John Grose Hits the Road with Greatest Hits Radio Sponsorship
John Grose is a well-established and respected car dealership group operating in East Anglia, with locations in Ipswich and surrounding…
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What is Sponsorship?
Sponsorship is when your brand becomes part of the content our audiences love — whether that’s the Breakfast Show, the Weather and Travel updates, or special features across our most loved stations. Unlike a single advert, sponsorships embed your business into trusted listening moments, building daily familiarity and stronger brand connections.
How It Works
- Choose your sponsorship property– from national shows to local features.
- We align your brand with the right audience, presenter, and station.
- Creative audio that is produced in-house to seamlessly fit with Bauer’s tone and style.
- Ongoing impact— with performance tracked and optimised.
With Sponsorship, every moment is designed to build connection — delivering more trust, more familiarity, and stronger results for your business.
Why Sponsorship
Build Awareness Faster:
Sponsorship embeds your brand into daily listening moments — from Breakfast Shows to Weather updates — driving stronger recall and awareness than airtime alone.
Create Lasting Connections:
By aligning with presenters and shows audiences love, your brand benefits from trust, affinity, and repeated exposure that keeps you front of mind.
Prove ROI Across Industries:
From automotive to retail, sponsorships consistently deliver measurable results — shifting perception, driving purchase intent, and generating long-term brand growth.
What is Sponsorship?
Sponsorship is Bauer Media’s way of aligning your brand with the content our audiences love. From Breakfast Shows to Weather and Travel updates, your business becomes part of trusted listening moments that build daily familiarity and stronger connections.
Where will it be heard?
Your brand can sponsor some of the UK’s most loved stations and features, including Greatest Hits Radio, Hits Radio, and more — from national shows to local updates that audiences tune into every day.
How much does it cost?
Pricing depends on the property and length of campaign. We offer flexible options across local and national stations, with September incentives currently available on selected premium inventory.
What makes Sponsorship different?
Unlike a single advert, sponsorships embed your brand into the listener experience. By aligning with credible presenters and content, you gain repeated exposure, stronger brand recall, and measurable ROI.
Can I integrate beyond audio?
Yes. Many sponsorships extend across social media, online, live events, and branded content, giving your campaign more reach and more impact.
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Read MoreGetting Started Is Easy
Choose Your Sponsorship Type
From Breakfast Shows to Weather and Travel updates, pick the programme or feature that fits your brand best.
Define Your Fit
We’ll align your business with the right station, presenter, and audience to maximise relevance and impact.
Launch with Confidence
Our in-house creative team will produce seamless audio, and we’ll track performance so you can see the results.
Ready to Put Your Brand in the Spotlight?
What Does Sponsorship Mean for Businesses?
In today’s crowded advertising market, businesses need more than just ads, they need trust and connection. Sponsorships with Bauer Media put your brand into the everyday moments listeners value most, making you part of their routine.
How to Build
a Standout
Sponsorship
Radio sponsorships are powerful, memorable, and simple to launch. Whether you’re looking to reach commuters at breakfast or families during weekend shows, building a sponsorship campaign is just three steps away.
Launch Your Sponsorship with Confidence
When you’re ready to invest in brand growth, you need more than airtime. You need a partner who can make your brand part of trusted Bauer content — with in-house creative, expert support, and measurable results.