Did you know that 88% of the UK listen to the radio EVERY SINGLE WEEK?

Did you also know that brands using radio advertising get their money back almost 8X ON AVERAGE?

Use the power of our iconic radio brands across the UK to turbo charge your advertising and reach new customers.

Get in touch with us today and we can have chat about how radio advertising can improve your business

Local radio advertising uk:

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We focus on delivering you quality of audience with less wastage for your pound

We carefully choose, research and painstakingly craft the mix of music we play. We bring you the personalities that entertain, the contests that excite and the news stories that matter, to cultivate the most valuable audience for our customers.

Find out how radio advertising can help your business

Why radio advertising is a great fit for your business

Challenge the changes

Nothing seems normal. It isn’t business as usual for any of us.

Your customers’ purchase habits & behaviors have likely changed. Change can be challenging but some changes are good.

Local Radio Listeners Are Tuning In For Longer than they did before lockdown and spending more money in their local area. This is driven by people who are now working from home*

Challenge the changes for your business with advertising that fits the new normal.

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Local Commercial Radio Listeners. 36% longer than Pre-lockdown- WFH people increased listening by 50% Radio & the Road to Recovery Aug 2020
Impact on SMEs Sources-: *McKinsey UK SME Survey 11/05/2020
**Advertising Associations Ad Pays & Report June 2020/IAB Powering Up survey June 2020

Lots of people will be looking to re-train or find a new career in 2021! 

Whether looking to re-train, change career or find a new position, the job market will be the main focus of many people's lives in 2021.

We can make sure their sights are set firmly on your business when they’re looking to learn new skills or apply for vacancies.

In fact, our listeners are 26% more likely than the general population to expect to change jobs in the next 12 months, so now is a great time to use our expertise to promote your training or recruitment campaigns to the right people, at the right time and with the right message.

So jump ahead of your competitors in 2021, let us show you how.

Get in touch today

Source: Bauer Insiders COVID19 #8 & TGI Radio+ Q3 2020. Hits Radio Brand, listened in last month.


Throughout the pandemic, Radio has remained at the centre of everyone’s bubble by playing a key role in reducing feelings of isolation and keeping people connected, entertained and informed.

89% of the UK listens to the Radio every single week, and it’s no surprise that independent research shows people are listening to their radios even longer, with over a third of them now listening for 26 hours every week compared to the average of around 14 hours a week prior to the health crisis.

Digital listening via smart speakers, smartphones and laptops is also thriving:

Bauer stations streaming reach compared to pre-lockdown 52%

Bauer stations streaming hours compared to pre-lockdown 36%

With people listening longer, they now have an even closer relationship to our radio stations, and that’s a relationship your business can really benefit from.

So, talk to us about how we can make you part of our bubble and how radio can get you up close and personal with your customers from a safe social distance.

Get in touch today

SOURCES: RAJAR Q1 2020; Radiocentre/DRG 2020; Bauer Audiometrix/Looker Radio Streaming data November 2020

It’s bad news for straw donkeys!

25% of people say they would prefer to holiday in the UK until a vaccine has been proven successful.

That’s bad news for straw donkey’s, giant sombreros and all your other favourite holiday souvenirs. But it’s good news for you!

And with 29% of our listeners saying they prefer to take holidays in their own country rather than abroad, many of our them will be looking for holiday options on these fine shores throughout 2021.

The UK staycation market is predicted to be worth a staggering £8.2bn post COVID, so now is a great time to use our expertise to promote your business to the right people, at the right time and with the right message.

Let us know what your budget is and we will show you how you don’t need to spend more money to achieve a bigger return.

We’ll show you how much more effective we could make your advertising!

Get in touch today

Source: Staycation Market Report 2020 by Parkdean Resorts, Staycation Statistics by Citysuites & TGI Radio+ Q3 2020. Hits Radio Brand, listened in last month.

Advertising on radio

Why radio advertising is a great choice for your business


Radio Advertising is efficient

For every £1 spent on radio advertising you get twice as much audience as any other advertising medium.


Radio advertising is trusted

87% of people say that they trust radio making it the uk’s most trusted medium


Radio advertising is always on

Radio has the lowest level of ad avoidance of all media; 16% avoid radio ads v 68% avoid newspaper ads


Radio advertising is relevant

Adverts on the radio talk to the right people at the right time & place with targeted messages


Radio advertising is targeted

Radio is the number 1 platform for targeting and number 1 platform for cost per thousand audience


Radio advertising drives response

Radio has always been a strong “call-to-action” medium, and this is even more true in a world where consumers access brands via the internet.

Case Studies

Radio Advertising Works...
But don’t just take our word for it...

  • City Cabs is at the heart of the community, we've gotten people home safely for over 90 years! We've always found that Hits Radio Advertising is the most powerful and effective way to reach that community. In terms of service, we couldn't be happier - we've always had a great relationship with the whole team.

    Kyle Boggie, Marketing Manager, City Cabs

  • Hits Radio Advertising has been fantastic for my business during the more than 20 years we’ve been on-air, consistently generating new customers for us. Putting it simply, advertising on the radio with Hits Radio Advertising WORKS.

    Gordon Burgess, Owner, The Bed Shop
  • I have used Hits Radio Advertising with a number of clients and am always incredibly happy with the results it delivers and the excellent support and service we receive. I also find Hits Radio Advertising excellent value compared to other traditional media options and radio continues to work incredibly well for us in this digital age.

    We monitor enquiry levels very closely with all clients and Forth always delivers on our key objectives in all campaigns – I would thoroughly recommend Hits Radio Advertising to any business thinking of using radio.

    Craig Simpson, Managing Director, Jigsaw Media

  • In the past I committed the company to a very heavy newspaper campaign that previously worked well, but over the last five years the readership dwindled.

    I initially tried other radio stations in Glasgow primarily due to their costs being less than Hits Radio Advertising, but they didn't work. I was approached by the Sales Team and I took a chance on their recommendations.

    We immediately received a 50% increase in our online activity with Hits Radio Advertising being the only change in our marketing for this period. The increase can only be down to them! The Hits Radio Advertising Sales Team are great with their advice and they care about the results.

    Thank you.

    Mark Watson, Owner, Advanced Windows
  • When planning a radio campaign we look for creative ideas that will enhance our brand amongst our target audience and deliver excellent results.

    The Hits Radio Advertising team understand our key objectives and always come back with innovative ideas and a range of scripts. We have seen a significant rise in the traffic to our inward investment website through the sponsorship of the drive time and home run shows for Choose Lanarkshire.

    The team are great to work with, from the Senior Account Manager to the Creative and Digital team, I have always found them professional, organised and committed to achieving our goals.

    Lynn Gow, Marketing Officer – North Lanarkshire Council
  • From Start to Finish it’s always been a pleasure working with Hits Radio Advertising.

    We do notice a difference in quality when working with Hits Radio Advertising compared to other companies, from service, to campaign delivery; no request is ever ignored and nothing ever seems too much trouble.

    The results speak for themselves, we couldn’t be happier with the outcomes we’ve achieved this year by marketing with Hits Radio Advertising, from invaluable data to website traffic, to in-store footfall, it all comes together to enhance our brand and company presence in Glasgow and the West.

    Walter Toward, Managing Director – Wholesale Domestic Bathrooms Superstore

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