When Ceda Healthcare Private GP Clinic in Surrey needed to grow awareness of their specialist dermatology services, they turned to radio advertising, and the numbers delivered. In the six weeks following their Greatest Hits Radio campaign, dermatology consultations rose by 53% and free skin consultations climbed 27%. The result? An immediate re-booking for a further six-week run.
About the Client
Ceda Healthcare Private GP Clinic, West Byfleet, Surrey
Ceda Healthcare Private GP Clinic is a leading independent healthcare provider with 5 clinics based across Surrey, Berkshire & Hampshire. Offering a comprehensive range of Private GP, specialist, and aesthetic services including dermatology, the clinic serves patients across Surrey and the wider South East of England.
Operating in an increasingly competitive private healthcare market, the team understand that delivering exceptional care must be matched by equally effective patient acquisition. With specialist services like dermatology not always well known at a local level, building targeted awareness within their catchment area is essential to growth.
About the Campaign
Audio advertising on Greatest Hits Radio.
The campaign was delivered across the Greatest Hits Radio Surrey & East Hampshire, one of the UK’s most listened-to commercial radio brands, reaching health-conscious adults within the clinic’s primary catchment area in Surrey. Radio advertising was selected for its proven ability to build trust, drive brand recall, and reach potential patients during high-receptivity listening moments throughout the day.
The Brief
Grow dermatology awareness and convert it into bookings.
Hannah Watkiss, Head of Marketing at Ceda Healthcare Private GP Clinic, wanted to raise awareness of their dermatology services and convert that awareness into real appointments, focusing on both paid dermatology consultations and free skin consultations that serve as a low-barrier entry point into the patient journey.
The campaign launched during the Christmas period, a time when people are typically busy or away. This made it a genuine test of Ceda Healthcare Private GP Clinic’s radio advertising to generate pipeline demand, even under challenging seasonal and operational conditions.
The Message
Clear, reassuring, and built for conversion.
The campaign creative was warm, credible, and action-oriented positioning Ceda Healthcare Private GP Clinic as a trusted local specialist in dermatology and skin health.
The messaging was crafted to resonate with adults considering private healthcare for the first time, reassuring them that specialist dermatology care was accessible, local, and straightforward to book.
The Solution
Greatest Hits Radio Advertising designed and delivered a radio advertising campaign, using intelligent dayparting to reach the right listeners at the most receptive moments. The campaign combined Greatest Hits Radio’s broad local reach in Surrey & East Hampshire with a clear, conversion-focused call to action, driving listeners directly to book a free skin consultation as the first step in their patient journey.
The campaign approach prioritised measurability from the outset, making it straightforward for Ceda Healthcare Private GP Clinic to track uplift in bookings against their pre-campaign baseline, providing clear evidence of return on investment.
Success Measures
- Real, trackable uplift in bookings
- Dermatology consultations rose in the six weeks post-campaign, compared to the six weeks pre-campaign, a 53% uplift
- Free skin consultations increased in the same period, a 27% uplift
- During the campaign period itself (Christmas, limited dermatologist availability), 82 free skin consultations were completed, demonstrating sustained demand generation even in adverse conditions
- Ceda Healthcare Private GP Clinic requested a further six-week campaign, the strongest possible signal of return on investment
Summary
Radio advertising delivers for private healthcare.
Ceda Healthcare Private GP Clinic’s experience demonstrates that radio advertising can deliver measurable, trackable results, even when external conditions are far from ideal. The combination of Greatest Hits Radio’s trusted local reach, a compelling patient-focused message, and a clear conversion pathway drove significant uplift in both awareness and booked appointments.
For private healthcare providers looking to grow patient volumes, launch new services, or promote specialist care to a local audience, radio advertising offers something digital channels rarely can: genuine reach, emotional resonance, and the kind of brand trust that moves people to act.
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