Did you know that 89% of the UK listen to the radio EVERY SINGLE WEEK?
Did you also know that brands using radio advertising get their money back almost 8X ON AVERAGE?
Use the power of our iconic radio brands across the UK to turbo charge your advertising and reach new customers.
Get in touch with us today and we can have chat about how radio advertising can improve your business
We carefully choose, research and painstakingly craft the mix of music we play. We bring you the personalities that entertain, the contests that excite and the news stories that matter, to cultivate the most valuable audience for our customers.
AROUND 1 IN 3 UK CHILDREN WILL BE LIVING IN POVERTY ON CHRISTMAS DAY.
Many will miss out on the joy of waking up to a visit from Santa. This year, the global pandemic has pushed more and more families into poverty due to redundancies or reduced working hours. This means the Christmas period will bring sadness into many households in place of festive cheer.
SO, WE’VE MADE A COMMITMENT TO BRING CHRISTMAS JOY TO AT LEAST 250,000 CHILDREN, WITH A GIFT FROM SANTA.
We will be distributing gifts to underprivileged children identified with the help of social services, head teachers and other charitable organisations. Please help us. Your business can be part of it.
You can help Cash for Kids Mission Christmas in a number of ways, including:
A donation to buy gifts
On-air support for the appeal
Fundraising activity to engage your staff
Fundraising activity to engage your customers
Get in touch today to be part of the largest children’s Christmas gift appeal in the UK.
Support Cash for Kids Mission Christmas and help bring joy to children that need it most.
Find Out More
Bauer Radio's Cash for Kids registered charity 1122062 (England, Wales & NI), SC041421 (East Scotland) and SC003334 (West Scotland)
“We’re committed to delivering high quality candidates for our customers and as part of our marketing mix, we ran a tactical radio campaign on Cool FM.
Radio advertising made a significant contribution to the increase in new jobseekers' registrations and to the success of our customer’s recruitment activity.”
RADIO RECRUITMENT WORKS
Find out more about recruitment advertising that reaches the people you need.
Bounce Back With Bauer
Get in touch today
WE KNOW HOW HARD YOU’VE WORKED TO MAKE PUBLIC TRANSPORT AS SAFE AS POSSIBLE FOR YOUR CUSTOMERS.
However, people are still hesitant to get back on board.
In fact, more than a third of Britons are now more reluctant to use public transport, and one in 10 would not use public transport at all due to worries about Covid.
BUILD BACK CONFIDENCE AND LET OUR LISTENERS KNOW YOU’RE COMMITTED TO THEIR SAFETY WITH A BAUER MEDIA ADVERTISING CAMPAIGN.
Using radio, social, video and our creative skills we can get your customers back on board in time for Christmas.
To start your journey to get more journeys contact us today.
Bounce Back With Bauer
Get in touch today
Source: Report into Smart Cities by Milestone Systems Aug 2021
ONE OF THE BIGGEST POSITIVES TO COME OUT OF THE PANDEMIC IS THE RISE IN LOCAL SOLIDARITY.
Post pandemic there are many that want to keep on giving their time & support to their local communities.
OUR LISTENERS ARE 15% MORE LIKELY TO BELONG TO OR HELP OUT WITH A LOCAL COMMUNITY ORGANISATION, COMPARED TO THE GENERAL POPULATION.
They say that in addition to supporting local business, they have more time to be part of local community initiatives.
In fact, they want to get involved, they’re just waiting for you to ask.
So, if you work for a local authority or council there’s a special way you can reach them; in exactly the same way I’ve just reached you.
Bounce back with Bauer Media. We’ve got this!
Get in touch today
Source: TGI Radio+ Q2 2021. Listened in last month. Hits Radio Brand.
A THIRD OF BAUER LISTENERS SAY THEY WOULD CONSIDER BUYING A HYBRID OR ELECTRIC CAR.
However, they have lots of questions.
78% ARE DOING MORE RESEARCH BEFORE VISITING DEALERSHIPS, THAN THEY WOULD DO NORMALLY.
If you can answer their questions about Driving Electric, we can help you reach them.
To make new friends electric with a Bauer advertising campaign get in touch today.
Bounce back with Bauer
Get in touch today
Autoventure: Research Study A/W 2020
In a recent survey, 45% of Brits said they’re looking forward to being able to make plans again.
Our listeners really do make the most of those wonderful weekend days.
So, if you can offer our listeners weekend activities to enjoy, then an advertising campaign with Bauer could mean weekends are back for you too!!!
From restaurants and taxis to retail outlets and zoos, make sure you’re winning at weekends.
Bounce back with Bauer
Get in touch today
Source :- Gala Bingo/Wales Online - Feb 2021/ Bauer Insiders COVID 2021 #2
73% OF BRITS WILL HOLIDAY IN THE UK THIS YEAR & A ROADWORTHY CAR IS CENTRAL TO THEIR PLANS
Many heading off for a Staycation this summer, will be taking a road trip to get there.
And 48% of commercial radio listeners believe they will use their car more for daycations too.
With vehicles staying on the drive for some time & delayed MOT’s in 2020, many will need roadworthy checks before they hit the road.
If you’re a dealership or garage who specialise in aftercare and servicing... it could be a busy summer.
IF YOU CAN HELP OUR LISTENERS GET CAR READY, THEN GET IN TOUCH TODAY.
