Livv Housing Group is a social housing provider based in the North West, delivering much more than homes. Their mission is to create positive impact, supporting tenants to thrive financially, socially, and emotionally while building strong, resilient communities.
About the Campaign
Mission Christmas, delivered by Bauer Media’s charity Cash for Kids, is the UK’s largest Christmas toy appeal. Every year, thousands of children wake up on Christmas morning without a present to open. Mission Christmas changes that, ensuring children living in poverty receive a gift, bringing them the joy every child deserves.
For Livv Housing Group, this initiative was a perfect match for their own values. By partnering with Cash for Kids, Livv can:
- Ring-fence donations to benefit families within their own Knowsley communities.
- Directly support families in need during the most financially pressured time of the year.
- Engage staff and tenants in meaningful volunteering and fundraising activities.
How Livv Makes it Work
Livv Housing Group has supported Cash for Kids for over five years, consistently delivering for Mission Christmas and other campaigns like Cash for Kids Day.
Their approach includes:
- Fundraising through staff challenges – including fire walking, abseiling, and community events.
- Volunteering at Cash for Kids warehouses – staff help sort, wrap and distribute toys.
- Driving vans and delivering gifts – ensuring presents get directly into the hands of children who need them most.
The ability to ring-fence funds specifically for Knowsley means every penny raised by Livv has a tangible local impact, ensuring support reaches the children and families in their own communities.
Client Testimonial
“We’ve partnered with Cash for Kids for around five years now, and it’s a natural fit for us because their objectives align perfectly with our mission as a social housing provider – creating positive impact and supporting families and communities to thrive.
One of the most important aspects of this partnership is being able to ring-fence the money raised specifically for our Knowsley communities. This means we can directly target support to families and children who need it most, delivering real, tangible impact locally.
The level of staff engagement is incredible. Our colleagues want to make a difference, and this partnership gives them hands-on opportunities to do so – whether that’s volunteering in warehouses, fundraising through challenges or delivering donations.
For us, it’s a no-brainer. The alignment with our values, the direct local impact and the boost to staff morale make this partnership invaluable.”
Sharlene McAteer, Director of Marketing Communications, Livv Housing Group
Success Measures
- 5 Years of Partnership with Cash for Kids
- 100% of funds raised ring-fenced to support Knowsley families
- Dozens of staff volunteers each year
- Multiple fundraising activities including sponsored challenges and warehouse volunteering
- Stronger staff morale and community pride
The partnership between Livv Housing Group, Bauer Media and Cash for Kids demonstrates how housing associations can deliver meaningful community impact beyond housing provision. Mission Christmas allows Livv to directly support the families who need it most, while engaging staff in hands-on volunteering and fundraising that boosts morale and strengthens community ties.
Want to deliver the same kind of impact?
Partner with Cash for Kids Mission Christmas to bring joy to children in your community and show tenants they are supported in every way.