TAY FM and TAY 2

Radio Advertising Tayside

Advertise your business on Tay FM & Tay 2 across Tayside and Fife.

  • Tay FM & Tay 2 combined reaches 259,000 adults, that’s 66% of the population*.
  • Tay FM & Tay 2 combined reaches 209,000 main shoppers, that’s 63% of all main shoppers*.
  • Tay FM & Tay 2 combined reaches 216,000 car owners, that’s 71% of all car owners*.
*Based on a 13 week campaign

Get in touch with us today

Advertising on Radio in Tayside


We carefully choose, research and painstakingly craft the mix of music we play. We bring you the personalities that entertain, the contests that excite and the news stories that matter, to cultivate the most valuable audience for our
customers.

Is Your Display Advertising Still Effective?

Need an Elf to stock that shelf? 

IF YOU’RE LOOKING TO RECRUIT TEMPORARY STAFF FOR THE BUSY FESTIVE PERIOD, THEN AN ADVERTISING CAMPAIGN WITH BAUER SHOULD BE TOP OF YOUR CHRISTMAS LIST.

Using radio & digital you can target the exact type of people you want, and speak to them one to one with a creative and engaging message.

For example, tap into local applicants who are not necessarily searching for a job, but are open to a short-term role.

So don’t be left on the shelf when it comes to recruitment this Christmas.

Bauer Media, we got this

Get in touch today

Ensure they’re Jolly Not Sorry 

This Year we can Celebrate Again

Which is why three in four consumers plan to visit pubs, bars and restaurants this Christmas.

So, with more social gatherings, more parties, more revelling, comes more opportunities for careless and potentially life-changing decision making.

If you need to remind people about safety or the dangers, they should avoid this festive season then get in touch.

We can create a multi-platform advertising campaign to reach people on an intimate level to pass on your key messages.

Let's make sure it’s a Merry Christmas for everyone.

Bauer Media, we got this

Get in touch today

Source: CGA’s Christmas Report

The Organised

Step Into Christmas
Plan & pace your marketing to connect with your Christmas Customers

25% of British consumers turn their thoughts to December before the end of August & aim to finish their shopping before October starts.

Whether it’s because of their superior organisation skills or their disdain for Christmas crowds, the Organised segment is singularly focused on shopping efficiency. Nice offers may draw them in at the decision stage of their purchases but their overall motivation is about getting a lot of shopping done at once, and getting it done ASAP.

We can help you engage with your Organised customers in meaningful and relevant ways.

Bounce Back With Bauer

Get in touch today

Sources: Sitecore Business Leader 2021

The Deal Seeker

Step Into Christmas
Plan & pace your marketing to connect with your Christmas Customers

42% of UK consumers will use Black Friday shopping as their main source for this year’s Christmas gifts.

Deal Seekers are all about the exclusive deals, huge discounts, and the best prices.
This shopping group love a good sale event and an irresistible offer is what appeals to them the most. This is why deal-seekers are very active during the classic bargain Black Friday, Cyber Monday weekend.

We can help you engage with your Deal Seeker customers in meaningful and relevant ways.

Bounce Back With Bauer

Get in touch today

Sources: Future Media PLC

The Fulfilled

Step Into Christmas
Plan & pace your marketing to connect with your Christmas Customers

47% of British shoppers will start their Christmas shopping in September & October
This shopper blends the online and offline shopping experience to accomplish their Christmas purchases ahead of the peak shopping months.

They’re not obsessed with finding the latest deals, they want to ensure their researched gift ideas are available & in stock. Their chief interest is to be in possession of their purchases at the checkout.

Their satisfaction comes from a purchase in store they can take home the same day, an online purchase with quick delivery or a speedy click & collect service.

We can help you engage with your Fulfilled customers in meaningful and relevant ways.

