Radio Advertising in Northern Ireland

Advertise your business across Northern Ireland with CoolFM, Downtown Radio, Downtown Country & Greatest Hits Radio

  • CoolFM, Downtown Radio, Downtown Country & Greatest Hits Radio reaches 1,262,000 adults, which is 81% of the population*
  • CoolFM, Downtown Radio, Downtown Country & Greatest Hits Radio reaches 1,015,000 main shoppers, which is 79% of main shoppers*
  • CoolFM, Downtown Radio, Downtown Country & Greatest Hits Radio reaches 1,167,000 car owners, which is 82% of car owners*
  • CoolFM, Downtown Radio, Downtown Country & Greatest Hits Radio reaches 794,000 employed people, which is 89% of employed people*
  • CoolFM, Downtown Radio, Downtown Country & Greatest Hits Radio reaches 994,000 home owners, which is 81% of home owners*
Source: RAJAR, Hits Radio Brand Northern Ireland TSA, 6 Months PE Jun 23. Trading Numbers. *Predicted Cumulative 13 week reach.

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Advertising on Radio in Northern Ireland


We carefully choose, research and painstakingly craft
the mix of music we play. We bring you the personalities that entertain, the contests that excite and the news stories that matter, to cultivate the most valuable audience for our
customers.

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Getting Involved

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Seasonal Safety

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Northern Ireland – Radio Advertising


Radio advertising is efficient

For every £1 spent on radio advertising you get twice as much audience as any other advertising medium.

Radio advertising is trusted

87% of people say that they trust radio making it the uk’s most trusted medium

Radio advertising is always on

Radio has the lowest level of ad avoidance of all media; 16% avoid radio ads v 68% avoid newspaper ads

Radio advertising is relevant

Adverts on the radio talk to the right people at the right time & place with targeted messages

Radio advertising is targetted

Radio is the number 1 platform for targeting and number 1 platform for cost per thousand audience

Radio advertising drives response

Radio has always been a strong “call-to-action” medium, and this is even more true in a world where consumers access brands via the internet.

Case Studies


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