Outdoor Makeover Group transforms gardens, driveways, and outdoor spaces into stunning, functional environments. From premium landscaping to driveways built to last, their craftsmanship and attention to detail have earned them a reputation as a trusted, high-quality brand.
About the Campaign
Outdoor Makeover Group has partnered with Bauer Media since 2023, running a variety of campaigns to keep their brand front-of-mind with potential customers. Their activity has included:
- audioXi targeted digital audio advertising for specialist divisions such as Decking and Spray Kitchens
- Sponsorship of Greatest Hits Radio Breakfast – aligning the brand locally with a trusted voice in the mornings
- Traditional airtime campaigns to build brand awareness across their service areas
This multi-pronged approach ensures Outdoor Makeover Group’s message reaches customers at key moments – whether they are listening on their commute, streaming on-demand, or tuning in at home.
Their pride in their marketing is clear — they even showcase “As Heard on Greatest Hits Radio” prominently on their website.
Client Testimonial
“We’ve worked with other radio stations in the past, but it always felt like a one-size-fits-all approach that didn’t truly address our needs. Working with Melanie Winn at Bauer Media has been a completely different experience. From the start, Mel took the time to really listen to what we needed and tailored her advice to suit our business goals. Her sound guidance and ongoing support have been invaluable, and we’ve seen consistent growth month after month as a result. Mel’s dedication and expertise have made all the difference, and we couldn’t be happier with the partnership. Thank you, Mel, for helping us achieve such fantastic results!”
Success Measures
- Consistent investment in Bauer Media campaigns since 2023
- Use of audioXi to target specialist audiences with precision
- Increased local brand recognition, with customers regularly referencing hearing the ads on GHR
- Strong ROI across multiple product lines thanks to varied campaign formats
By combining the precision of audioXi with the reach and credibility of Greatest Hits Radio Breakfast Sponsorship and targeted airtime, Outdoor Makeover Group has built a consistent and effective advertising presence. Their pride in being “As Heard on GHR” and willingness to diversify campaign types have fuelled more than two years of ongoing marketing success with Bauer Media.
Find out how your business can pair the precision of audioXi with the reach of Greatest Hits Radio to build lasting results.