Did you know that 89% of the UK listen to the radio EVERY SINGLE WEEK?
Did you also know that brands using radio advertising get their money back almost 8X ON AVERAGE?
Use the power of our iconic radio brands across the UK to turbo charge your advertising and reach new customers.
Get in touch with us today and we can have chat about how radio advertising can improve your business
We carefully choose, research and painstakingly craft the mix of music we play. We bring you the personalities that entertain, the contests that excite and the news stories that matter, to cultivate the most valuable audience for our customers.
Why radio advertising is a great choice for your business
For every £1 spent on radio advertising you get twice as much audience as any other advertising medium.
87% of people say that they trust radio making it the uk’s most trusted medium
Radio has the lowest level of ad avoidance of all media; 16% avoid radio ads v 68% avoid newspaper ads
Adverts on the radio talk to the right people at the right time & place with targeted messages
Radio is the number 1 platform for targeting and number 1 platform for cost per thousand audience
Radio has always been a strong “call-to-action” medium, and this is even more true in a world where consumers access brands via the internet.
IF THE PANDEMIC PROVED ANYTHING, IT MADE PEOPLE REFLECT AND RECOMMIT TO THEIR TRUE PRIORITIES.
Last year we saw an increase in the number of virtual job fairs, adult learning, mental health training, back to work initiatives, digital upskilling and so on.
1 IN 6 OF OUR LISTENERS INTEND TO LEARN A NEW SKILL IN 2022.
While the need for manual skills has fallen, digital, social, and emotional skills training have seen a drastic rise, making the labour market even more competitive.
WHETHER YOU HELP YOUNG PEOPLE DISCOVER THEIR TALENTS OR HELP ADULTS WHO HAVE BEEN FURLOUGHED GET BACK INTO TRAINING, NOW IS A GREAT TIME TO TARGET AND REACH THEM.
We Know How To Make Audio & Digital Work For You
Get in touch today
Source: Bauer Radio Listener Club survey – Sept 21
IT IS THAT TIME OF THE YEAR AGAIN WHERE PEOPLE ARE LOOKING TO MAKE LIFE CHANGING DECISIONS.
Whether it is to get on the property ladder, leave their partners, plan a wedding, make home improvements, or manage their finances.
CHANGE IS IMPORTANT TO THEM. BUT CHANGE IS HARD, SCARY AND A TEDIOUS ADMINISTRATIVE NIGHTMARE.
However, with your professional services and expertise, people can hope for a new start in 2022.
49% OF OUR LISTENERS ARE CURRENTLY CONCERNED ABOUT THEIR FINANCES & 266,000 OF OUR LISTENERS EXPECT TO GET MARRIED WITHIN THE NEXT 12 MONTHS.
Make this opportunity your priority. Get your message in front of the people who need it the most.
We Know How To Make Audio & Digital Work For You
Get in touch today
Source: TGI Radio+ Oct 21, listened in the last month. Bauer Radio Listener Club survey – Sept 21
WE KNOW THAT STAFF SHORTAGES WILL CONTINUE TO SOAR IN 2022.
Making it twice as hard to reach your potential employees.
THE BEST CANDIDATES ARE THOSE THAT ARE ALREADY WORKING.
When it comes to reaching job seekers, radio excels at targeting candidates. Radio reaches
84% of adults who plan on looking for a job within the year. It also reaches
87% of adults who have used the internet or an app for job search this past year.
40% OF OUR LISTENERS AGREE THEY SEE THE WORK THEY DO AS A CAREER AND NOT JUST A JOB.
What if you could reach not only those who are actively looking for employment but your best candidates on a Monday morning as they commute to the job they clearly do not like.
We Know How To Make Audio & Digital Work For You
Get in touch today
Source: TGI Radio+ Q3 2021. Listened in last month. June 2021. Radio Gets the Job Done For Recruitment, Radiomatters.org
STAYCATIONS ARE SET TO SIZZLE INTO 2022.
UK holidaymakers are reluctant to travel abroad amid the confusion & anxiety the Omicron variant continues to cause.
Research reveals that 83% of those who holidayed in the UK in 2021 plan to take the same or more breaks in 2022.
They also plan to take sleighcations during the winter holidays.
Making the future look brighter for UK businesses.
29% OF OUR LISTENERS SAY THEY PREFER TO TAKE HOLIDAYS IN THE UK RATHER THAN FOREIGN DESTINATIONS.
The domestic tourism market is forecasted to grow up to £19.2 billion in 2022, now is a great time for you to promote your business to spending-savvy staycationers.
We Know How To Make Audio & Digital Work For You
Get in touch today
Source: TGI Radio+ Oct 21, listened in the last month. Dec 2021. 2022 Tourism Forecast 2022 tourism forecast | VisitBritain
THIS WINTER WE WILL HAVE TO LIVE WITH CORONAVIRUS AS WELL AS OTHER SEASONAL AILMENTS.
