South Cliff Holiday Park offers a welcoming and family-friendly destination on the Yorkshire coast. Known for its mix of static caravans, pods and shepherds huts, touring pitches, Holiday Homes and lodges, it caters to couples, families, and groups looking for a seaside escape.
About the Campaign
The creative brief began as a simple introduction to South Cliff Holiday Park’s advertising needs. However, this initial meeting inspired the creative team at Bauer Media to go further. Understanding the diverse range of visitors who choose South Cliff Holiday Park, the team set out to create something heartfelt and memorable: a bespoke song celebrating the many different types of guests.
The concept was to feature eight families, each named in the catchy tune, showcasing the variety of visitors who enjoy the park. Over two filming days, the crew brought this idea to life, capturing a genuine “love song” to both the park and its surrounding area.
The team came together to create something truly unique. The result is a beautifully shot video, creative audio advert and an online promotion that blends professional and real guest participation, full of authentic emotion and local pride. This approach demonstrated how creative Holiday Park Advertising can connect deeply with audiences.
Client Testimonial
“Everyone on this project has been driven by pure heart and I think this shows in the final creative. The team went above and beyond to overcome many obstacles along the way and I believe the final advert’s exceptionally high standard of execution and heart is testament to this team effort.”
Success Measures
- Delivered a fully produced video featuring real-life families representing different customer groups
- Created a bespoke original song, setting the advert apart from standard holiday park campaigns
- Overcame multiple production challenges to deliver an exceptional quality video on time
- Increased emotional connection with the audience by highlighting real families and authentic local pride
- Curated a visual love letter to the park, town and surrounding area to inspire many more new people to visit
- Built an engaging online & social campaign to get South Cliff Holiday Park’s new video & bespoke original song seen and heard by a relevant and engaged audience
Summary
What started as a standard introduction evolved into a creative advertising project that captured the true spirit of South Cliff Holiday Park. The final video stands as a heartfelt celebration of the park’s guests and its surrounding community, showcasing what makes it a beloved seaside destination. This project illustrates the power of Holiday Park Advertising to combine emotion, storytelling, and local pride.
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