How Ceda Healthcare Private GP Clinic Boosted Dermatology Bookings by 53% With Radio Advertising
When Ceda Healthcare Private GP Clinic in Surrey needed to grow awareness of their specialist dermatology services, they turned to…
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Reaching audiences that matter to you
Radio Advertising with Bauer Media is your solution to an affordable radio campaign that is geographically targeted, on some of the most influential audio brands in the UK, including Absolute, Magic, Kiss, Hits and Greatest Hits Radio.
We focus on delivering you a high quality, relevant audience with the sole aim of minimising advertising wastage, in order to maximise your return on investment.
Find out how we help you advertise your business in the areas that matter to you.
Choose your areaAdvertising on the radio is a great choice for your business
Radio advertising is relevant
Adverts on the radio talk to the right people at the right time & place with targeted messages.
Radio advertising is targeted
Radio is the number 1 platform for targeting and number 1 platform for cost per thousand audience.
Radio advertising drives response
Radio has always been a strong “call-to-action” medium, and this is even more true in a world where consumers access brands via the internet.
Delivering results to clients across the UK
Discover how Bauer Media’s iconic brands have driven real impact for businesses like yours. From digital marketing to onair campaigns, our creative solutions connect you with engaged audiences nationwide—delivering measurable results and brand growth through trusted platforms.
Hits Radio
The Hits Radio Network targets 25-44 year olds. They love music, they love life and they love to have a laugh. They’re newly married, or in a longterm relationship, and 60% of them have kids.
Greatest Hits Radio
Our vision is to deliver the most popular music for 40+ adults, reflecting the life stage of our listeners and keeping them informed and up-to date with the latest news and information from where they live.
Absolute Radio
Absolute Radio’s listeners are ‘Reluctant Adults’ and are not like past generations. They have mortgages, families, careers and other adult responsibilities but also want to keep doing most of the things they did in their younger, ‘carefree’ years.
Kiss
KISS is a leading multimedia brand for engaging 15- 34-year-olds across its multiple platforms. From on-air radio, social timelines, YouTube, TikTok, live events and live streaming, KISS connects with its audience through a multiplatform strategy.
Magic Radio
Magic Radio is authentic, colourful and confident. Just like its audience. Magic plays the sing-outloud songs you love from the 80s and 90s, with effortlessly entertaining content that reflects our listeners’ lives, likes and aspirations.
Planet Rock
Our audience aren’t interested in passing love-affairs with an artist, they are homeowners, car owners, have kids in university, firmly believe that quality is worth paying for, and most importantly of all, their dedication means that they are very hard to reach.
Our services
All the services required to help you with your marketing strategy and advertising objectives. We can align your digital channels to compliment a multi-channel approach, and leverage your market share giving you access to our huge, engaged and loyal listeners.
Latest Case Studies
How Shrewsbury College Used Radio Advertising to Drive Student Recruitment at Scale
Shrewsbury College partnered with Bauer Media to put radio advertising at the heart of its student recruitment strategy, combining broadcast reach with digital audio precision to influence decisions, drive open day attendance, and deliver lasting brand awareness across Shropshire.
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First Time Advertising on Local Radio? Here’s Everything You Need to Know.
Your essential guide to getting started with local radio advertising. What is local radio advertising? Local radio advertising lets you…
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How to Drive More Traffic to Your Website Using Radio Advertising
Most UK businesses treat radio advertising and digital marketing as two separate budgets, two separate plans, and two separate conversations.…
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Summer of Sport 2026: Why Radio is the Place to Be Heard This Summer
Summer 2026 is shaping up to be one of the biggest sporting calendars in years. The FIFA World Cup. The…
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Use the power of our iconic radio brands across the UK to turbo charge your advertising and reach new customers. Get in touch with us today and we can have chat about how advertising can improve your business.