With increased pressure on mental health and general wellbeing, this is a critical time for you to reach people
to encourage them to...
Get vaccinated
Beat the winter blues
Keep warm
Sort prescriptions ahead of the festivities or
Access advice needed to stay well this winter.
Our listeners have suffered from a cold or flu nearly 4.8 million times in total and having an average of 4 visits to the GP this year.
Research shows that 35% of our listeners have suffered from stress/anxiety in the past 12 months.
Utilise our insight-driven audio ability to channel your key health messages to right audiences at the right time.
We Know How To Make Audio & Digital Work For You
Get in touch today
Source: TGI GB 2021 October. Listened in the last month. TGI Radio+ Q3 2021. Hits Radio Brand. Listened in last month.
Target and reach your best customers.
With INSIGHTS into CONSUMER BEHAVIOURS.
We can help you identify prospects & reach them with insight-led targeted campaigns.
We Know How To Make Audio & Digital Work For You
Get in touch today
Home working is the new norm.
Shopping Local has picked up steam.
Online shopping is rising.
Consumer behaviour is changing.
THROUGH IT ALL, AUDIO REMAINS CONSTANT.
Radio proves to be an incredibly resilient and adaptable media channel in these times of change.
We know how to make audio work for you
We Know How To Make Audio & Digital Work For You
Get in touch today
Source: RAJAR, Hits Radio Brand UK, 6/12 Month, PE Sep 21.
As purchasing habits continue to change, it has never been so important to anticipate and draw on real time data while responding to purchasing habits.
Adapt and optimise your reach with the flexible radio!
We Know How To Make Audio Work For You
Get in touch today
Source: RAJAR, Hits Radio Brand UK, 6/12 Month, PE Sep 21.
1.7 million of our listeners shop at local independent grocers. Making them 33% more likely to shop local than the national average.
The Hits Brand Radio stations have built sustainable relationships with their listeners locally.
We can help you reach local shoppers in your local community.
We Know How To Make Audio Work For You
Get in touch today
Source: TGI GB 2021 October. Listened in the last month
ONE OF THE BIGGEST POSITIVES TO COME OUT OF THE PANDEMIC IS THE RISE IN LOCAL SOLIDARITY.
Post pandemic there are many that want to keep on giving their time & support to their local communities.
OUR LISTENERS ARE 15% MORE LIKELY TO BELONG TO OR HELP OUT WITH A LOCAL COMMUNITY ORGANISATION, COMPARED TO THE GENERAL POPULATION.
They say that in addition to supporting local business, they have more time to be part of local community initiatives.
In fact, they want to get involved, they’re just waiting for you to ask.
So, if you work for a local authority or council there’s a special way you can reach them; in exactly the same way I’ve just reached you.
Bounce back with Bauer Media. We’ve got this!
Get in touch today
Source: TGI Radio+ Q2 2021. Listened in last month. Hits Radio Brand.
“We’re committed to delivering high quality candidates for our customers and as part of our marketing mix, we ran a tactical radio campaign on Cool FM.
Radio advertising made a significant contribution to the increase in new jobseekers' registrations and to the success of our customer’s recruitment activity.”
RADIO RECRUITMENT WORKS
Find out more about recruitment advertising that reaches the people you need.
Bounce Back With Bauer
Get in touch today
94% of our listeners say a key factor in making a purchase decision is based on the integrity of the company - how honest they are.
Consumer trust in businesses is far more important now than it was before the pandemic.
Bauer Radio sponsored partnerships provide the power of association and the values of our well-liked & trusted brands, which can transfer to you!
50% of our listeners say they now have a closer relationship to their favourite radio station, compared to pre-lockdown.
Give your brand the thumbs up.
Find out how you can partner with our radio stations.
Bounce Back with Bauer.
Get in touch today
Source: Bauers Insiders COVID #2 2021 & Bauer Insiders COVID #5
...And Video makes up 82% of all consumer internet traffic*
Your potential customers visit multiple touchpoints offline & online when making their purchase decisions.
AND WITH 52% OF COMMERCIAL RADIO LISTENERS SAYING THEY WILL SEARCH FOR SOMETHING ONLINE WHEN THEY HEAR IT ON THE RADIO, VIDEO IS A GREAT WAY TO LET YOUR CUSTOMERS LEARN MORE ABOUT YOUR PRODUCTS OR SERVICES.
Did you know we’ve extended our audio & creative expertise into video?
Find out what we can do for your business.
Bounce back with Bauer
Get in touch today
Sources: New ways of working study – Radiocentre Apr 2021, *Estimated 2022 - Cisco Annual Internet Report (2018–2023) White Paper
We're proud to support the Federation of Small Businesses… with expert marketing resources and solutions, FSB’s mission is to help local businesses thrive.
Find out how FSB can help grow your business and lower your carbon footprint. Visit their online Sustainability Hub to start your journey today.
Case Studies
Radio Advertising Works...
But don’t just take our word for it...
Get in touch with us today!