Greatest Hits Radio Wigan & St. Helens

Radio Advertising in Wigan & St Helens

Advertise on Greatest Hits Radio covering Wigan & St. Helens.

  • Greatest Hits Radio Wigan & St Helens reaches 69,000 adults*
  • Greatest Hits Radio Wigan & St Helens reaches 60,000 main shoppers*
  • Greatest Hits Radio Wigan & St Helens reaches 60,000 car owners*
Source: RAJAR, Greatest Hits Radio Wigan & St Helens TSA, 12 Months, PE Mar 22. Trading Numbers. *Predicted Cumulative 13 week reach.

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Advertising on Radio in Wigan & St Helens


We carefully choose, research and painstakingly craft the mix of music we play. We bring you the personalities that entertain, the contests that excite and the news stories that matter, to cultivate the most valuable audience for our customers.

MAKE THE JUBILEE MEMORABLE

MILLIONS OF PEOPLE ARE LOOKING FORWARD TO THE PUBLIC HOLIDAY IN CELEBRATION OF THE ROYAL PLATINUM JUBILEE.

Communities, cities, towns, and villages all over the UK will be hosting street parties, concerts, events, exhibitions - attracting an expected 10 million individuals *

People are also making travel plans, to watch the queen’s birthday parade and attend the thanksgiving service at St. Pauls cathedral.

In fact, the diamond jubilee in 2012 saw an estimated 8.5 million Britons celebrate *

The Platinum Jubilee weekend is expected to boost the growth of the hospitality sector †

This is a unique commercial opportunity for you & your business.

WE CAN HELP YOU CONNECT WITH MILLIONS OF HER MAJESTY’S FANS, YOUR POTENTIAL CUSTOMERS.

Together We Create Impact

Get in touch today

Sources

* Mail Online Jan 2022. A right royal knees-up! Joy as 10million people are expected to join 'thank you' parties for Queen's Platinum Jubilee

† Big Hospitality March 2022. Hospitality businesses urged to make the most of extended licensing hours over jubilee weekend.

TURN UP YOUR BRAND AWARENESS!  

AS THEY TURN UP THE VOLUME.

AS PEOPLE GO ABOUT THEIR DAILY LIVES, THEY RELY ON RADIO BULLETINS FOR NEWS AND LOCAL INFORMATION.

People check in for trusted travel & traffic updates, weather forecasts, sports & local news. Tuning in & turning up the volume to stay informed & adapt their plans.

For example, 79% will turn up the volume on their radio during traffic and travel bulletins *

CONVEY YOUR BRAND MESSAGES ALONGSIDE & IN ASSOCIATION WITH THE UPDATES PEOPLE ARE PAYING ATTENTION TO.

Sponsored messages on radio are highly beneficial for brands who are looking to turn up their brand awareness, build trust and gain new customers.

UP YOUR BRAND RECOGNITION NOW.

Together We Create Impact

Get in touch today

* GTN & Radiocentre Travel and Traffic Research by Clark and Chapman – Traffic and travel in a connected world

ARE YOU IN THE HEALTH AND SOCIAL CARE SECTOR?


We are experts in helping organisations within the health, social & care industry build strong relationships with their target audience using highly engaging video content.

Watch how our campaigns create emotional connections

We know how to make creative campaigns work for you.
Together we create Impact

Get In Touch Today

THEY MIGHT NOT BE LOOKING, BUT THEY’RE ALWAYS LISTENING! 

WHEN IT COMES TO RECRUITMENT, WE KNOW THAT SEARCHING AND SELECTING THE RIGHT APPLICANT IS KEY.

The reality is candidates who make the ideal match are not really looking for jobs.

COMMERCIAL RADIO CAN EXPAND YOUR SEARCH TO REACH UPTO 37 MILLION WEEKLY LISTENERS IN THE UK.

According to 2020 MRI-Simmons data, radio reaches 84% of the people who plan on looking for a job within 12 months.

And with an on air & online campaign you can even target and reach specific candidates.

You can:
Target job seekers by demographics, age, their profile or positions they are looking for.
Target candidates based on their location.
Measure campaign results and effectiveness.

We know when they're listening, where they're listening & how to reach them. Match the profile of your perfect candidate to our listeners.

Together We Create Impact

Get in touch today

Source: June 2021. Radio Gets the Job Done For Recruitment, Radiomatters.org | 2022. Radio Centre. Commercial Radio at a glance.

We are skilled in creating health and social care campaigns. 


Whether you are a NHS GP practice, nursing or residential home, prescribing service, dental service, or community care agency, we can help you engage with the people you want to reach.

Watch how our campaigns create emotional connections

We know how to make creative campaigns work for you.
Together we create Impact

Get In Touch Today

FAST TRACK YOUR FUNDRAISING 

IT’S A CRUCIAL TIME FOR CHARITIES TO BOUNCE BACK. TO WIN BACK DONATIONS & VOLUNTEERS LOST DUE TO THE PANDEMIC.

And as the economic climate starts to impact, the demand for charitable services increases.

BAUER HAS IT’S OWN GRANT GIVING CHARITY,
THAT HELPS CHILDREN IN NEED ACROSS THE UK.


