop Vans outside their business unit renewable energy heating
5 February 2026

Turning Up the Heat on Change: How The Boiler Shop Powered Growth with Renewable Energy Heating Audio Advertising

Discover how The Boiler Shop used digital audio advertising to promote renewable energy heating, achieving over 251,000 impressions and a 99.27% listen-through rate across a six-month campaign.

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Air Ambulance Advertising
26 January 2026

Up in the Airwaves: How Air Ambulance Advertising Helped Lift Lifesaving Donations

This campaign clearly demonstrates how Air Ambulance Advertising through digital audio can drive more than awareness. By combining trusted radio brands, smart speaker listening, and robust tracking, Hampshire and IoW Air Ambulance achieved measurable engagement and tangible results.

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Local Radio Charity Campaign That Struck a Chord Across Cornwall
9 January 2026

Local Radio Charity Campaign That Created Excitement Across Cornwall

The Sing it Home initiative was designed as a local radio charity campaign that put community pride, music and storytelling at its heart.

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Image of Newbury Building Society Branch on the Highstreet
15 December 2025

Sound Investments: How the Newbury Building Society Radio Campaign Drove Powerful Local Engagement

The Newbury Building Society radio campaign reached over 29,000 listeners and achieved a 99.59% listen-through rate, proving that localised, data-driven audio delivers measurable brand engagement.

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Shaking Up Success: How Holden Polestar Drove Conversions Through Radio Advertising for Car Dealers
20 November 2025

Radio Advertising Accelerated Success for Holden Polestar

By combining trusted local radio with advanced digital targeting, Holden Polestar reached new audiences, drove website engagement, and reinforced its reputation as a leader in electric performance.

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Party Nights, Done Right: How AudioXi Boosted Festive Bookings for the National Conference Centre
15 September 2025

Party Nights, Done Right: How audioXi Boosted Festive Bookings for the National Conference Centre

Discover how the National Conference Centre boosted Christmas Party Night bookings by 200% with audioXi for Event Promotion. Targeted digital audio advertising that delivers results.

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Holiday Park Advertising with a Personal Touch (and a Catchy Tune)
22 August 2025

Holiday Park Advertising with a Personal Touch (and a Catchy Tune)

South Cliff Holiday Park offers a welcoming and family-friendly destination on the Yorkshire coast. Known for its mix of static caravans, pods…

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Keys to Community Impact – How Livv Housing Group Uses Mission Christmas to Support Families
18 August 2025

Helping Local Families Thrive: How Livv Housing Group and Cash for Kids Make a Difference

The partnership demonstrates how housing associations can deliver meaningful community impact beyond housing provision.

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Buckinghamshire Lottery – Driving Player Engagement with ShakeMe Digital Audio
18 August 2025

Buckinghamshire Lottery, Driving Player Engagement with ShakeMe Digital Audio

We were thrilled with the level of engagement and the impact on our lottery.

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As Heard on GHR: Outdoor Makeover Group’s Long-Term Success Story
11 August 2025

As Heard on GHR: Outdoor Makeover Group’s Long-Term Success Story

By combining the precision of audioXi with the reach and credibility of Greatest Hits Radio Breakfast Sponsorship and targeted airtime, Outdoor Makeover Group has built a consistent and effective advertising presence.

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4 August 2025

Superstar Energy: A Bus Awareness Campaign That Shines

This Bus Awareness Campaign was everything great radio should be – engaging, fun and packed with talkability.

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How a Furniture Retail Client Increased Sales Through Digital Audio Advertising
31 July 2025

Sound Investment: How a Furniture Retail Client Increased Sales Through Digital Audio Advertising

This campaign demonstrates how digital audio advertising for retail can drive measurable sales and deliver immediate ROI.

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29 July 2025

My Glasgow. My Subway: A reason to travel

Bauer Media refreshed the long-term strapline “My Glasgow. My Subway.” to highlight individual Glaswegian’s everyday reasons for travel – work, family, leisure – with a new focus: “My Reason. My Glasgow. My Subway.” 

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CASE STUDY Logistic Skills and Consulting
29 July 2025

Sound Results: Driving Demand with Targeted Radio Advertising

Logistics Skills & Consulting Ltd needed a rapid, effective solution to fill places on their HGV Skills Bootcamps. By harnessing the power of digital audio radio advertising, they reached learners across North and South Tyneside with precision, generating qualified leads immediately and building brand credibility.

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Game On! How audioXi Boosted Aston Villa Women’s Ticket Sales
22 July 2025

Game On!  How audioXi Boosted Aston Villa Women’s Ticket Sales

audioXi campaign for Aston Villa Women showed the power of well-targeted, locally relevant audio in driving real-world outcomes.

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18 July 2025

How Bauer Media Helped Pupils Raise Knife Crime Awareness Over the Airwaves

With Bauer Media’s broadcast strength and Stockland Green School’s proactive support, the result was a campaign that educated, inspired, and resonated well beyond the classroom.

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CASE STUDY Matlock Farm Park
10 July 2025

Udderly Brilliant Results for Matlock Farm Park and Planet Offers

Matlock Farm Park’s use of Planet Offers is a textbook example of how savvy businesses can leverage localised radio and digital to create half price family days out.

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Sound Care: How Digital Audio Advertising Welcomed New Residents to Droitwich Mews
8 July 2025

Sound Care: How Digital Audio Advertising Welcomed New Residents to Droitwich Mews

Droitwich Mews Care Home is a modern, purpose-built facility in Worcestershire that prides itself on delivering high-quality, person-centred care. Part…

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Radio Advertising for Car Dealerships
7 July 2025

Radio Advertising for Car Dealerships: How Sandles Drove a Sales Uplift with Bauer Media

Sandles Car Supermarket used radio advertising for car dealerships to connect with local buyers and drive measurable results across Norfolk.

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“Sound Results: How AudioXi Doubled Open Day Registrations”
7 July 2025

Sound Results: How audioXi Doubled Open Day Registrations

By introducing audioXi to their marketing mix, Leeds College of Building achieved record-breaking open day registrations without changing any other part of their campaign.

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4 July 2025

“30 Years, 30 Cheers” – A Case Study on Building Brand Awareness with the 30 Years of Style Campaign

The 30 Years of Style Campaign was developed in partnership with Hits Radio to boost brand awareness and celebrate Cheshire Oaks’ 30th Birthday in May and June.

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