Did you know that 89% of the UK listen to the radio EVERY SINGLE WEEK?

Did you also know that brands using radio advertising get their money back almost 8X ON AVERAGE?

Use the power of our iconic radio brands across the UK to turbo charge your advertising and reach new customers.

Get in touch with us today and we can have chat about how radio advertising can improve your business

Local radio advertising uk:

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We focus on delivering you quality of audience with less wastage for your pound

We carefully choose, research and painstakingly craft the mix of music we play. We bring you the personalities that entertain, the contests that excite and the news stories that matter, to cultivate the most valuable audience for our customers.

Find out how radio advertising can help your business

Why radio advertising is a great fit for your business

Radio is working from home too 

So many of us are working from home now, and what are we doing more of whilst in our new home offices?

Answering the doorbell to our latest online delivery?
Stopping our cats and dogs from gatecrashing virtual meetings?

Actually, we’re all listening to the radio!

In fact, new research shows that 90% of work-from-homers are listening to radio whilst working.

To reach this new, huge, work from home audience with your advertising message, get Bauer radio working for you.

Bounce Back with Bauer Media

Get in touch today

Source: Ways Of Working - Radiocentre Study March 2021

The Need To Be Liked

94% of our listeners say a key factor in making a purchase decision is based on the integrity of the company - how honest they are.

Consumer trust in businesses is far more important now than it was before the pandemic.

Bauer Radio sponsored partnerships provide the power of association and the values of our well-liked & trusted brands, which can transfer to you!

50% of our listeners say they now have a closer relationship to their favourite radio station, compared to pre-lockdown.

Give your brand the thumbs up.
Find out how you can partner with our radio stations.

Bounce Back with Bauer.

Get in touch today

Source: Bauers Insiders COVID #2 2021 & Bauer Insiders COVID #5

Radio is working online too 

New research shows that 90% of “work-from-homers" listen to the radio while they work.

Over half of these listeners, many in front of a laptop, say that when they hear something advertised on-air they will often look it up online.

That means they’re only a click away from visiting your website and seeing your offers and services in seconds!

Radio is on average 4x more cost-effective at stimulating brand browsing online than all other media combined.

To find out how Bauer radio & online campaigns can spark interest & drive action for your products & services, get in touch today.

Bounce Back with Bauer.

Get in touch today

Source: New ways of working study- Radiocentre March 2021 | Radio: The Online Multiplier - Radiocentre

People need cars (more than ever)

56% of people agree that it’s important to now own a car, so they can avoid public transport.

And with the Bank of England stating households have accumulated savings of £125 billion throughout the pandemic, equating to an average of £5,000 per household. Then buying a new vehicle will be both a priority, and more affordable for many.

We can help make sure your business is front of their mind as they start their search, so let us help you take the steering wheel on your road to recovery.

Bounce Back with Bauer Media

Get in touch today

Source: Autoventure Survey Jan 2021. FT Fintech - Feb 2021

"I need a hero"

Our audience are 60% more likely than the general population to work in health, care, social or welfare sectors.

With increased pressure and demand on our health, care and welfare sectors – we know finding candidates in these areas will be crucial in 2021.

And with more people working from home over the course of the past year, lots more have had the time to take stock of the direction their lives are heading, and many will be looking to update and upgrade their career.

So, if you’re recruiting in the health or care sectors, now is a great time to use our expertise to promote your recruitment campaigns to the right people, with the right message.

Let us show you how.

Get in touch today

Source: Bauer Insiders COVID19 #8 & TGI Radio+ Q3 2020. Hits Radio Brand, listened in last month.

Home is where the Hot Tub is!

Lockdown is lifting but holidays are still off limits.
That’s where your business can help our listeners to… “Holiday @ Home”

In fact, 56% of Bauer listeners say they will be going out less in 2021, irrespective of lockdown and restrictions.

Can’t get to Rome? Prosecco on a new patio.
Hawaii dreams dashed. Hi to a new Hot Tub.
Can’t book a flight? There’s more leg room with a new sofa.

Bauer Media Bounce Back with Bauer

If your business can help our listeners holiday at home, then...

Get in touch today

Source: Bauer Media Covid-19 Report 2021 #1

Advertising on radio

Why radio advertising is a great choice for your business


Radio Advertising is efficient

For every £1 spent on radio advertising you get twice as much audience as any other advertising medium.


Radio advertising is trusted

87% of people say that they trust radio making it the uk’s most trusted medium


Radio advertising is always on

Radio has the lowest level of ad avoidance of all media; 16% avoid radio ads v 68% avoid newspaper ads


Radio advertising is relevant

Adverts on the radio talk to the right people at the right time & place with targeted messages


Radio advertising is targeted

Radio is the number 1 platform for targeting and number 1 platform for cost per thousand audience


Radio advertising drives response

Radio has always been a strong “call-to-action” medium, and this is even more true in a world where consumers access brands via the internet.

Case Studies

Radio Advertising Works...
But don’t just take our word for it...

  • City Cabs is at the heart of the community, we've gotten people home safely for over 90 years! We've always found that Hits Radio Advertising is the most powerful and effective way to reach that community. In terms of service, we couldn't be happier - we've always had a great relationship with the whole team.

    Kyle Boggie, Marketing Manager, City Cabs

  • Hits Radio Advertising has been fantastic for my business during the more than 20 years we’ve been on-air, consistently generating new customers for us. Putting it simply, advertising on the radio with Hits Radio Advertising WORKS.

    Gordon Burgess, Owner, The Bed Shop
  • I have used Hits Radio Advertising with a number of clients and am always incredibly happy with the results it delivers and the excellent support and service we receive. I also find Hits Radio Advertising excellent value compared to other traditional media options and radio continues to work incredibly well for us in this digital age.

    We monitor enquiry levels very closely with all clients and Forth always delivers on our key objectives in all campaigns – I would thoroughly recommend Hits Radio Advertising to any business thinking of using radio.

    Craig Simpson, Managing Director, Jigsaw Media

  • In the past I committed the company to a very heavy newspaper campaign that previously worked well, but over the last five years the readership dwindled.

    I initially tried other radio stations in Glasgow primarily due to their costs being less than Hits Radio Advertising, but they didn't work. I was approached by the Sales Team and I took a chance on their recommendations.

    We immediately received a 50% increase in our online activity with Hits Radio Advertising being the only change in our marketing for this period. The increase can only be down to them! The Hits Radio Advertising Sales Team are great with their advice and they care about the results.

    Thank you.

    Mark Watson, Owner, Advanced Windows
  • When planning a radio campaign we look for creative ideas that will enhance our brand amongst our target audience and deliver excellent results.

    The Hits Radio Advertising team understand our key objectives and always come back with innovative ideas and a range of scripts. We have seen a significant rise in the traffic to our inward investment website through the sponsorship of the drive time and home run shows for Choose Lanarkshire.

    The team are great to work with, from the Senior Account Manager to the Creative and Digital team, I have always found them professional, organised and committed to achieving our goals.

    Lynn Gow, Marketing Officer – North Lanarkshire Council
  • From Start to Finish it’s always been a pleasure working with Hits Radio Advertising.

    We do notice a difference in quality when working with Hits Radio Advertising compared to other companies, from service, to campaign delivery; no request is ever ignored and nothing ever seems too much trouble.

    The results speak for themselves, we couldn’t be happier with the outcomes we’ve achieved this year by marketing with Hits Radio Advertising, from invaluable data to website traffic, to in-store footfall, it all comes together to enhance our brand and company presence in Glasgow and the West.

    Walter Toward, Managing Director – Wholesale Domestic Bathrooms Superstore

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