Bounce Back With Bauer

Get in touch today

Sources: Quantum Metric's Holiday Survey

The Last Minute Shoppers 

Step Into Christmas
Plan & pace your marketing to connect with your Christmas Customers

39% of our listeners don’t finish their Christmas Shopping until the week before Christmas. And a cool & outwardly calm 18% start their Christmas shopping in that same week.

The reasons behind holding the unacclaimed title of last minute shopper are varied. But one thing is certain – time is a scarce commodity for these people & they appreciate inspiration, convenience and an express shopping service.

We can help you engage with your Last Minute customers in meaningful and relevant ways.

Bounce Back With Bauer

Get in touch today

Sources: Bauer Insiders Christmas survey January 2021

100 DAYS TILL CHRISTMAS 

UK consumers are loosening their purse strings with 60% looking forward to a return to normal Christmas celebrations this year.

47% WILL START THEIR CHRISTMAS SHOPPING IN SEPTEMBER/EARLY OCTOBER.

ARE YOU READY TO REACH THESE FESTIVE SHOPPERS- YOUR POTENTIAL CUSTOMERS?

We can help you plan & create a Christmas campaign that gives you a return on your investment- 8x on average.

Using our insights & marketing “know how” we’ll work with you to deliver a campaign that’s flexible, to engage with your customers in meaningful and relevant ways adapting to changes should they arise.

Bounce Back With Bauer

Get in touch today

Source: eBay Ads UK Christmas spend trends 2021 report.
Sitecore Study- Business Leader July 2021
Month of Dec ONS/Bank of England Aug 2021
Radiocentre- ROI Multiplier.

“We saw an increase of 25% in new jobseekers' registrations” 

“We’re committed to delivering high quality candidates for our customers and as part of our marketing mix, we ran a tactical radio campaign on Cool FM.

Radio advertising made a significant contribution to the increase in new jobseekers' registrations and to the success of our customer’s recruitment activity.”

RADIO RECRUITMENT WORKS

Find out more about recruitment advertising that reaches the people you need.

Bounce Back With Bauer

Get in touch today

HELP MAKE THIS CHRISTMAS DAY DIFFERENT 

AROUND 1 IN 3 UK CHILDREN WILL BE LIVING IN POVERTY ON CHRISTMAS DAY.

Many will miss out on the joy of waking up to a visit from Santa. This year, the global pandemic has pushed more and more families into poverty due to redundancies or reduced working hours. This means the Christmas period will bring sadness into many households in place of festive cheer.

SO, WE’VE MADE A COMMITMENT TO BRING CHRISTMAS JOY TO AT LEAST 250,000 CHILDREN, WITH A GIFT FROM SANTA.

We will be distributing gifts to underprivileged children identified with the help of social services, head teachers and other charitable organisations. Please help us. Your business can be part of it.

You can help Cash for Kids Mission Christmas in a number of ways, including:
A donation to buy gifts
On-air support for the appeal
Fundraising activity to engage your staff
Fundraising activity to engage your customers


Get in touch today to be part of the largest children’s Christmas gift appeal in the UK.

Support Cash for Kids Mission Christmas and help bring joy to children that need it most.

Find Out More

Bauer Radio's Cash for Kids registered charity 1122062 (England, Wales & NI), SC041421 (East Scotland) and SC003334 (West Scotland)

Community Spirit Beyond the Pandemic

ONE OF THE BIGGEST POSITIVES TO COME OUT OF THE PANDEMIC IS THE RISE IN LOCAL SOLIDARITY.

Post pandemic there are many that want to keep on giving their time & support to their local communities.

OUR LISTENERS ARE 15% MORE LIKELY TO BELONG TO OR HELP OUT WITH A LOCAL COMMUNITY ORGANISATION, COMPARED TO THE GENERAL POPULATION.

They say that in addition to supporting local business, they have more time to be part of local community initiatives.

In fact, they want to get involved, they’re just waiting for you to ask.

So, if you work for a local authority or council there’s a special way you can reach them; in exactly the same way I’ve just reached you.

Bounce back with Bauer Media. We’ve got this!

