Apprenticeship Week advertising gives colleges, training providers and employers a powerful opportunity to raise awareness, change perceptions and drive real enquiries during one of the most important moments in the education calendar.

National Apprenticeship Week (9–15 February 2026) is when students, parents and employers are actively searching for information, guidance and opportunities. The question isn’t whether to be visible. It’s how to be found, remembered and trusted.

This guide answers the most common questions educational institutions and employers ask about Apprenticeship Week advertising, and explains how audio advertising with Bauer Media helps you cut through.

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How Can You Maximise Your Reach This Apprenticeship Week?

This Apprenticeship Week, Bauer Media has created tailored advertising packages to help you promote your apprenticeship offering at the moment interest is at its highest.

Our packages are designed to:

• Raise awareness of apprenticeships as a credible alternative to university
• Drive enquiries from learners, parents and career-changers
• Encourage employers to engage with apprenticeship providers
• Reinforce trust, credibility and local presence within your community

Audio advertising is particularly effective during Apprenticeship Week because it reaches people while they’re living their daily lives; commuting, working, studying and planning their next steps. Making your message more relevant, memorable and trusted.

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Why is radio effective for Apprenticeship Week?

Radio remains one of the most trusted and effective channels for education and recruitment messaging.

Here’s why audio advertising works so well for Apprenticeship Week advertising:

• Radio reaches 89% of the UK population every week
• Listeners are 52% more likely to search online after hearing a radio ad
• Radio delivers an average 8x return on investment
• Trusted presenters and stations enhance credibility and message retention
• Radio’s “companion effect” makes messages more memorable and persuasive

For apprenticeships, where reassurance, legitimacy and clarity matter, that trust is critical.

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How Much Does Apprenticeship Week Advertising Cost?

Apprenticeship Week advertising packages with Bauer Media start from £650 for a one-week campaign.

This gives you the opportunity to be heard during National Apprenticeship Week, when learners, parents and employers are actively looking for information and opportunities. Packages can be tailored based on your audience, location and objectives, ensuring your budget works hard to deliver awareness and enquiries where they matter most.

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Who should advertise during Apprenticeship Week?

Apprenticeship Week isn’t just for colleges.

It’s ideal for:

Educational Institutions

• FE colleges
• Sixth forms
• Independent training providers
• Universities offering degree apprenticeships

Employers

• SMEs looking to grow local talent
• Large employers with ongoing recruitment needs
• Public sector organisations
• Businesses struggling to recruit skilled staff

Whether your goal is learner recruitment, employer engagement, or both, Apprenticeship Week provides a shared national moment to plug into.

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What Apprenticeship Week audio advertising packages are available?

We offer packages designed to maximise impact in a short window.

Apprenticeship Week Partnership Credits (Learner Focus)

Running throughout National Apprenticeship Week, these credits position your organisation as a trusted guide:

“Find out more about apprenticeships this National Apprenticeship Week… with [College Name].”

They run across the day, directing students and parents to your website while retaining the familiar sound of the station.

Here’s some audio examples from previous campaigns…

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Apprenticeship Week “We Love” Partnerships

Our “We Love” format adds recommendation power from the station itself:

“[STATION] loves getting set for the future with the fantastic apprenticeships on offer at [College Name].”

This format works especially well for:

• Building trust
• Standing out in busy weeks
• Humanising your message

Have a listen to some examples…

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Apprenticeship Week Advertising for Employers

Employer-focused messaging speaks directly to workforce growth and productivity:

“Grow your business this National Apprenticeship Week with [College Name]. Discover skilled local talent and future-proof your workforce.”

These campaigns help employers understand:

• The business benefits of apprenticeships
• How easy it is to get involved
• The local support available

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How does Apprenticeship Week advertising drive enquiries?

Radio works because it prompts action.

Listeners hear your message repeatedly during the week they’re already thinking about apprenticeships. Then search, click and enquire.

Campaigns typically drive:

• Website visits
• Course page views
• Employer enquiry forms
• Open day sign-ups
• Direct calls and emails

Radio doesn’t replace digital… it supercharges it.

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How do I book my Apprenticeship Week advertising package?

Apprenticeship Week advertising packages are limited and booked in advance.

If you’re an educational institution or employer looking to:

• Increase awareness
• Drive apprenticeship enquiries
• Be visible when it matters most

Now is the time to plan.

Talk to our team about Apprenticeship Week advertising packages today

Contact Us Today

We’ll tailor a campaign to your audience, location and goals.