The National Conference Centre in Solihull is a premier Midlands venue, well-known for hosting large-scale events, conferences, and celebrations. Alongside their main offering, the centre also runs an extensive programme of Christmas Party Nights, attracting businesses, groups, and individuals looking to celebrate the festive season in style.
About the Campaign
Looking to drive awareness and boost bookings for its Christmas Party Nights, the National Conference Centre partnered with Bauer Media to trial audioXi, Bauer’s digital audio advertising platform.
The venue booked targeted to a 10-mile radius around their location, ensuring the adverts reached the right audience close to home. Running for four weeks, the campaign was designed to complement existing marketing activity, raise brand profile, and keep the venue top of mind with people planning festive nights out.
Client Testimonial
“We were thrilled with the results from our recent four-week radio campaign. During the time the adverts ran, our Christmas Party Night bookings increased by over 200%, which is a fantastic result. The adverts complemented our other marketing activity and really helped raise our profile, keeping us front of mind for people planning their party nights. The whole process was seamless – script changes were turned around quickly, the booking was simple, and we loved how the adverts sounded on air. Thank you for your support, we look forward to working with you again on future campaigns.”
— Kate Kinson, Group Head of Marketing, National Conference Centre
Success Measures
- +200% increase in Christmas Party Night bookings during the four-week campaign
- Targeted impressions delivered within a 10-mile radius
- Seamless campaign management, with quick script turnaround and easy booking process
- Strong complement to the venue’s wider marketing activity
Summary
The National Conference Centre’s first foray into digital audio advertising with audioXi delivered outstanding results. By targeting local audiences with engaging and professional creative, the campaign achieved significant growth in party night bookings and elevated the venue’s profile at a key trading period.
Looking to boost bookings and raise awareness for your venue or events? Find out how audioXi can deliver results for your business. Get in touch today.