Phyllis Tuckwell provides expert palliative and end of life care, support and understanding to patients and their families across their community, wherever they need it most.
The Brief
As a charitable organisation operating on a limited budget, Phyllis Tuckwell needed a cost-effective way to raise awareness of their hospice care services across their local community. Reaching the right people, at the right time, with a message that genuinely resonated was key. Radio and audio advertising were the solution.
The Execution
Phyllis Tuckwell partnered with Bauer Media to run a campaign across Greatest Hits Radio Surrey & East Hampshire, combining on-air advertising with audioXi digital audio.
Creative was produced to bring their story to life, with patients and families involved in the process. Bespoke music was created exclusively for the campaign, helping the ads cut through, connect emotionally, and become instantly recognisable to the communities they serve.
Listen to the audio examples:
The Results
The campaign delivered outstanding results across both strands:
- On-air: 3,207 target impacts delivered against a target of 3,324, achieving a 96% delivery rate on Greatest Hits Radio Surrey & East Hampshire.
- audioXi Digital Audio: 585,981 impressions delivered, reaching 34,554 unique users, with a remarkable 99.44% listen-through rate.
And the numbers only tell part of the story. Having worked with Bauer Media for over 10 years, the impact of radio and audio advertising in raising awareness of Phyllis Tuckwell’s services is undeniable.
“We have worked with Bauer for over 10 years and have always found the team really helpful and responsive. They have taken a real interest in who we are as an organisation and what matters to us and our patients and families. Over the years we have often received very positive feedback from people who have heard our adverts on their radio, as well as from the patients and families who have participated in the creation of them.” Becky Born, Marketing Lead, Phyllis Tuckwell
Summary
Phyllis Tuckwell’s long-standing partnership with Bauer Media is a brilliant example of how radio advertising, done well, can make a real difference for charitable organisations. With authentic creative, smart targeting, and a trusted local station, they have consistently reached the people who matter most, year after year.
Ready to make your brand heard?
Get in touch with the Hits Radio Advertising team today to find out how we can build a campaign that works for your organisation, whatever your budget.