Did you know that 89% of the UK listen to the radio EVERY SINGLE WEEK?

Did you also know that brands using radio advertising get their money back almost 8X ON AVERAGE?

Use the power of our iconic radio brands across the UK to turbo charge your advertising and reach new customers.

Get in touch with us today and we can have chat about how radio advertising can improve your business

Local radio advertising uk:

Get in touch with us today

We focus on delivering you quality of audience with less wastage for your pound


We carefully choose, research and painstakingly craft the mix of music we play. We bring you the personalities that entertain, the contests that excite and the news stories that matter, to cultivate the most valuable audience for our customers.

Find out how radio advertising can help your business

Why radio advertising is a great fit for your business

Advertising on radio

Why radio advertising is a great choice for your business


Star

Radio Advertising is efficient

For every £1 spent on radio advertising you get twice as much audience as any other advertising medium.

Clock

Radio advertising is trusted

87% of people say that they trust radio making it the uk’s most trusted medium

Chart

Radio advertising is always on

Radio has the lowest level of ad avoidance of all media; 16% avoid radio ads v 68% avoid newspaper ads

Ticket

Radio advertising is relevant

Adverts on the radio talk to the right people at the right time & place with targeted messages

Target

Radio advertising is targeted

Radio is the number 1 platform for targeting and number 1 platform for cost per thousand audience

Touch

Radio advertising drives response

Radio has always been a strong “call-to-action” medium, and this is even more true in a world where consumers access brands via the internet.

HAVE YOU MADE PLANS AHEAD FOR 2022? 

Target and reach your best customers.
With INSIGHTS into CONSUMER BEHAVIOURS.

We can help you identify prospects & reach them with insight-led targeted campaigns.

We Know How To Make Audio & Digital Work For You

Get in touch today

RADIO HAS PROVEN TO BE FLEXIBLE AND RESILIENT 

Home working is the new norm.
Shopping Local has picked up steam.
Online shopping is rising.
Consumer behaviour is changing.

THROUGH IT ALL, AUDIO REMAINS CONSTANT.

Radio proves to be an incredibly resilient and adaptable media channel in these times of change.

We know how to make audio work for you

We Know How To Make Audio & Digital Work For You

Get in touch today

Source: RAJAR, Hits Radio Brand UK, 6/12 Month, PE Sep 21.

FORGING FORWARD INTO 2022 WITH FLEXIBLE RADIO

As purchasing habits continue to change, it has never been so important to anticipate and draw on real time data while responding to purchasing habits.

Adapt and optimise your reach with the flexible radio!

We Know How To Make Audio Work For You

Get in touch today

Source: RAJAR, Hits Radio Brand UK, 6/12 Month, PE Sep 21.

SHOPPING HAS SHIFTED TO LOCAL 

1.7 million of our listeners shop at local independent grocers. Making them 33% more likely to shop local than the national average.

The Hits Brand Radio stations have built sustainable relationships with their listeners locally.

We can help you reach local shoppers in your local community.

We Know How To Make Audio Work For You

Get in touch today

Source: TGI GB 2021 October. Listened in the last month

Christmas is Coming!

AFTER LAST YEAR’S CANCELLED CHRISTMAS, IN EVERY REGION OF THE UK PEOPLE ARE PREPARING TO SPEND MORE ON CHRISTMAS FESTIVITIES THIS YEAR.

ARE YOU REACHING THESE FESTIVE FEELING PEOPLE?
YOUR POTENTIAL CUSTOMERS?

Christmas preparations in are in full swing

THREE IN FOUR CONSUMERS PLAN TO VISIT PUBS, BARS AND RESTAURANTS THIS CHRISTMAS

42% of UK consumers will use Black Friday shopping as their main source for this year’s Christmas gifts.   Black Friday falls on 26th November this year.

Use our insights & marketing “know how” to engage with your existing & new customers this festive season.

Get in touch today

Sources: Insightdiy Nov 2021. Future Media PLC. CGA Xmas report

Need an Elf to stock that shelf?

IF YOU’RE LOOKING TO RECRUIT TEMPORARY STAFF FOR THE BUSY FESTIVE PERIOD, THEN AN ADVERTISING CAMPAIGN WITH BAUER SHOULD BE TOP OF YOUR CHRISTMAS LIST.

