Hits Radio Advertising UK | Local Radio Advertising in UK

Advertising on radio

Why radio advertising is a great choice for your business

Radio Advertising is efficient

For every £1 spent on radio advertising you get twice as much audience as any other advertising medium.

Radio advertising is trusted

87% of people say that they trust radio making it the uk’s most trusted medium

Radio advertising is always on

Radio has the lowest levelof ad avoidance of all media; 16% avoid radio ads v 68% avoid newspaper ads

Radio advertising is relevant

Adverts on the radio talk to the right people at the right time & place with targeted messages

Radio advertising is targeted

Radio is the number 1 platform for targeting and number 1 platform for cost per thousand audience

Radio advertising drives response

Radio has always been a strong “call-to-action” medium, and this is even more true in a world where consumers access brands via the internet.

Radiocentre - Backing Brilliant Business Podcast

You can find out more about the Backing Brilliant Business initiative at www.radiocentre.org/business

THE HITS RADIO NETWORK & CLYDE 1 WIN BIG AT THE ARIAS 2022

Bauer Audio UK triumphed at last night’s Audio and Radio Industry Awards, with Hits Radio winning UK Station or Network of the Year, and Clyde 1 picking up The John Myers Award for Local Station of the Year.

Also among the top prizes of the night was Best Music Breakfast Show, which was awarded to the Dave Berry Breakfast Show on Absolute Radio.

The event was hosted at the Adelphi Theatre in London and featured live voiceover from Fleur East, as well as awards handed out by Bauer presenters Dave Berry, Harriet Rose, Gemma Atkinson and Mike Toolan. Bauer was recognised in a total of 14 categories, also collecting a flurry of Silver and Bronze awards.

View all the full list of wins here

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TURN UP YOUR BRAND AWARENESS!

AS THEY TURN UP THE VOLUME.

AS PEOPLE GO ABOUT THEIR DAILY LIVES, THEY RELY ON RADIO BULLETINS FOR NEWS AND LOCAL INFORMATION.

People check in for trusted travel & traffic updates, weather forecasts, sports & local news. Tuning in & turning up the volume to stay informed & adapt their plans.

For example, 79% will turn up the volume on their radio during traffic and travel bulletins *

CONVEY YOUR BRAND MESSAGES ALONGSIDE & IN ASSOCIATION WITH THE UPDATES PEOPLE ARE PAYING ATTENTION TO.

Sponsored messages on radio are highly beneficial for brands who are looking to turn up their brand awareness, build trust and gain new customers.

UP YOUR BRAND RECOGNITION NOW.

Together We Create Impact

Get in touch today

* GTN & Radiocentre Travel and Traffic Research by Clark and Chapman – Traffic and travel in a connected world

ARE YOU IN THE HEALTH AND SOCIAL CARE SECTOR?

We are experts in helping organisations within the health, social & care industry build strong relationships with their target audience using highly engaging video content.

Watch how our campaigns create emotional connections

We know how to make creative campaigns work for you.
Together we create Impact

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We are skilled in creating health and social care campaigns.

Whether you are a NHS GP practice, nursing or residential home, prescribing service, dental service, or community care agency, we can help you engage with the people you want to reach.

Watch how our campaigns create emotional connections

We know how to make creative campaigns work for you.
Together we create Impact

Get In Touch Today

FROM DUSK TILL DAWN

People are tuning in.

Whether it’s ..

…that couple sitting together after work, making family decisions…
…that taxi driver in the middle of the night taking a passenger to their destination...
…or that hotel receptionist on a night shift waiting to check in a new guest...

They’re listening to their favourite radio station!

In fact, almost 40% of the people that listen to our radio stations tune in after 7pm*.

Evenings & early mornings are a perfect time

…to remind our local audiences of your mouth-watering menu or drive thru take away.
…to reach our outgoing listeners who are looking for the next place to go during a night out.
...to broadcast your recruitment messages to night-time workers that are looking to change their jobs.

And much more!

Evening sponsorship is cost-effective, and your business can gain from the close relationship between listener and presenter.

Whether you want to reach the night owl customer or the very early bird, we can help you convey your messages in fun and engaging ways with an on-air or online campaign.

Together We Create Impact

Get in touch today

Source: *Rajar Bauer Media Audio UK - Total TSA, PE: Dec 21, 6 months. 1900-0600.

THEY MIGHT NOT BE LOOKING, BUT THEY’RE ALWAYS LISTENING!

WHEN IT COMES TO RECRUITMENT, WE KNOW THAT SEARCHING AND SELECTING THE RIGHT APPLICANT IS KEY.

The reality is candidates who make the ideal match are not really looking for jobs.

COMMERCIAL RADIO CAN EXPAND YOUR SEARCH TO REACH UPTO 37 MILLION WEEKLY LISTENERS IN THE UK.

According to 2020 MRI-Simmons data, radio reaches 84% of the people who plan on looking for a job within 12 months.

And with an on air & online campaign you can even target and reach specific candidates.

You can:
Target job seekers by demographics, age, their profile or positions they are looking for.
Target candidates based on their location.
Measure campaign results and effectiveness.

We know when they're listening, where they're listening & how to reach them. Match the profile of your perfect candidate to our listeners.

Together We Create Impact

Get in touch today

Source: June 2021. Radio Gets the Job Done For Recruitment, Radiomatters.org | 2022. Radio Centre. Commercial Radio at a glance.

IS YOUR BUSINESS HARNESSING THE POWER OF VIDEO TO REACH NEW CUSTOMERS?

Did you know that we’ve got an in-house video team that create engaging promotional videos for clients in your area?