In fact, in the last 10 years, we’ve raised over £194 million and have helped over 6.4 million children.*

We are experts in delivering multi-media and on-air marketing solutions using Bauer platforms.
Utilise our expertise for your charitable organisation

DEVELOP ADVOCACY WITH AUDIO
In the last 12 months, 43% of our Bauer listeners donated to a charity, and 75% of them gave to a local charity. †

DELIVER HIGHLY EMOTIVE MESSAGES
Music along with the spoken word are known to trigger an emotional response.

Share your story with our listeners. Build awareness & drive results for your compelling cause.

Get in touch today

Sources:
* Bauer Media’s Cash for Kids registered charity 1122062 (England, Wales & NI), SC041421 (East Scotland) and SC003334 (West Scotland)
† TGI Radio+ 2022 R1. Listened in last month

REACH A BRAND-NEW AUDIENCE FOR YOUR BUSINESS

Did you know we can help your business reach a highly engaged audience that are listening to a Bauer national brand in the locations that matter to you?

We can hyper-target campaigns to the towns, cities or even the postcodes your business operates in on some of the biggest audio brands in the UK including Absolute Radio, Kiss, Magic and many more!

Advertising your business with digital audio strengthens your local presence. You get all the amazing benefits of radio advertising by targeting highly engaged audiences that drive a response, plus the unique benefit of being able to advertise on national brands in the locations you choose!

Find out what digital audio can do to take your business to the next level

Together We Create Impact

Get in touch today

HEAT OR EAT - NOT A CHOICE FOR KIDS

This year many families and children have been pushed further below the poverty line, not only because of the pandemic, but the looming energy crisis has left them with the choice to either heat their homes or put food on the table.

CASH FOR KIDS' DAY – 27TH MAY 2022

Cash for Kids will again this year commit 100% of all the funds raised to help families in crisis with the very real and immediate need - to pay for their energy bills, food costs, clothing, other essentials for their children and much more.

TOGETHER WE CAN REDUCE THE IMPACT OF ENERGY AND FOOD POVERTY

Your business can be a part of this good cause. Here are a few ways you can support Cash for Kids:

- Donate Online
- Exclusive Greatest Hits Radio themed corporate packages
- Become a commercial partner
- Organise a fundraising activity with your team and get support from the CFK team

CHILDREN IN LOCAL COMMUNITIES NEED YOUR SUPPORT NOW MORE THAN EVER.

Together We Create Impact

Get in touch today

FROM DUSK TILL DAWN 

People are tuning in.

Whether it’s ..


…that couple sitting together after work, making family decisions…
…that taxi driver in the middle of the night taking a passenger to their destination...
…or that hotel receptionist on a night shift waiting to check in a new guest...

They’re listening to their favourite radio station!

In fact, almost 40% of the people that listen to our radio stations tune in after 7pm*.

Evenings & early mornings are a perfect time

…to remind our local audiences of your mouth-watering menu or drive thru take away.
…to reach our outgoing listeners who are looking for the next place to go during a night out.
...to broadcast your recruitment messages to night-time workers that are looking to change their jobs.

And much more!

Evening sponsorship is cost-effective, and your business can gain from the close relationship between listener and presenter.

Whether you want to reach the night owl customer or the very early bird, we can help you convey your messages in fun and engaging ways with an on-air or online campaign.

Together We Create Impact

Get in touch today

Source: *Rajar Bauer Media Audio UK - Total TSA, PE: Dec 21, 6 months. 1900-0600.

MOTOR SALES - THE NEW HYBRID MODEL 

The pandemic accelerated the digital purchase experience for many motor customers. As we leave the pandemic behind, we’re seeing a combined online & in dealership buying process emerging.

ONLINE CONSIDERATION

Consumers are now becoming much more “self-informed” through visiting multiple websites on their car purchase journey. 24* digital touchpoints are now involved in making a car purchase decision. These touchpoints include seeking third-party reviews as well as manufacturers & dealership branded content.

DEALERSHIP CONVICTION

Offline activities still play a vital role in car purchases. Consumers will visit dealerships to consider their researched, short list of cars in person. They also look for reassurance from the dealership brand & salesperson they interact with.

CONNECT WITH CAR BUYERS AT ALL PARTS OF THEIR JOURNEY

We can help you reach online car researchers, drive footfall to your show room or even create a state-of-the-art virtual dealership.

Get In Touch Today

Source: Hatfield, S. (2021) How the pandemic has changed car buying forever.

BRINGING DOWN THE COST OF LIVING

WITH THE HUGE RISE IN HOUSEHOLD BILLS, PEOPLE ARE LOOKING AT WAYS TO REDUCE THEIR OUTGOINGS.

There is no better time to show the value of your products or services & how they can help our listeners combat the ongoing economic crisis.

ALTERNATIVE TRANSPORT

61% of people who drive or use a car are considering using public transport*.
In addition, demand for electric bikes & scooters is expected to skyrocket this year. A recent study forecasted electric bike sales to triple in the next three years †

HOME FROM HOME/OFFICE

One in six people say their commute has been affected by fuel shortages ‡
And with hefty energy prices there may be those working from home that are unwilling to heat their homes. People are turning towards local communal areas, bars, restaurants and coffee shops as an alternate place of work.