Using radio & digital you can target the exact type of people you want, and speak to them one to one with a creative and engaging message.

For example, tap into local applicants who are not necessarily searching for a job, but are open to a short-term role.

So don’t be left on the shelf when it comes to recruitment this Christmas.

Bauer Media, we got this

Get in touch today

Ensure they’re Jolly Not Sorry

This Year we can Celebrate Again

Which is why three in four consumers plan to visit pubs, bars and restaurants this Christmas.

So, with more social gatherings, more parties, more revelling, comes more opportunities for careless and potentially life-changing decision making.

If you need to remind people about safety or the dangers, they should avoid this festive season then get in touch.

We can create a multi-platform advertising campaign to reach people on an intimate level to pass on your key messages.

Let's make sure it’s a Merry Christmas for everyone.

Bauer Media, we got this

Get in touch today

Source: CGA’s Christmas Report

The Organised

Step Into Christmas
Plan & pace your marketing to connect with your Christmas Customers

25% of British consumers turn their thoughts to December before the end of August & aim to finish their shopping before October starts.

Whether it’s because of their superior organisation skills or their disdain for Christmas crowds, the Organised segment is singularly focused on shopping efficiency. Nice offers may draw them in at the decision stage of their purchases but their overall motivation is about getting a lot of shopping done at once, and getting it done ASAP.

We can help you engage with your Organised customers in meaningful and relevant ways.

Bounce Back With Bauer

Get in touch today

Sources: Sitecore Business Leader 2021

The Deal Seeker

Step Into Christmas
Plan & pace your marketing to connect with your Christmas Customers

42% of UK consumers will use Black Friday shopping as their main source for this year’s Christmas gifts.

Deal Seekers are all about the exclusive deals, huge discounts, and the best prices.
This shopping group love a good sale event and an irresistible offer is what appeals to them the most. This is why deal-seekers are very active during the classic bargain Black Friday, Cyber Monday weekend.

We can help you engage with your Deal Seeker customers in meaningful and relevant ways.

Bounce Back With Bauer

Get in touch today

Sources: Future Media PLC

The Fulfilled

Step Into Christmas
Plan & pace your marketing to connect with your Christmas Customers

47% of British shoppers will start their Christmas shopping in September & October
This shopper blends the online and offline shopping experience to accomplish their Christmas purchases ahead of the peak shopping months.

They’re not obsessed with finding the latest deals, they want to ensure their researched gift ideas are available & in stock. Their chief interest is to be in possession of their purchases at the checkout.

Their satisfaction comes from a purchase in store they can take home the same day, an online purchase with quick delivery or a speedy click & collect service.

We can help you engage with your Fulfilled customers in meaningful and relevant ways.

Bounce Back With Bauer

Get in touch today

Sources: Quantum Metric's Holiday Survey

The Last Minute Shoppers 

Step Into Christmas
Plan & pace your marketing to connect with your Christmas Customers

39% of our listeners don’t finish their Christmas Shopping until the week before Christmas. And a cool & outwardly calm 18% start their Christmas shopping in that same week.

The reasons behind holding the unacclaimed title of last minute shopper are varied. But one thing is certain – time is a scarce commodity for these people & they appreciate inspiration, convenience and an express shopping service.

We can help you engage with your Last Minute customers in meaningful and relevant ways.

Bounce Back With Bauer

Get in touch today

Sources: Bauer Insiders Christmas survey January 2021

100 DAYS TILL CHRISTMAS

UK consumers are loosening their purse strings with 60% looking forward to a return to normal Christmas celebrations this year.

47% WILL START THEIR CHRISTMAS SHOPPING IN SEPTEMBER/EARLY OCTOBER.

ARE YOU READY TO REACH THESE FESTIVE SHOPPERS- YOUR POTENTIAL CUSTOMERS?

We can help you plan & create a Christmas campaign that gives you a return on your investment- 8x on average.

Using our insights & marketing “know how” we’ll work with you to deliver a campaign that’s flexible, to engage with your customers in meaningful and relevant ways adapting to changes should they arise.

Bounce Back With Bauer

Get in touch today

Source: eBay Ads UK Christmas spend trends 2021 report. Sitecore Study- Business Leader July 2021. Month of Dec ONS/Bank of England Aug 2021. Radiocentre- ROI Multiplier.

