Northsound 1, Northsound 2

Radio Advertising Aberdeen

Northsound 1 is the commercial market leading radio station in Aberdeen and the Shire

  • Northsound reaches 241,000 adults, that’s 70% of the population*.
  • Northsound reaches 218,000 main shoppers, that’s 69% of all main shoppers*.
  • Northsound reaches 227,000 car owners, that’s 73% of all car owners*.
*Based on a 13 week campaign

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Advertising on Radio in Aberdeen

We carefully choose, research and painstakingly craft the mix of music we play. We bring you the personalities that entertain, the contests that excite and the news stories that matter, to cultivate the most valuable audience for our customers.

Making Christmas Meaningful

Christmas 2020 is set to be a little different, COVID restrictions will change how we celebrate the season. It will affect your customers’ purchase habits & behaviours this year.

However, understanding these changed behaviours gives us invaluable insights to form effective local advertising campaigns

Like.. 24% of Greatest Hits Network listeners agree that they will spend more on Christmas gifts & food this year as they won't be spending money on going out/Christmas parties.

There is a renewed appreciation for small businesses, independent artisans and handcrafted products. Many people are making a real effort to shop small. 35% of Greatest Hits Network listeners agree they will try and purchase more of their presents and food locally this year.

Plan for the new normal

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Source: TGI Radio+ Q3 2020. Listened in last month.

Aberdeen – Radio Advertising

Radio advertising is efficient

For every £1 spent on radio advertising you get twice as much audience as any other advertising medium.

Radio advertising is trusted

87% of people say that they trust radio making it the uk’s most trusted medium

Radio advertising is always on

Radio has the lowest level of ad avoidance of all media; 16% avoid radio ads v 68% avoid newspaper ads

Radio advertising is relevant

Adverts on the radio talk to the right people at the right time & place with targeted messages

Radio advertising is targetted

Radio is the number 1 platform for targeting and number 1 platform for cost per thousand audience

Radio advertising drives response

Radio has always been a strong “call-to-action” medium, and this is even more true in a world where consumers access brands via the internet.

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