ENERGY EFFICIENCY

Although 38% of our listeners are concerned about the environment & willing to pay more for environmentally friendly products § , it is this economic crisis that may push them to invest in making their homes greener. Energy efficient purchases- heating appliances, home insulation- are predicted to rise to tackle high energy bills. The government are supporting this trend, removing VAT on energy efficient purchases such as solar panels & electric heat pumps. **

If your business can provide products or services to help our listeners adapt, improvise & overcome the fuel crisis, then we can help you get your messages to them with fitting multi-media campaign.

We can help your business reach new customers with video.

Get in touch today

Sources:
* Guardian March 2022, survey commissioned by National Express
† Cycling Industry News, Mintel UK Cycling Report 2021
‡ Oct 2021. Independent UK Article. Randstad Staff return to home working due to fuel shortages
§ TGI GB 2022 Jan. Listened in the last month
**Chancellor Rishi Sunak House of Commons – 2022 Spring Statement.

Holidays Are Happening

AS COVID RESTRICTIONS LIFT, PEOPLE ARE PLANNING OVERDUE FUN IN THE SUN.

THE DOMESTIC TOURISM MARKET IS FORECASTED TO GROW UP TO £19.2 BILLION IN 2022

Research reveals that 83% of those who holidayed in the UK in 2021 plan to take the same or more breaks in the UK in 2022.

INTEREST IN OVERSEAS TRAVEL IS SURGING FOLLOWING THE RELAXING OF COVID TESTING.

Holidays are one of the top 5 spending priorities for our listeners* this year.

Now is a great time to promote your business to psyched-up stay & away cationers.

A targeted advertising campaign will have them checking in with you. Find out how to make it happen

We Know How To Make Audio & Digital Work For You

Get in touch today

Source: 2022 Tourism Forecast. Visit Britain. Bauer Insiders- 8 Pressing Play On Life Oct 2021. *Listeners & consumers of other Bauer brands across digital, print, TV & events.

ARE YOU LOOKING TO ATTRACT NEW STUDENTS?

We are experts in helping schools, colleges, universities and academies engage with new students using highly engaging video content.

We can help you put yourself in front of thousands of potential students in the locations relevant to you.

We’re experts in education.

Watch the video to find out how

Get In Touch Today

Helping small businesses achieve BIG ambitions

We're proud to support the Federation of Small Businesses… with expert marketing resources and solutions, FSB’s mission is to help local businesses thrive.

Find out how FSB can help grow your business and lower your carbon footprint. Visit their online Sustainability Hub to start your journey today.

Bauer Media and FSB

CLICK HERE TO FIND OUT MORE

IS YOUR BUSINESS HARNESSING THE POWER OF VIDEO TO REACH NEW CUSTOMERS?

Did you know that we’ve got an in-house video team that create engaging promotional videos for clients in your area?

Did you know that in 2022 86% of businesses are using video as a marketing tool with 92% of businesses saying it is an important part of their marketing strategy?*

Video marketing is more important for local businesses than ever before, it gives your business the chance to showcase your products, services and build customer confidence in your brand.

Watch our showreel to see what we’ve been doing to help businesses just like yours reach new customers.

We can help your business reach new customers with video.

Get in touch today to find out how we can help you.

*Source – Wyzowl Video Marketing Statistics 2022

Wigan & St Helens – Radio Advertising


Star

Radio Advertising is efficient

For every £1 spent on radio advertising you get twice as much audience as any other advertising medium.

Clock

Radio advertising is trusted

87% of people say that they trust radio making it the uk’s most trusted medium

Chart

Radio advertising is always on

Radio has the lowest level of ad avoidance of all media; 16% avoid radio ads v 68% avoid newspaper ads

Ticket

Radio advertising is relevant

Adverts on the radio talk to the right people at the right time & place with targeted messages

Target

Radio advertising is targeted

Radio is the number 1 platform for targeting and number 1 platform for cost per thousand audience

Touch

Radio advertising drives response

Radio has always been a strong “call-to-action” medium, and this is even more true in a world where consumers access brands via the internet.

Wigan & St Helens – Radio Advertising


Star icon

Radio advertising is efficient

For every £1 spent on radio advertising you get twice as much audience as any other advertising medium.

Clock Icon

Radio advertising is trusted

87% of people say that they trust radio making it the uk’s most trusted medium.

Pulse icon

Radio advertising is always on

Radio has the lowest level of ad avoidance of all media; 16% avoid radio ads v 68% avoid newspaper ads.

Tag icon

Radio advertising is relevant

Adverts on the radio talk to the right people at the right time & place with targeted messages.

Target icon

Radio advertising is targeted

Radio is the number 1 platform for targeting and number 1 platform for cost per thousand audience.

Touch icon

Radio advertising drives response

Radio has always been a strong “call-to-action” medium, and this is even more true in a world where consumers access brands via the internet.

Get in touch with us today!

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