Jump Warriors ran a six-week Planet Offers campaign, using radio advertising in Lincolnshire with Hits Radio. And sold out their entire voucher allocation. Here’s how targeted local radio advertising turned a trampoline park into the talk of Skegness.
About the Client
Jump Warriors is an indoor trampoline and adventure park based at Anchor Lane, Ingoldmells, Skegness, Lincolnshire. The venue offers high-energy family experiences, including open jump sessions and a café, serving families across the Lincolnshire coast and wider East Midlands region.
Operating in the leisure and entertainment sector, Jump Warriors competes for discretionary family spending in a market where visibility is everything. With a strong product but a localised catchment area, the business needed a way to reach families at scale; quickly, affordably, and with genuine impact.
About the Campaign
The campaign ran from 19 January to 1 March 2026, spanning six weeks on Hits Radio and Greatest Hits Radio in Lincolnshire. The creative centred on a compelling discount offer via our Planet Offers platform, offering a four-person family pass at 50% off the standard retail price, redeemable online at jumpwarriors.co.uk.
195 individual 30-second radio spots were broadcast across the campaign period, delivering consistent frequency and reach to Lincolnshire’s family audience.
The Brief
Objectives:
- Drive footfall to the Jump Warriors venue in Ingoldmells
- Sell family pass vouchers at a compelling price point
- Increase café revenue through higher visitor volumes
- Build local brand awareness for Jump Warriors across Lincolnshire
Challenges:
- January is a quieter month for leisure venues and footfall naturally dips
- The venue is based in a seasonal coastal resort, meaning off-peak audience engagement was critical
- Jump Warriors needed a channel that could deliver frequency, local relevance, and immediate response
The Message
The campaign led with value and family fun, two things that resonate deeply with Lincolnshire’s audience of parents and guardians during the winter months. The offer was simple and irresistible: a four-person family pass for just £21 (down from the standard £42), redeemable online.
The radio advertising campaigns reached families during school runs, weekend drives, and leisure time. Exactly the moments when decisions about days out are made. The tone was warm, energetic, and action-driven, matching the physical excitement of what Jump Warriors offers.
The Solution
The Planet Offers solution, combined with radio advertising in Lincolnshire delivered a structured, high-frequency radio advertising campaign built around a time-limited voucher mechanic. Key elements included:
- 195 x 30-second spot ads broadcast over six weeks in Lincolnshire, ensuring repeated exposure to the local audience
- Digital marketing via the engaged Planet Offers customer email database, and on the Planet Offers Facebook account
- A contra-based voucher mechanic. Jump Warriors supplied family pass vouchers at 50% retail value, with Hits Radio Lincolnshire providing airtime in return, creating a low-risk, performance-aligned model
- Online voucher purchase via planetoffers.co.uk
- Redemption via jumpwarriors.co.uk making it straightforward and allowing the client data capture opportunities
- Time-bound offer. Vouchers valid until 31 March 2026, creating urgency and encouraging rapid uptake
The campaign was designed to convert listeners into bookers quickly, with a clear call to action and a price point that removed barriers to purchase.
Success Measures
- Family pass vouchers sold out, the full initial allocation was redeemed
- Additional vouchers requested, due to demand
- Significant uplift in footfall. General Manager Helen May confirmed a “great increase in people coming through the door”
- Café revenue increased, Helen reported a “huge improvement in café sales” directly linked to the uplift in visitor numbers
- Organic word-of-mouth generated. The radio broadcast was heard and discussed socially, with Helen noting that “friends and people around me” were talking about the campaign
- Campaign fully delivered within budget. The contra structure meant Jump Warriors achieved all of the above with zero upfront media spend
Summary
In just six weeks, radio advertising in Lincolnshire did what it does best: it put Jump Warriors directly into the ears, minds, and plans of local families at scale, with frequency, and with results you can measure.
From a standing start in January, one of the leisure industry’s slowest months, Jump Warriors sold out all family passes, saw footfall surge, boosted café takings, and generated genuine local buzz all without a traditional media budget.
Ready to see what radio advertising and Planet Offers could do for your business? Complete our short enquiry form and we’ll call you back.