Did you know that in 2022 86% of businesses are using video as a marketing tool with 92% of businesses saying it is an important part of their marketing strategy?*

Video marketing is more important for local businesses than ever before, it gives your business the chance to showcase your products, services and build customer confidence in your brand.

Watch our showreel to see what we’ve been doing to help businesses just like yours reach new customers.

We can help your business reach new customers with video.

Get in touch today to find out how we can help you.

*Source – Wyzowl Video Marketing Statistics 2022

ARE YOU LOOKING TO ATTRACT NEW STUDENTS?

We are experts in helping schools, colleges, universities and academies engage with new students using highly engaging video content.

We can help you put yourself in front of thousands of potential students in the locations relevant to you.

We’re experts in education.

Watch the video to find out how

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MOTOR SALES - THE NEW HYBRID MODEL

The pandemic accelerated the digital purchase experience for many motor customers. As we leave the pandemic behind, we’re seeing a combined online & in dealership buying process emerging.

ONLINE CONSIDERATION

Consumers are now becoming much more “self-informed” through visiting multiple websites on their car purchase journey. 24* digital touchpoints are now involved in making a car purchase decision. These touchpoints include seeking third-party reviews as well as manufacturers & dealership branded content.

DEALERSHIP CONVICTION

Offline activities still play a vital role in car purchases. Consumers will visit dealerships to consider their researched, short list of cars in person. They also look for reassurance from the dealership brand & salesperson they interact with.

CONNECT WITH CAR BUYERS AT ALL PARTS OF THEIR JOURNEY

We can help you reach online car researchers, drive footfall to your show room or even create a state-of-the-art virtual dealership.

Get In Touch Today

Source: Hatfield, S. (2021) How the pandemic has changed car buying forever.

Helping small businesses achieve BIG ambitions

We're proud to support the Federation of Small Businesses… with expert marketing resources and solutions, FSB’s mission is to help local businesses thrive.

Find out how FSB can help grow your business and lower your carbon footprint. Visit their online Sustainability Hub to start your journey today.

Bauer Media and FSB

Click here to find out more

SUMMER here we go!

Families are looking for screen free and real-life adventures this summer.

Begin your own adventure & work with us to create on air, social & video campaigns that can drive online sales & visitors to your attraction.

Watch how our campaigns create excitement

Grabbing the attention of not only new visitors, but also to encourage earlier visitors to return.

Get In Touch Today

Home Report Scotland

Harvey Donaldson & Gibson is a traditional surveying firm based in Glasgow and part of Countrywide PLC.

My Glasgow My Subway

People were the heart of what we did, and their life journeys (both literal and figurative) would form the stories that we would tell – demonstrating how the Subway seamlessly connects people and places in Glasgow, allowing life to flow.

Broadway Travel

Get on the air to get in the air was a promotion we ran in January 2018 alongside our breakfast show with Steve & Karen.

View more case studies

Radio Advertising Works...
But don’t just take our word for it...

City Cabs is at the heart of the community, we've gotten people home safely for over 90 years! We've always found that Hits Radio Advertising is the most powerful and effective way to reach that community. In terms of service, we couldn't be happier - we've always had a great relationship with the whole team.
Kyle Boggie, Marketing Manager, City Cabs
Hits Radio Advertising has been fantastic for my business during the more than 20 years we’ve been on-air, consistently generating new customers for us. Putting it simply, advertising on the radio with Hits Radio Advertising WORKS.
Gordon Burgess, Owner, The Bed Shop
I have used Hits Radio Advertising with a number of clients and am always incredibly happy with the results it delivers and the excellent support and service we receive. I also find Hits Radio Advertising excellent value compared to other traditional media options and radio continues to work incredibly well for us in this digital age.

We monitor enquiry levels very closely with all clients and Forth always delivers on our key objectives in all campaigns – I would thoroughly recommend Hits Radio Advertising to any business thinking of using radio.
Craig Simpson, Managing Director, Jigsaw Media
In the past I committed the company to a very heavy newspaper campaign that previously worked well, but over the last five years the readership dwindled.

I initially tried other radio stations in Glasgow primarily due to their costs being less than Hits Radio Advertising, but they didn't work. I was approached by the Sales Team and I took a chance on their recommendations.

We immediately received a 50% increase in our online activity with Hits Radio Advertising being the only change in our marketing for this period. The increase can only be down to them! The Hits Radio Advertising Sales Team are great with their advice and they care about the results.

Thank you.
Mark Watson, Owner, Advanced Windows
When planning a radio campaign we look for creative ideas that will enhance our brand amongst our target audience and deliver excellent results.

The Hits Radio Advertising team understand our key objectives and always come back with innovative ideas and a range of scripts. We have seen a significant rise in the traffic to our inward investment website through the sponsorship of the drive time and home run shows for Choose Lanarkshire.

The team are great to work with, from the Senior Account Manager to the Creative and Digital team, I have always found them professional, organised and committed to achieving our goals.
Lynn Gow, Marketing Officer – North Lanarkshire Council
From Start to Finish it’s always been a pleasure working with Hits Radio Advertising.

We do notice a difference in quality when working with Hits Radio Advertising compared to other companies, from service, to campaign delivery; no request is ever ignored and nothing ever seems too much trouble.

The results speak for themselves, we couldn’t be happier with the outcomes we’ve achieved this year by marketing with Hits Radio Advertising, from invaluable data to website traffic, to in-store footfall, it all comes together to enhance our brand and company presence in Glasgow and the West.
Walter Toward, Managing Director – Wholesale Domestic Bathrooms Superstore

Source: RAJAR, All Radio TSA, 3 months, PE Jun 22.

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Why radio advertising is a great fit for your business