Greatest Hits Radio has confirmed one of its biggest signings yet. From 7th September, award-winning broadcaster Zoe Ball joins the station to launch a brand-new afternoon show, sitting between Ken Bruce and Simon Mayo in a daytime line-up that few networks can match. This is a genuine moment for local radio advertising.

Why It Matters For Your Business

A familiar voice with a loyal following.

Zoe built her audience over decades at the BBC, and that loyalty travels with her. Her arrival brings fresh energy to Greatest Hits Radio and widens the station’s appeal to a younger profile, while keeping the warmth listeners already trust.

For local businesses, this means a growing, highly engaged audience tuning in every afternoon, right across your region.

Meet Gen Xtra: An Audience Worth Reaching

Greatest Hits Radio’s core listeners fall into a group the industry calls Gen Xtra, broadly those aged 45 and over. They are not a niche. They are Britain’s economic powerhouse.

• They make up over a third of the UK population
• They hold 35% more disposable income than other age groups
• The majority own their own home and their own car
• They are key decision-makers at work and trusted advisors at home

Reach this audience and you reach far beyond them too. Many Gen Xtra listeners are parents, carers, and the people their friends and family turn to for advice before they buy.

Why This Is A Local Radio Advertising Opportunity

Zoe’s signing is a major moment for Greatest Hits Radio nationally. That national buzz is good news locally too. It puts your region’s Greatest Hits Radio station in the spotlight at exactly the moment listeners are paying closer attention.

Advertising with us means you get the best of both worlds. You can run a campaign that reaches your local customers directly, while your brand sits alongside national-quality production and a presenter with genuine star power.

What This Means For Your Business

Whether you run a local retail business, an estate agency, a recruitment firm or a home improvement business, this is a strong moment to put your brand in front of an affluent, attentive local audience.

• Reach customers during the moments they look forward to in their day
• Target your specific city or region rather than paying for national waste
• Benefit from radio’s lower cost per thousand impressions compared with other media
• Build trust by association with a presenter your customers already love
• Get started quickly, with no need for a big production budget

Start Your Campaign Today

Want to see how advertising around Zoe Ball in the Afternoon could work for your business locally?

Get a quick local radio advertising quote or speak with our team about campaign options on the Greatest Hits Radio Network and audioXi.