“We saw an increase of 25% in new jobseekers' registrations”

“We’re committed to delivering high quality candidates for our customers and as part of our marketing mix, we ran a tactical radio campaign on Cool FM.

Radio advertising made a significant contribution to the increase in new jobseekers' registrations and to the success of our customer’s recruitment activity.”

RADIO RECRUITMENT WORKS

Find out more about recruitment advertising that reaches the people you need.

Bounce Back With Bauer

Get in touch today

HELP MAKE THIS CHRISTMAS DAY DIFFERENT

AROUND 1 IN 3 UK CHILDREN WILL BE LIVING IN POVERTY ON CHRISTMAS DAY.

Many will miss out on the joy of waking up to a visit from Santa. This year, the global pandemic has pushed more and more families into poverty due to redundancies or reduced working hours. This means the Christmas period will bring sadness into many households in place of festive cheer.

SO, WE’VE MADE A COMMITMENT TO BRING CHRISTMAS JOY TO AT LEAST 250,000 CHILDREN, WITH A GIFT FROM SANTA.

We will be distributing gifts to underprivileged children identified with the help of social services, head teachers and other charitable organisations. Please help us. Your business can be part of it.

You can help Cash for Kids Mission Christmas in a number of ways, including:
A donation to buy gifts
On-air support for the appeal
Fundraising activity to engage your staff
Fundraising activity to engage your customers


Get in touch today to be part of the largest children’s Christmas gift appeal in the UK.

Support Cash for Kids Mission Christmas and help bring joy to children that need it most.

Find Out More

Bauer Radio's Cash for Kids registered charity 1122062 (England, Wales & NI), SC041421 (East Scotland) and SC003334 (West Scotland)

Community Spirit Beyond the Pandemic 

ONE OF THE BIGGEST POSITIVES TO COME OUT OF THE PANDEMIC IS THE RISE IN LOCAL SOLIDARITY.

Post pandemic there are many that want to keep on giving their time & support to their local communities.

OUR LISTENERS ARE 15% MORE LIKELY TO BELONG TO OR HELP OUT WITH A LOCAL COMMUNITY ORGANISATION, COMPARED TO THE GENERAL POPULATION.

They say that in addition to supporting local business, they have more time to be part of local community initiatives.

In fact, they want to get involved, they’re just waiting for you to ask.

So, if you work for a local authority or council there’s a special way you can reach them; in exactly the same way I’ve just reached you.

Bounce back with Bauer Media. We’ve got this!

Get in touch today

Source: TGI Radio+ Q2 2021. Listened in last month. Hits Radio Brand.

Get them back on board 

WE KNOW HOW HARD YOU’VE WORKED TO MAKE PUBLIC TRANSPORT AS SAFE AS POSSIBLE FOR YOUR CUSTOMERS.

However, people are still hesitant to get back on board.

In fact, more than a third of Britons are now more reluctant to use public transport, and one in 10 would not use public transport at all due to worries about Covid.

BUILD BACK CONFIDENCE AND LET OUR LISTENERS KNOW YOU’RE COMMITTED TO THEIR SAFETY WITH A BAUER MEDIA ADVERTISING CAMPAIGN.

Using radio, social, video and our creative skills we can get your customers back on board in time for Christmas.

To start your journey to get more journeys contact us today.

Bounce Back With Bauer

Get in touch today

Source: Report into Smart Cities by Milestone Systems Aug 2021

The Need To Be Liked

94% of our listeners say a key factor in making a purchase decision is based on the integrity of the company - how honest they are.

Consumer trust in businesses is far more important now than it was before the pandemic.

Bauer Radio sponsored partnerships provide the power of association and the values of our well-liked & trusted brands, which can transfer to you!

50% of our listeners say they now have a closer relationship to their favourite radio station, compared to pre-lockdown.

Give your brand the thumbs up.
Find out how you can partner with our radio stations.

Bounce Back with Bauer.

Get in touch today

Source: Bauers Insiders COVID #2 2021 & Bauer Insiders COVID #5

Radio Talks to people who are a click away 

...And Video makes up 82% of all consumer internet traffic*

Your potential customers visit multiple touchpoints offline & online when making their purchase decisions.

