About the Client
Buckinghamshire Lottery is a local fundraising initiative run by Buckinghamshire Council. It provides residents with an opportunity to support local good causes while also giving them a chance to win cash prizes, including a £25,000 jackpot. With 60p from every £1 ticket going directly to charities and community organisations, the lottery has raised significant funds for projects across the county.
About the Campaign
Buckinghamshire Council wanted to drive ticket sales and sign-ups for Buckinghamshire Lottery while tracking exact conversions from their advertising efforts. To achieve this, they invested £1,000 in a ShakeMe Digital Audio campaign, targeting mobile listeners with a compelling call to action.
ShakeMe is an interactive ad format that allows listeners to shake their phones in response to an audio advert, automatically taking them to a designated website or app without needing to unlock their device. This campaign was designed to engage users at the moment of inspiration, making it easier for them to act instantly.
Campaign Highlights
- Platform: Digital Audio (mobile-only)
- Format: ShakeMe interactive ad
- Call to Action: “Shake your phone now to play Buckinghamshire Lottery”
- Objective: Increase lottery ticket sales, drive new player sign-ups, and recruit more good causes to the platform
Client Testimonial
“Our campaign has drawn to a close now, and we’ve seen some great results! The ShakeMe format was incredibly effective, making it easy for listeners to take action immediately. We were thrilled with the level of engagement and the impact on our lottery.”
— Buckinghamshire Council
Success Measures
The campaign achieved strong results within the campaign period, demonstrating the effectiveness of ShakeMe’s interactive capabilities:
- 200+ increase in ticket sales
- 100+ new player sign-ups
- 15 new good causes registered to the lottery
These results highlight how a well-targeted digital audio campaign with an engaging call to action can deliver strong conversions, even with a modest budget.
Summary
Buckinghamshire Council’s investment in ShakeMe Digital Audio proved to be a highly effective strategy for boosting lottery engagement. By enabling seamless interaction through ShakeMe’s motion-activated technology, the campaign successfully drove ticket purchases, player registrations, and charity sign-ups. This case study demonstrates how interactive audio advertising can deliver measurable results and high conversion rates, making it a powerful tool for local fundraising initiatives.