Rock FM and Greatest Hits Radio

Radio Lancashire Advertising

Advertise your business to 218,000 people in Lancashire

  • Rock FM & Greatest Hits Lancashire reaches 453,000 adults, that’s 32% of the population*.
  • Rock FM & Greatest Hits Lancashire reaches 374,000 main shoppers, that’s 29% of all main shoppers*.
  • Rock FM & Greatest Hits Lancashire reaches 409,000 car owners, that’s 33% of all car owners*.
*Based on a 13 week campaign

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Advertising on Radio in Lancashire


We carefully choose, research and painstakingly craft
the mix of music we play. We bring you the personalities that entertain, the contests that excite and the news stories that matter, to cultivate the most valuable audience for our
customers.

Back to School

66% of Bauer listeners with children found home-schooling a challenge, whilst nearly 1 in 4 said they found it almost impossible!

It’s safe to assume that parents will now feel a sense of relief & have much valued time to themselves. Time to enjoy small indulgences, plan for the family summer or organise those longed-for home improvements.

And with history telling us that brands who maintain investment through a downturn, enjoy increased profitability during recovery. Advertising on radio can help make sure they spend with your business.

Bauer Media can help your Business Bounce Back.

Get in touch today

Source: Bauer Listeners Insiders- COVID19 2021 #1

There is huge demand for your venue. Are you ready?

Wedding suppliers have seen an incredible 720% increase in sales as couples rush to book their wedding post COVID restrictions lifting.

94% of celebrations didn’t go ahead last year which means there’s now an estimated 824,000 weddings in the pipeline over the next two years.

Safely showcase your venue in-place of visits & for second, third… multiple viewings post covid

Our interactive 3D virtual tours safely showcase your venue. Allowing prospective customers to create their own tour, visiting each of the settings at their leisure & as often as they like from the safety of their home.

Bauer Media can help your Business Bounce Back

Get in touch today

Source: COVID-19: The wedding industry is in peril. Now, businesses want the government to vow that they'll help | Business News | Sky News

WE PICK OURSELVES UP, AND WE GO AGAIN

88% of those who have listened to more radio during the pandemic will continue to listen to more radio in the future.

People aren’t cutting back as much as they were at the height of the first lockdown in May 2020.
Nearly a quarter say they are spending more than pre-crisis


Advertising on radio can help make sure they spend with your business.

And with history telling us that brands who maintain investment through a downturn, enjoy increased profitability during recovery, Bauer Media can help your Business Bounce Back.

Get in touch today

SOURCES: Radiocentre/DRG 2020; Touchpoints 2020; OFCOM Media Nations 2020; Bauer Insiders panel #6 2020 & 2021 #2 *26% of people who were still listening to the radio say they are listening more (OFCOM Media Nations report) 5 Reasons to Increase Your Marketing Spend During an Economic Downturn | Brand Finance Aug 2020

It’s good news for Brollies & Wellies 

The UK holiday market is predicted to be worth a staggering £8.2bn post COVID

And with 29% of our audience saying they prefer to take holidays in their own country rather than abroad, now is a great time to use our expertise to promote your staycation business

Turn our listeners into your next guests

Let us show you how

Get in touch today

Source: Staycation Statistics by Citysuites & TGI Radio+ Q3 2020. Hits Radio Brand, listened in last month.

"I need a hero"

Our audience are 60% more likely than the general population to work in health, care, social or welfare sectors.

With increased pressure and demand on our health, care and welfare sectors – we know finding candidates in these areas will be crucial in 2021.

And with more people working from home over the course of the past year, lots more have had the time to take stock of the direction their lives are heading, and many will be looking to update and upgrade their career.

So, if you’re recruiting in the health or care sectors, now is a great time to use our expertise to promote your recruitment campaigns to the right people, with the right message.

Let us show you how.

Get in touch today

Source: Bauer Insiders COVID19 #8 & TGI Radio+ Q3 2020. Hits Radio Brand, listened in last month.

Lancashire – Radio Advertising


Radio advertising is efficient

For every £1 spent on radio advertising you get twice as much audience as any other advertising medium.

Radio advertising is trusted

87% of people say that they trust radio making it the uk’s most trusted medium

Radio advertising is always on

Radio has the lowest level of ad avoidance of all media; 16% avoid radio ads v 68% avoid newspaper ads

Radio advertising is relevant

Adverts on the radio talk to the right people at the right time & place with targeted messages

Radio advertising is targetted

Radio is the number 1 platform for targeting and number 1 platform for cost per thousand audience

Radio advertising drives response

Radio has always been a strong “call-to-action” medium, and this is even more true in a world where consumers access brands via the internet.

Get in touch with us today!

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