Skip to Content

Latest Articles

Should Your Brand Advertise During Pride Month? What UK Businesses Need to Know in 2026
3 June 2026

Should Your Brand Advertise During Pride Month? What UK Businesses Need to Know in 2026

Pride Month (1 June to 30 June 2026) is one of the most commercially significant windows in the UK calendar.…

Read More
First Time Advertising on Local Radio? Here's Everything You Need to Know.
27 May 2026

First Time Advertising on Local Radio? Here’s Everything You Need to Know.

Your essential guide to getting started with local radio advertising. What is local radio advertising? Local radio advertising lets you…

Read More
How to Drive More Traffic to Your Website Using Radio Advertising
27 May 2026

How to Drive More Traffic to Your Website Using Radio Advertising

Most UK businesses treat radio advertising and digital marketing as two separate budgets, two separate plans, and two separate conversations.…

Read More
Summer of Sport: Tennis Fans
27 May 2026

Summer of Sport 2026: Why Radio is the Place to Be Heard This Summer

Summer 2026 is shaping up to be one of the biggest sporting calendars in years. The FIFA World Cup. The…

Read More
27 May 2026

No Cost Local Radio Advertising This Summer With Planet Offers

Looking for no cost local radio advertising for your business this summer? Planet Offers gives you exactly that. Instead of…

Read More
14 May 2026

What the Latest Radio Listening Figures Mean for Advertisers

87% of the UK listened to radio last week. Here is why that matters for your marketing budget. The Q1…

Read More
Why Audio Advertising Is a Winning Play for Rugby Brands
6 May 2026

Why Audio Advertising Is a Winning Play for Rugby Brands

  Rugby is booming. With the Men’s and Women’s Rugby League World Cup 2026 on the horizon, brands targeting rugby…

Read More
Foster Care Fortnight 2026: Why Audio Advertising Should Be Part of Your Campaign
1 April 2026

Foster Care Fortnight 2026: Why Audio Advertising Should Be Part of Your Campaign

Foster Care Fortnight 2026 takes place in May. To make the most of it, campaign planning should begin now.

Read More
Rayo launches on Android Automotive: what it means for UK advertisers using audioXi
31 March 2026

Rayo launches on Android Automotive: what it means for UK advertisers using audioXi

Expanding radio reach into the connected car We’re making Bauer Media’s radio stations even easier to access. With the launch…

Read More
Holiday Park Advertising with a Personal Touch (and a Catchy Tune)
20 March 2026

Why UK Holiday Parks, Hotels, and Resorts Are Turning to Audio Advertising

Something is shifting in how British people think about their holidays. Fewer are reaching for the passport. More are looking…

Read More
World Radio Day
13 February 2026

Happy World Radio Day 2026

Every year on 13 February, the world celebrates World Radio Day, a global recognition of radio’s enduring role in informing,…

Read More
Ken Bruce in the Greatest Hits Radio studio, promoting local radio advertising
5 February 2026

Local Radio Advertising: What the Latest Listening Figures Mean

Local radio advertising helps small businesses reach engaged audiences at scale. Discover what the latest listening figures mean for your business.

Read More
Smart Speaker on counter top - the perfect platform for advertising for local businesses
28 January 2026

Audio Advertising for Local Businesses: Why It Still Works (and Why It’s Built for Every Budget)

Audio advertising for local businesses isn’t just resilient – it’s affordable, flexible and built for every budget. From start-ups to established brands, discover why audio remains one of the most effective ways to reach local customers.

Read More
Apprenticeship Week Advertising: How to Reach Learners, Parents and Employers at Scale
23 January 2026

Apprenticeship Week Advertising: How to Reach Learners and Parents at Scale

Apprenticeship Week advertising packages with Bauer Media start from £650 for a one-week campaign.

Read More
Audio isn’t just “back” – it’s better aligned to small business needs than ever before
20 January 2026

Audio isn’t just “back” – it’s better aligned to small business needs than ever before

Audio advertising, across radio and digital audio, is firmly back in the spotlight. And crucially, it’s now better aligned to small business needs than ever before.

Read More
Nick Bright in the Kiss Radio studio
20 January 2026

Nick Bright joins KISS – and why it matters for local audio advertisers

Nick Bright’s arrival strengthens the afternoon schedule on KISS, making it an even more valuable space for local advertisers that want to be remembered, not skipped.

Read More
What are Pixel Conversions and What Do They Mean for Advertisers?
12 January 2026

What are Pixel Conversions and What Do They Mean for Advertisers?

Pixel conversions help advertisers understand what happens after someone hears an audio advert. Rather than relying on assumptions or awareness…

Read More
Programmatic Audio Advertising in the UK: Your Questions Answered
5 January 2026

Programmatic Audio Advertising in the UK: Your Questions Answered

If you’re searching for programmatic audio advertising, chances are you’re looking for a smarter, more targeted way to reach listeners,…

Read More
Audio Advertising in 2025: ROI, Growth & Why Brands Chose Audio
30 December 2025

Audio Advertising in 2025: ROI, Growth & Why Brands Chose Audio

Audio advertising delivered record listening, stronger ROI and smarter targeting in 2025. Discover why brands invested in radio, digital audio and podcasts – and how Bauer Media helps advertisers grow.

Read More
Podcast Advertising for Agencies
29 December 2025

Podcast Advertising for Agencies: A Practical Guide

Discover how podcast advertising helps agencies reach engaged audiences through trusted, brand-safe podcasts. Plan, target and measure podcast advertising alongside radio and digital audio with Bauer Media.

Read More
Discover what the new KISS Breakfast Show means for local advertisers
16 December 2025

What the New KISS Breakfast Show Means for Local Audio Advertisers

For local advertisers working with Bauer Media, this isn’t just a presenter change, it’s a timely opportunity to tap into…

Read More
10 December 2025

Merry Christmas from everyone at Bauer Media!

This year, you helped make those moments happen, through every campaign, every listener, and every shared story. From festive messages…

Read More
13 November 2025

Why Now is the Time to Advertise: New Year Recruitment & Audio Advertising

As the year draws to a close, many businesses start preparing for January’s recruitment push. It’s a familiar cycle: fresh…

Read More
Lady with purple glasses Christmas shopping, stood in front of festive fairy lights
13 November 2025

Get 10% More Reach on Your Digital Audio Campaign and Make Your Message Heard This Christmas

Book your Digital Audio Campaign with Bauer Media’s audioXi in November or December and get 10% more impressions free. Campaigns can run into 2026.

Read More
Hire Smarter: How Bauer Media’s Audio Advertising Helps You Find the Best Candidates Faster!
12 November 2025

Hire Smarter: How Bauer Media’s Audio Advertising Helps You Find the Best Candidates Faster!

In today’s competitive job market, reaching the right candidates requires strategic advertising choices. Bauer Media’s audio and digital audio platforms…

Read More
10 November 2025

Why Now is the Time to Be Heard: Reaching Summer Holiday Planners with Radio Advertising

As the days grow shorter and the temperature drops, millions of people across the UK are already dreaming of their next…

Read More
Get 10% More Reach on Your Digital Audio Campaign
3 November 2025

Get 10% More Reach on Your Digital Audio Campaign This Festive Season

Book a Digital Audio Campaign before Christmas 2025 and receive 10% more impressions. Completely free. This November and December 2025,…

Read More