Gem 106, LincsFM, Greatest Hits East Midlands

Radio Advertising in the East Midlands

Radio advertising covering East Midlands and Lincolnshire.

  • We reach 1,396,000 adults, that’s 42% of the population*.
  • We reach 1,222,000 main shoppers, that’s 42% of all main shoppers*.
  • We reach 1,278,000 car owners, that’s 44% of all car owners*.
*RAJAR, HRB East Midlands & Lincolnshire combined TSA, 6 months PE Mar 20. Surveyed as HRB East Midlands & Lincolnshire. Predicted Cumulative Reach. 13 week Audience

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Advertising on Radio in the East Midlands


We carefully choose, research and painstakingly craft
the mix of music we play. We bring you the personalities that entertain, the contests that excite and the news stories that matter, to cultivate the most valuable audience for our
customers.

WE'RE ON THE ROAD TO RECOVERY... LITERALLY!

UK road traffic is returning to pre COVID levels.

And with people spending more time behind the wheel, audio advertising is the perfect way to reach them.
78% of media time on car journeys is spent listening to live radio.

In fact, 54% of Bauer listeners say they listen to radio while in the car.

Put your brand back in the driving seat.

Bounce back with Bauer

Get in touch today

Bauer Insiders 2021 #3/ PA TOUCHPOINTs 6 Survey/Department For Transport May 2021

WEEKENDS ARE BACK!

In a recent survey, 45% of Brits said they’re looking forward to being able to make plans again.

Our listeners really do make the most of those wonderful weekend days.

So, if you can offer our listeners weekend activities to enjoy, then an advertising campaign with Bauer could mean weekends are back for you too!!!

From restaurants and taxis to retail outlets and zoos, make sure you’re winning at weekends.

Bounce back with Bauer

Get in touch today

Source :- Gala Bingo/Wales Online - Feb 2021/ Bauer Insiders COVID 2021 #2

Further Education, look no further! 

OUR LISTENERS ARE BUSY PREPARING FOR THEIR NEXT CHAPTER IN EDUCATION, AND RADIO IS A GREAT WAY TO REACH THEM.

Bauer Radio listeners are 57% more likely to expect to start university in the next 12 months compared to the general population.

THERE ARE 456,000 OF THEM CONSIDERING THEIR NEXT STEP RIGHT NOW ACROSS THE UK, AND WE CAN HELP YOUR BUSINESS REACH THEM.

If you’re in further education, make your marketing budget stretch further with Bauer Media Group.

Bounce back with Bauer

Get in touch today

Source: TGI Radio+ Q2 2021. Hits Radio Brand. Listened in last month.

Patio Perfection 

IT’S GREAT TO GET OUT AND ABOUT AGAIN, BUT OUT AND ABOUT IN THE GARDEN IS JUST AS MUCH FUN.

IN FACT, 70% OF BAUER LISTENERS HAVE ACCESS TO A PRIVATE GARDEN.

AND 49% OF THEM AGREE THEY GET A GREAT DEAL OF PLEASURE FROM IT.

So, help them maximise that pleasure with your products!

From BBQ’s to benches, hot tubs to hanging baskets, if you can offer our listeners patio perfection them let them know with an advertising campaign with Bauer.

Bounce back with Bauer

Get in touch today

Source: TGI Radio+ Q2 2021. Hits Radio Brand. Listened in last month.

Staying in is soooo 2020!

People can’t wait to get out again!

Y’know, ‘Out Out’!

In fact, 64% of Bauer Radio listeners say they will eat in a restaurant and 52% will go down the pub!

But it’s not just food & drink they’re looking forward to… 

45% will be back inside a cinema as soon as they can, and 38% say they’ll attend a live concert. 

Our listeners are going ‘Out Out’, so get your business on their agenda!

Bounce back with Bauer

Get in touch today

Source: Bauer Insiders COVID #2 2021

Turn Our Listeners into Your Clients  For Business Growth in 2021

We are all living through extraordinary times and people are facing new challenges, many that require legal guidance.

In fact, 26% of Bauer listeners say they are more likely to have sought legal advice in the past 12 months compared to the general population.

Our listeners are -:

60% more likely to have sought employment law advice**
57% more likely to have sought family law advice**
36% more likely to purchase or sell a house/flat in the next 12 months*.


Want to be the firm they turn to?
Then take our advice and Get In Touch today.

Bounce Back With Bauer

Get in touch today

Source: TGI Radio+ Q1 2021. Hits Radio Brand. Listened in last month.
*compared to the general population. **In the past 12 months compared to the general population.

Bauer Media has been working throughout the pandemic

Just ask some of our biggest clients...

82% agree that Bauer Media has been effective at connecting advertisers to their audience.

82% agree that Bauer Media has provided good levels of service during the lockdown.

And 72% agree that Bauer Media has demonstrated a deep understanding of advertiser’s changing needs.  

We worked with them, it worked for them, and we can make it work for you too.

Take control of your business’ recovery. 

Bounce back with Bauer

Get in touch today

Source: Bauer Insiders COVID #2 2021

Radio is working from home too

So many of us are working from home now, and what are we doing more of whilst in our new home offices?

Answering the doorbell to our latest online delivery?
Stopping our cats and dogs from gatecrashing virtual meetings?

Actually, we’re all listening to the radio!

In fact, new research shows that 90% of work-from-homers are listening to radio whilst working.

To reach this new, huge, work from home audience with your advertising message, get Bauer radio working for you.

Bounce Back with Bauer Media

Get in touch today

Source: Ways Of Working - Radiocentre Study March 2021

The Need To Be Liked

94% of our listeners say a key factor in making a purchase decision is based on the integrity of the company - how honest they are.

Consumer trust in businesses is far more important now than it was before the pandemic.

Bauer Radio sponsored partnerships provide the power of association and the values of our well-liked & trusted brands, which can transfer to you!

50% of our listeners say they now have a closer relationship to their favourite radio station, compared to pre-lockdown.

Give your brand the thumbs up.
Find out how you can partner with our radio stations.

Bounce Back with Bauer.

Get in touch today

Source: Bauers Insiders COVID #2 2021 & Bauer Insiders COVID #5

Radio is working online too 

New research shows that 90% of “work-from-homers" listen to the radio while they work.

Over half of these listeners, many in front of a laptop, say that when they hear something advertised on-air they will often look it up online.

That means they’re only a click away from visiting your website and seeing your offers and services in seconds!

Radio is on average 4x more cost-effective at stimulating brand browsing online than all other media combined.

To find out how Bauer radio & online campaigns can spark interest & drive action for your products & services, get in touch today.

Bounce Back with Bauer.

Get in touch today

Source: New ways of working study- Radiocentre March 2021 | Radio: The Online Multiplier - Radiocentre

East Midlands – Radio Advertising


Radio advertising is efficient

For every £1 spent on radio advertising you get twice as much audience as any other advertising medium.

Radio advertising is trusted

87% of people say that they trust radio making it the uk’s most trusted medium

Radio advertising is always on

Radio has the lowest level of ad avoidance of all media; 16% avoid radio ads v 68% avoid newspaper ads

Radio advertising is relevant

Adverts on the radio talk to the right people at the right time & place with targeted messages

Radio advertising is targetted

Radio is the number 1 platform for targeting and number 1 platform for cost per thousand audience

Radio advertising drives response

Radio has always been a strong “call-to-action” medium, and this is even more true in a world where consumers access brands via the internet.

Get in touch with us today!

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