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Advertising on Radio in the Somerset
We carefully choose, research and painstakingly craft the mix of music we play. We bring you the personalities that entertain, the contests that excite and the news stories that matter, to cultivate the most valuable audience for our customers.
SOME HOME TRUTHS High mortgage rates and a slowing market means more and more people are choosing to make the most of their current situation, rather than look to pastures new. This surge in the home improvement industry means it’s a battle for visibility. Businesses without a proper marketing plan will quite easily fall behind. […]
A VOICE FOR ALL The diversity of our brands reflects the diversity of our listeners. These last 2 months of the year remind us of the lives of all the communities in which we play an important role. Diwali, St Andrews Day, Bonfire Night, and Christmas. We’re here to connect you with exactly who you […]
LOOKING OUT FOR ALL For many of us, the end of the year is all about good times with those that matter the most. It’s easy to forget the unseen struggles of others. This is exactly when you’re needed the most. MAKING YOURSELF KNOWN WHEN IT COUNTS The Christmas season is a hotbed for social […]
For every £1 spent on radio advertising you get twice as much audience as any other advertising medium.
87% of people say that they trust radio making it the uk’s most trusted medium.
Radio has the lowest level of ad avoidance of all media; 16% avoid radio ads v 68% avoid newspaper ads.
Adverts on the radio talk to the right people at the right time & place with targeted messages.
Radio is the number 1 platform for targeting and number 1 platform for cost per thousand audience.
Radio has always been a strong “call-to-action” medium, and this is even more true in a world where consumers access brands via the internet.