Make things happen for your auto business this summer.
Bounce back with Bauer
Get in touch today
Sources: YouGov, RAC Jun 2021: TGI Radio+ Q2 2021. Listened in last month. Hits Radio Brand
IT’S GREAT TO GET OUT AND ABOUT AGAIN, BUT OUT AND ABOUT IN THE GARDEN IS JUST AS MUCH FUN.
IN FACT, 70% OF BAUER LISTENERS HAVE ACCESS TO A PRIVATE GARDEN.
AND 49% OF THEM AGREE THEY GET A GREAT DEAL OF PLEASURE FROM IT.
So, help them maximise that pleasure with your products!
From BBQ’s to benches, hot tubs to hanging baskets, if you can offer our listeners patio perfection them let them know with an advertising campaign with Bauer.
Bounce back with Bauer
Get in touch today
Source: TGI Radio+ Q2 2021. Hits Radio Brand. Listened in last month.
...And Video makes up 82% of all consumer internet traffic*
Your potential customers visit multiple touchpoints offline & online when making their purchase decisions.
AND WITH 52% OF COMMERCIAL RADIO LISTENERS SAYING THEY WILL SEARCH FOR SOMETHING ONLINE WHEN THEY HEAR IT ON THE RADIO, VIDEO IS A GREAT WAY TO LET YOUR CUSTOMERS LEARN MORE ABOUT YOUR PRODUCTS OR SERVICES.
Did you know we’ve extended our audio & creative expertise into video?
Find out what we can do for your business.
Bounce back with Bauer
Get in touch today
Sources: New ways of working study – Radiocentre Apr 2021, *Estimated 2022 - Cisco Annual Internet Report (2018–2023) White Paper
So many of us are working from home now, and what are we doing more of whilst in our new home offices?
Answering the doorbell to our latest online delivery?
Stopping our cats and dogs from gatecrashing virtual meetings?
Actually, we’re all listening to the radio!
In fact, new research shows that 90% of work-from-homers are listening to radio whilst working.
To reach this new, huge, work from home audience with your advertising message, get Bauer radio working for you.
Bounce Back with Bauer Media
Get in touch today
Source: Ways Of Working - Radiocentre Study March 2021
WHETHER IT’S LIVE MUSIC, THEATRE OR CINEMA THE SHOW WILL GO ON.
IN FACT, OUR AUDIENCES CAN’T WAIT TO BE ENTERTAINED!
Bauer listeners attend an average of three plays a year!
78% OF BAUER LISTENERS VISIT THE CINEMA!
AND WE KNOW JUST HOW MUCH OUR LISTENERS LOVE MUSIC!
With the vaccine rollout well under way, it’s time to roll out your tickets and get our listeners pre-booking your shows.
Ready for when restrictions are lifted.
To find out how we can create an advertising campaign to sell out your seats, get in touch today.
Bounce back with Bauer
Get in touch today
Source: TGI Radio+ Q2 2021. Listened in last month.
94% of our listeners say a key factor in making a purchase decision is based on the integrity of the company - how honest they are.
Consumer trust in businesses is far more important now than it was before the pandemic.
Bauer Radio sponsored partnerships provide the power of association and the values of our well-liked & trusted brands, which can transfer to you!
50% of our listeners say they now have a closer relationship to their favourite radio station, compared to pre-lockdown.
Give your brand the thumbs up.
Find out how you can partner with our radio stations.
Bounce Back with Bauer.
Get in touch today
Source: Bauers Insiders COVID #2 2021 & Bauer Insiders COVID #5
UK road traffic is returning to pre COVID levels.
And with people spending more time behind the wheel, audio advertising is the perfect way to reach them. 78% of media time on car journeys is spent listening to live radio.
In fact, 54% of Bauer listeners say they listen to radio while in the car.
Put your brand back in the driving seat.
Bounce back with Bauer
Get in touch today
Bauer Insiders 2021 #3/ PA TOUCHPOINTs 6 Survey/Department For Transport May 2021
OUR LISTENERS ARE BUSY PREPARING FOR THEIR NEXT CHAPTER IN EDUCATION, AND RADIO IS A GREAT WAY TO REACH THEM.
Bauer Radio listeners are 57% more likely to expect to start university in the next 12 months compared to the general population.
THERE ARE 456,000 OF THEM CONSIDERING THEIR NEXT STEP RIGHT NOW ACROSS THE UK, AND WE CAN HELP YOUR BUSINESS REACH THEM.
If you’re in further education, make your marketing budget stretch further with Bauer Media Group.
Bounce back with Bauer
Get in touch today
Source: TGI Radio+ Q2 2021. Hits Radio Brand. Listened in last month.
Why radio advertising is a great choice for your business
For every £1 spent on radio advertising you get twice as much audience as any other advertising medium.
87% of people say that they trust radio making it the uk’s most trusted medium
Radio has the lowest level of ad avoidance of all media; 16% avoid radio ads v 68% avoid newspaper ads
Adverts on the radio talk to the right people at the right time & place with targeted messages
Radio is the number 1 platform for targeting and number 1 platform for cost per thousand audience
Radio has always been a strong “call-to-action” medium, and this is even more true in a world where consumers access brands via the internet.
Case Studies
Radio Advertising Works...
But don’t just take our word for it...
Get in touch with us today!