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16 April 2024

16 Stations Rebranded to Hits Radio

It’s not often that you get the best of both worlds, but this April Bauer will offer just that as we transition our brilliant local stations into the renowned Hits Radio brand. National reach with a local feel? Check. Big-name presenters alongside local talent you already know and love? Check.

In the rapidly evolving entertainment landscape, the way people tune into radio is changing and we’re evolving with it. We know that listeners love the talent and music they find on Hits Radio. They love the realness, the connection, the throwbacks and the hits. This is exactly why we’re continually investing in growing the Hits Radio Portfolio.

Being part of this incredible brand opens up a new world of opportunity for advertisers, providing access to exciting live events with huge music acts, and shows from today’s biggest presenters alongside our much-loved local hosts.

To celebrate we’ll be launching an extensive nationwide marketing campaign – you’re going to be seeing Hits Radio everywhere! Audience growth not only unlocks a larger customer base, but also fosters deeper engagement with the station (and its advertisers) thanks to that killer combination of national reach with a local community connection.

Join us on our journey and let’s grow together. We’re taking local radio to the next level, offering you the best commercial opportunities available. Deeper engagement with listeners and their communities, combined with national scale and local trust – Hits Radio offers you the best of both worlds.

  • Hallam FM becomes Hits Radio South Yorkshire
  • Metro Radio becomes Hits Radio North East
  • Radio City becomes Hits Radio Liverpool
  • Rock FM becomes Hits Radio Lancashire
  • Pulse becomes Hits Radio West Yorkshire
  • Signal becomes Hits Radio Staffordshire & Cheshire
  • TFM becomes Hits Radio Teesside
  • Viking FM becomes Hits Radio East Yorkshire & North Lincolnshire
  • Gem Radio becomes Hits Radio East Midlands
  • Pirate FM* becomes Hits Radio Cornwall *on digital only
  • Lincs FM becomes Hits Radio Lincs
  • Wave Swansea becomes Hits Radio South Wales
  • Free Radio Birmingham becomes Hits Radio Birmingham
  • Free Radio Coventry & Warwickshire becomes Hits Radio Coventry & Warwickshire
  • Free Radio Hereford & Worcester becomes Hits Radio Hereford & Worcester
  • Free Radio Black Country & Shropshire becomes Hits Radio Black Country & Shropshire

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