AND WITH 52% OF COMMERCIAL RADIO LISTENERS SAYING THEY WILL SEARCH FOR SOMETHING ONLINE WHEN THEY HEAR IT ON THE RADIO, VIDEO IS A GREAT WAY TO LET YOUR CUSTOMERS LEARN MORE ABOUT YOUR PRODUCTS OR SERVICES.

Did you know we’ve extended our audio & creative expertise into video?

Find out what we can do for your business.

Bounce back with Bauer

Get in touch today

Sources: New ways of working study – Radiocentre Apr 2021, *Estimated 2022 - Cisco Annual Internet Report (2018–2023) White Paper

Radio is working from home too 

So many of us are working from home now, and what are we doing more of whilst in our new home offices?

Answering the doorbell to our latest online delivery?
Stopping our cats and dogs from gatecrashing virtual meetings?

Actually, we’re all listening to the radio!

In fact, new research shows that 90% of work-from-homers are listening to radio whilst working.

To reach this new, huge, work from home audience with your advertising message, get Bauer radio working for you.

Bounce Back with Bauer Media

Get in touch today

Source: Ways Of Working - Radiocentre Study March 2021

Helping small businesses achieve BIG ambitions

We're proud to support the Federation of Small Businesses… with expert marketing resources and solutions, FSB’s mission is to help local businesses thrive.

Find out how FSB can help grow your business and lower your carbon footprint. Visit their online Sustainability Hub to start your journey today.

Bauer Media and FSB

Click here to find out more

Case Studies


Radio Advertising Works...
But don’t just take our word for it...

  • City Cabs is at the heart of the community, we've gotten people home safely for over 90 years! We've always found that Hits Radio Advertising is the most powerful and effective way to reach that community. In terms of service, we couldn't be happier - we've always had a great relationship with the whole team.

    Kyle Boggie, Marketing Manager, City Cabs

  • Hits Radio Advertising has been fantastic for my business during the more than 20 years we’ve been on-air, consistently generating new customers for us. Putting it simply, advertising on the radio with Hits Radio Advertising WORKS.

    Gordon Burgess, Owner, The Bed Shop
  • I have used Hits Radio Advertising with a number of clients and am always incredibly happy with the results it delivers and the excellent support and service we receive. I also find Hits Radio Advertising excellent value compared to other traditional media options and radio continues to work incredibly well for us in this digital age.

    We monitor enquiry levels very closely with all clients and Forth always delivers on our key objectives in all campaigns – I would thoroughly recommend Hits Radio Advertising to any business thinking of using radio.

    Craig Simpson, Managing Director, Jigsaw Media

  • In the past I committed the company to a very heavy newspaper campaign that previously worked well, but over the last five years the readership dwindled.

    I initially tried other radio stations in Glasgow primarily due to their costs being less than Hits Radio Advertising, but they didn't work. I was approached by the Sales Team and I took a chance on their recommendations.

    We immediately received a 50% increase in our online activity with Hits Radio Advertising being the only change in our marketing for this period. The increase can only be down to them! The Hits Radio Advertising Sales Team are great with their advice and they care about the results.

    Thank you.

    Mark Watson, Owner, Advanced Windows
  • When planning a radio campaign we look for creative ideas that will enhance our brand amongst our target audience and deliver excellent results.

    The Hits Radio Advertising team understand our key objectives and always come back with innovative ideas and a range of scripts. We have seen a significant rise in the traffic to our inward investment website through the sponsorship of the drive time and home run shows for Choose Lanarkshire.

    The team are great to work with, from the Senior Account Manager to the Creative and Digital team, I have always found them professional, organised and committed to achieving our goals.

    Lynn Gow, Marketing Officer – North Lanarkshire Council
  • From Start to Finish it’s always been a pleasure working with Hits Radio Advertising.

    We do notice a difference in quality when working with Hits Radio Advertising compared to other companies, from service, to campaign delivery; no request is ever ignored and nothing ever seems too much trouble.

    The results speak for themselves, we couldn’t be happier with the outcomes we’ve achieved this year by marketing with Hits Radio Advertising, from invaluable data to website traffic, to in-store footfall, it all comes together to enhance our brand and company presence in Glasgow and the West.

    Walter Toward, Managing Director – Wholesale Domestic Bathrooms Superstore

Get in touch with us today!

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