MFR and MFR2

Radio Advertising Inverness

Advertise on MFR & MFR 2 covering Inverness & The Scottish Highlands.

  • MFR reaches 196,000 adults, that’s 77% of the population*.
  • MFR reaches 171,000 main shoppers, that’s 77% of all main shoppers*.
  • MFR reaches 181,000 car owners, that’s 78% of all car owners*.
*Based on a 13 week campaign

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Advertising on Radio in Inverness

We carefully choose, research and painstakingly craft
the mix of music we play. We bring you the personalities that entertain, the contests that excite and the news stories that matter, to cultivate the most valuable audience for our


45% of Bauer listeners are reassessing their work/life balance due to the pandemic.

And if that means a change of career, then tip the scales in your favour with an advertising campaign with Bauer.

In fact, research shows that 30% more people are listening to Bauer stations compared to before lockdown, those same people could be listening to your recruitment message.

Find out what we can do for you.

Bounce Back With Bauer.

Get in touch today

Source: Audiometrix/Looker. Jan 21 v Feb 20. Bauer media Insiders Insight 2021 #2

People need cars (more than ever)

56% of people agree that it’s important to now own a car, so they can avoid public transport.

And with the Bank of England stating households have accumulated savings of £125 billion throughout the pandemic, equating to an average of £5,000 per household. Then buying a new vehicle will be both a priority, and more affordable for many.

We can help make sure your business is front of their mind as they start their search, so let us help you take the steering wheel on your road to recovery.

Bounce Back with Bauer Media

Get in touch today

Source: Autoventure Survey Jan 2021. FT Fintech - Feb 2021

Long distance relationships don’t work!

Shops & shoppers have been apart for way too long, but from April 12th you can be together again!

And the great news is 44% of Bauer listeners intend to go back to their old shopping habits when lockdown is over.

So get your customer relationships back on track with an advertising campaign with Bauer.

Let them know you’ve missed them!
Let them know you can’t wait to see them!
Let them know you’re open again and safe to shop with.

Bounce Back With Bauer.

Get in touch today

Source: Bauer Insiders COVID #2 2021

There is huge demand for your venue. Are you ready?

Wedding suppliers have seen an incredible 720% increase in sales as couples rush to book their wedding post COVID restrictions lifting.

94% of celebrations didn’t go ahead last year which means there’s now an estimated 824,000 weddings in the pipeline over the next two years.

Safely showcase your venue in-place of visits & for second, third… multiple viewings post covid

Our interactive 3D virtual tours safely showcase your venue. Allowing prospective customers to create their own tour, visiting each of the settings at their leisure & as often as they like from the safety of their home.

Bauer Media can help your Business Bounce Back

Get in touch today

Source: COVID-19: The wedding industry is in peril. Now, businesses want the government to vow that they'll help | Business News | Sky News

Home is where the Hot Tub is!

Lockdown is lifting but holidays are still off limits.
That’s where your business can help our listeners to… “Holiday @ Home”

In fact, 56% of Bauer listeners say they will be going out less in 2021, irrespective of lockdown and restrictions.

Can’t get to Rome? Prosecco on a new patio.
Hawaii dreams dashed. Hi to a new Hot Tub.
Can’t book a flight? There’s more leg room with a new sofa.

Bauer Media Bounce Back with Bauer

If your business can help our listeners holiday at home, then...

Get in touch today

Source: Bauer Media Covid-19 Report 2021 #1

It’s good news for Brollies & Wellies 

The UK holiday market is predicted to be worth a staggering £8.2bn post COVID

And with 29% of our audience saying they prefer to take holidays in their own country rather than abroad, now is a great time to use our expertise to promote your staycation business

Turn our listeners into your next guests

Let us show you how

Get in touch today

Source: Staycation Statistics by Citysuites & TGI Radio+ Q3 2020. Hits Radio Brand, listened in last month.

"I need a hero"

Our audience are 60% more likely than the general population to work in health, care, social or welfare sectors.

With increased pressure and demand on our health, care and welfare sectors – we know finding candidates in these areas will be crucial in 2021.

And with more people working from home over the course of the past year, lots more have had the time to take stock of the direction their lives are heading, and many will be looking to update and upgrade their career.

So, if you’re recruiting in the health or care sectors, now is a great time to use our expertise to promote your recruitment campaigns to the right people, with the right message.

Let us show you how.

Get in touch today

Source: Bauer Insiders COVID19 #8 & TGI Radio+ Q3 2020. Hits Radio Brand, listened in last month.

Inverness – Radio Advertising

Radio advertising is efficient

For every £1 spent on radio advertising you get twice as much audience as any other advertising medium.

Radio advertising is trusted

87% of people say that they trust radio making it the uk’s most trusted medium

Radio advertising is always on

Radio has the lowest level of ad avoidance of all media; 16% avoid radio ads v 68% avoid newspaper ads

Radio advertising is relevant

Adverts on the radio talk to the right people at the right time & place with targeted messages

Radio advertising is targetted

Radio is the number 1 platform for targeting and number 1 platform for cost per thousand audience

Radio advertising drives response

Radio has always been a strong “call-to-action” medium, and this is even more true in a world where consumers access brands via the internet.

Get in touch with us today!

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