First Time Advertising on Local Radio? Here’s Everything You Need to Know.
Your essential guide to getting started with local radio advertising.
What is local radio advertising?
Local radio advertising lets you put your brand’s message in front of thousands of people in your area. Your advert plays on local radio stations during regular programming, reaching listeners at home, in the car and at work.
Why should my business advertise on local radio?
Radio listeners are loyal. They tune in to the same stations day after day, which means your message gets heard repeatedly by the same audience. That kind of frequency builds brand recognition fast.
Local radio also gives you precise geographic targeting. You choose the area, and your advert plays to people who actually live and spend money there.
How much does local radio advertising cost?
Costs vary depending on a number of elements. But budgets can be as little as £1,000 to get your started.
Radio advertising is widely regarded as one of the most cost-effective forms of advertising available to UK businesses. You can reach thousands of local listeners for a fraction of what TV advertising costs.
The best way to get accurate pricing is to request a quote. Our team will put together options based on your budget and goals.
Do I need to create my own advert?
No. The team at Hits Radio Advertising can help you produce your radio advert from scratch. You do not need a script, a voiceover or a production team in place before you enquire.
How long does it take to go live?
Campaigns can be set up quickly. Once your advert is produced and your schedule is confirmed, you could be on air within days.
Can I target a specific city or region?
Yes. Local radio advertising is built for geographic targeting. Whether you want to reach customers in one town or across a wider region, your campaign can be planned to match your coverage area. We can even target via exact postcodes when using audioXi, Bauer Media’s digital audio product.
I’ve never advertised on radio before. Is it complicated?
Not at all. Most businesses that advertise with us are doing it for the first time. Our team will walk you through every step, from choosing the right stations to signing off your final advert.
How do I get started?
Get in touch with the Hits Radio Advertising team. Tell us a bit about your business, your target area and your budget, and we will come back to you with options.