Get in touch today

Source: TGI Radio+ Q2 2021. Listened in last month. Hits Radio Brand.

GET THEM BACK ON BOARD

WE KNOW HOW HARD YOU’VE WORKED TO MAKE PUBLIC TRANSPORT AS SAFE AS POSSIBLE FOR YOUR CUSTOMERS.

However, people are still hesitant to get back on board.

In fact, more than a third of Britons are now more reluctant to use public transport, and one in 10 would not use public transport at all due to worries about Covid.

BUILD BACK CONFIDENCE AND LET OUR LISTENERS KNOW YOU’RE COMMITTED TO THEIR SAFETY WITH A BAUER MEDIA ADVERTISING CAMPAIGN.

Using radio, social, video and our creative skills we can get your customers back on board in time for Christmas.

To start your journey to get more journeys contact us today.

Bounce Back With Bauer

Get in touch today

Source: Report into Smart Cities by Milestone Systems Aug 2021

The Need To Be Liked

94% of our listeners say a key factor in making a purchase decision is based on the integrity of the company - how honest they are.

Consumer trust in businesses is far more important now than it was before the pandemic.

Bauer Radio sponsored partnerships provide the power of association and the values of our well-liked & trusted brands, which can transfer to you!

50% of our listeners say they now have a closer relationship to their favourite radio station, compared to pre-lockdown.

Give your brand the thumbs up.
Find out how you can partner with our radio stations.

Bounce Back with Bauer.

Get in touch today

Source: Bauers Insiders COVID #2 2021 & Bauer Insiders COVID #5

Radio Talks to people who are a click away 

...And Video makes up 82% of all consumer internet traffic*

Your potential customers visit multiple touchpoints offline & online when making their purchase decisions.

AND WITH 52% OF COMMERCIAL RADIO LISTENERS SAYING THEY WILL SEARCH FOR SOMETHING ONLINE WHEN THEY HEAR IT ON THE RADIO, VIDEO IS A GREAT WAY TO LET YOUR CUSTOMERS LEARN MORE ABOUT YOUR PRODUCTS OR SERVICES.

Did you know we’ve extended our audio & creative expertise into video?

Find out what we can do for your business.

Bounce back with Bauer

Get in touch today

Sources: New ways of working study – Radiocentre Apr 2021, *Estimated 2022 - Cisco Annual Internet Report (2018–2023) White Paper

Radio is working from home too

So many of us are working from home now, and what are we doing more of whilst in our new home offices?

Answering the doorbell to our latest online delivery?
Stopping our cats and dogs from gatecrashing virtual meetings?

Actually, we’re all listening to the radio!

In fact, new research shows that 90% of work-from-homers are listening to radio whilst working.

To reach this new, huge, work from home audience with your advertising message, get Bauer radio working for you.

Bounce Back with Bauer Media

Get in touch today

Source: Ways Of Working - Radiocentre Study March 2021

Helping small businesses achieve BIG ambitions

We're proud to support the Federation of Small Businesses… with expert marketing resources and solutions, FSB’s mission is to help local businesses thrive.

Find out how FSB can help grow your business and lower your carbon footprint. Visit their online Sustainability Hub to start your journey today.

Bauer Media and FSB

Click here to find out more

Tayside – Radio Advertising


Radio advertising is efficient

For every £1 spent on radio advertising you get twice as much audience as any other advertising medium.

Radio advertising is trusted

87% of people say that they trust radio making it the uk’s most trusted medium

Radio advertising is always on

Radio has the lowest level of ad avoidance of all media; 16% avoid radio ads v 68% avoid newspaper ads

Radio advertising is relevant

Adverts on the radio talk to the right people at the right time & place with targeted messages

Radio advertising is targetted

Radio is the number 1 platform for targeting and number 1 platform for cost per thousand audience

Radio advertising drives response

Radio has always been a strong “call-to-action” medium, and this is even more true in a world where consumers access brands via the internet.

Get in touch with us today!

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