West FM and Westsound

Radio Advertising Ayrshire

Advertise on West Sound & West FM covering Ayrshire & Dumfries.

  • West Sound (inc West FM) reaches 312,000 adults, that’s 79% of the population*.
  • West Sound (inc West FM) reaches 263,000 main shoppers, that’s 80% of all main shoppers*.
  • West Sound (inc West FM) reaches 275,000 car owners, that’s 82% of all car owners*.
*Based on a 13 week campaign

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Advertising on Radio in Ayrshire


We carefully choose, research and painstakingly craft the mix of music we play. We bring you the personalities that entertain, the contests that excite and the news stories that matter, to cultivate the most valuable audience for our customers.

Ayrshire – Radio Advertising


Radio advertising is efficient

For every £1 spent on radio advertising you get twice as much audience as any other advertising medium.

Radio advertising is trusted

87% of people say that they trust radio making it the uk’s most trusted medium

Radio advertising is always on

Radio has the lowest level of ad avoidance of all media; 16% avoid radio ads v 68% avoid newspaper ads

Radio advertising is relevant

Adverts on the radio talk to the right people at the right time & place with targeted messages

Radio advertising is targetted

Radio is the number 1 platform for targeting and number 1 platform for cost per thousand audience

Radio advertising drives response

Radio has always been a strong “call-to-action” medium, and this is even more true in a world where consumers access brands via the internet.

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