Bauer Media Scotland

Radio Advertising Scotland

Advertise your business across Scotland with Bauer Media – Scotland

  • Bauer Media – Scotland reaches 2,798,000 adults, which is 65% of the population*.
  • Bauer Media – Scotland reaches 2,343,000 main shoppers, which is 63% of all main shoppers*.
  • Bauer Media – Scotland reaches 2,396,000 car owners, which is 70% of all car owners*.
  • Bauer Media – Scotland reaches 1,720,000 employed adults, which is 73% of all employed adults*.
  • Bauer Media – Scotland reaches 2,032,000 homeowners, which is 67% of all homeowners*.
*Based on a 13 week campaign

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Advertising on Radio in Scotland

We carefully choose, research and painstakingly craft
the mix of music we play. We bring you the personalities that entertain, the contests that excite and the news stories that matter, to cultivate the most valuable audience for our

Scotland – Radio Advertising

Radio advertising is efficient

For every £1 spent on radio advertising you get twice as much audience as any other advertising medium.

Radio advertising is trusted

87% of people say that they trust radio making it the uk’s most trusted medium

Radio advertising is always on

Radio has the lowest level of ad avoidance of all media; 16% avoid radio ads v 68% avoid newspaper ads

Radio advertising is relevant

Adverts on the radio talk to the right people at the right time & place with targeted messages

Radio advertising is targeted

Radio is the number 1 platform for targeting and number 1 platform for cost per thousand audience

Radio advertising drives response

Radio has always been a strong “call-to-action” medium, and this is even more true in a world where consumers access brands via the internet.

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