Logistics Skills & Consultancy Ltd is a specialist training provider offering fully funded Skills Bootcamps for HGV drivers. With an urgent need to recruit learners across North and South Tyneside, the business sought a marketing channel that would deliver high-quality, local leads at speed.
About the Campaign
The brief was clear: generate qualified leads quickly for their HGV Skills Bootcamps using targeted radio advertising via the power of digital audio. Bauer Media’s campaign team worked closely with Logistics Skills & Consultancy Ltd to design a plan that would maximise reach and impact within key postcodes.
A creative strategy was developed to ensure the message was clear and compelling. The campaign aired on national brands with strong local appeal, including Hits Radio, Absolute Radio, and Kiss. While ensuring postcode-level targeting in North and South Tyneside. This targeted radio advertising approach ensured that the message reached those most likely to convert.
Listen to their advert….
Client Testimonial
“We turned to digital audio to raise brand awareness and generate leads for our fully funded Skills Bootcamps in HGV driving. The aim was to recruit learners across North and South Tyneside and the results exceeded all expectations. From day one, we received instant enquiries. By the end of the campaign, we had the qualified leads needed, and even started a waiting list for our next Skills Bootcamp. With an uplift in web traffic, we have also had local businesses reaching out to explore partnership opportunities.
The process was incredibly smooth with Mark Patterson from Bauer Media guiding us through everything. From refining our creative message and selecting the right call to action, to ensuring our ads were placed with the best-fit national brands like Hits Radio, Absolute, and Kiss in the most effective postcodes.
It was genuinely exciting to hear our business on the radio, sounding bigger and more established thanks to the power of professional audio and brand alignment. The campaign was time-sensitive, and radio delivered exactly when we needed it to. We’re still receiving leads daily, even after the ads stopped airing.
We will definitely be using targeted radio again.”
Success Measures
- Instant uplift in qualified leads from day one of the campaign
- Waiting list established for the next Skills Bootcamp
- Significant increase in local website traffic
- Enquiries from local businesses seeking partnerships
- Ongoing daily lead flow even after the ads stopped airing
This success demonstrates how targeted digital audio can deliver highly effective, time-sensitive recruitment outcomes.
Summary
Logistics Skills & Consultancy Ltd needed a rapid, effective solution to fill places on their HGV Skills Bootcamps. By harnessing the power of digital audio radio advertising, they reached learners across North and South Tyneside with precision, generating qualified leads immediately and building brand credibility. With professional creative support and strategic placement, the campaign not only delivered against immediate recruitment goals but also laid the foundation for future growth through partnerships and a strong local reputation.
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