A long-established furniture retailer, known for its quality home furnishings and excellent customer service, wanted to boost footfall and attract both new and existing customers. Their goal was to deliver measurable results while maintaining a local, trusted reputation.
About the Campaign
Working with Bauer Media, the retailer launched a digital audio campaign through audioXi. Running from 19 June – 2 July 2025, the campaign delivered 106,255 impressions, reached 22,252 unique users, and achieved an impressive 99.22% listen-through rate.
The creative focused on showcasing the retailer’s wide product range, strong value, and focus on quality – encouraging both loyal and new customers to visit.
Client Testimonial
“We were over the moon with the results and rebooked another campaign immediately. The response showed us the power of digital audio advertising in reaching the right audience at the right time.”
Success Measures
- Over £20,000 in sales from new customers during the campaign period
- 11 customers citing ‘I heard you on the radio’ it as their reason to visit store
- These 11 customers delivered over £14,000 of sales
- For every £1 spent on the campaign, the audioXi digital audio advertising campaign can be attributed directly to a £8.16 ROI
- The client immediately extended their campaign
Summary
This campaign demonstrates how digital audio advertising for retail can drive measurable sales and deliver immediate ROI. Using audioXi, the client reached new customers and strengthened relationships with existing ones, proving the value of targeted digital audio.
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