CoolFM, Downtown Radio & Downtown Country

Radio Advertising in Northern Ireland

Advertise your business across Northern Ireland with CoolFM, Downtown Radio & Downtown Country

  • CoolFM, Downtown Radio & Downtown Country reaches 1,185,000 adults, which is 78% of the population*.
  • CoolFM, Downtown Radio & Downtown Country reaches 950,000 main shoppers, which is 75% of all main shoppers*.
  • CoolFM, Downtown Radio & Downtown Country reaches 1,108,000 car owners, which is 81% of all car owners*.
  • CoolFM, Downtown Radio & Downtown Country reaches 690,000 employed adults, which is 85% of all employed adults*.
  • CoolFM, Downtown Radio & Downtown Country reaches 913,000 homeowners, which is 79% of all homeowners*.
*Based on a 13 week campaign

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Advertising on Radio in Northern Ireland


We carefully choose, research and painstakingly craft
the mix of music we play. We bring you the personalities that entertain, the contests that excite and the news stories that matter, to cultivate the most valuable audience for our
customers.

Northern Ireland – Radio Advertising


Radio advertising is efficient

For every £1 spent on radio advertising you get twice as much audience as any other advertising medium.

Radio advertising is trusted

87% of people say that they trust radio making it the uk’s most trusted medium

Radio advertising is always on

Radio has the lowest level of ad avoidance of all media; 16% avoid radio ads v 68% avoid newspaper ads

Radio advertising is relevant

Adverts on the radio talk to the right people at the right time & place with targeted messages

Radio advertising is targetted

Radio is the number 1 platform for targeting and number 1 platform for cost per thousand audience

Radio advertising drives response

Radio has always been a strong “call-to-action” medium, and this is even more true in a world where consumers access brands via the internet.

Get in touch with us today!

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