Radio Advertising Scotland

Advertise your business across Scotland with Bauer Media – Scotland

  • Bauer Media – Scotland reaches 3,038,000 adults, that’s 69% of the population*
  • Bauer Media – Scotland reaches 2,753,000 main shoppers, that’s 69% of main shoppers*
  • Bauer Media – Scotland reaches 2,651,000 car owners, that’s 72% of car owners*
  • Bauer Media – Scotland reach 1,856,000 employed adults, which is 75% of all employed adults*
  • Bauer Media – Scotland reach 2,146,000 home owners, which is 69% of all home owners*
Source: RAJAR, Hits Radio Brand Scotland TSA, 6 months, PE Jun 23. Trading Numbers. *Predicted Cumulative 13 week reach. Surveyed as Hits Radio Brand (Scotland) (exc Partners)

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Advertising on Radio in Scotland

We carefully choose, research and painstakingly craft
the mix of music we play. We bring you the personalities that entertain, the contests that excite and the news stories that matter, to cultivate the most valuable audience for our
customers.

WHY RADIO ADVERTISING IS A GREAT FIT FOR YOUR BUSINESS

Are you essential? 

Money worries mean people start to think differently about their spending. Purchase decisions are organised into one of 4 categories: essentials, treats, postponables or expendables. Don’t let potential customers write you off, let us tailor your marketing to show them why you’re indispensable.  

Latest Articles

Home Improvements

SOME HOME TRUTHS High mortgage rates and a slowing market means more and more people are choosing to make the most of their current situation, rather than look to pastures new. This surge in the home improvement industry means it’s a battle for visibility. Businesses without a proper marketing plan will quite easily fall behind. […]

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Getting Involved

A VOICE FOR ALL The diversity of our brands reflects the diversity of our listeners. These last 2 months of the year remind us of the lives of all the communities in which we play an important role. Diwali, St Andrews Day, Bonfire Night, and Christmas. We’re here to connect you with exactly who you […]

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Seasonal Safety

LOOKING OUT FOR ALL For many of us, the end of the year is all about good times with those that matter the most. It’s easy to forget the unseen struggles of others. This is exactly when you’re needed the most. MAKING YOURSELF KNOWN WHEN IT COUNTS The Christmas season is a hotbed for social […]

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Scotland – Radio Advertising

Radio advertising is efficient

For every £1 spent on radio advertising you get twice as much audience as any other advertising medium.

Radio advertising is trusted

87% of people say that they trust radio making it the uk’s most trusted medium

Radio advertising is always on

Radio has the lowest level of ad avoidance of all media; 16% avoid radio ads v 68% avoid newspaper ads

Radio advertising is relevant

Adverts on the radio talk to the right people at the right time & place with targeted messages

Radio advertising is targeted

Radio is the number 1 platform for targeting and number 1 platform for cost per thousand audience

Radio advertising drives response

Radio has always been a strong “call-to-action” medium, and this is even more true in a world where consumers access brands via the internet.

Case Studies

Durham High School for Girls – Case study

Durham High School is one of the North East’s leading independent schools. Catering for pupils aged 3-18, it is unique as being the only girls’ school in County Durham.

Sandicliffe Motors – Case Study

Sandicliffe Motors are a family-owned dealership established in Nottingham over 70 years ago. They operate over 11 dealerships across the East Midlands, representing many of the top brands and additionally cater to the used market.

Strata Windows – Case Study

Founded in 1981, Strata Windows is a leading supplier, manufacturer and installer of high-quality windows, doors and conservatories.

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