Rayo launches on Android Automotive: what it means for UK advertisers using audioXi
Expanding radio reach into the connected car
We’re making Bauer Media’s radio stations even easier to access. With the launch of Rayo on Android Automotive in the UK, our stations are now available natively within selected BMW and MINI dashboards, no smartphone required.
For listeners, this means seamless access to live radio directly through their car’s built-in system. For advertisers, it represents something even more powerful: greater reach, deeper engagement, and new opportunities to connect with audiences in high-attention environments.
Why this matters for B2B advertisers in the UK
1. Reach audiences where attention is highest
In-car listening has always been a core strength of radio. Now, with Android Automotive, that experience is frictionless and fully integrated, making it easier than ever for audiences to stay tuned in.
For brands, this means:
- Access to valuable, attentive audiences during daily routines
- Increased listening time in a low-distraction environment
- Stronger impact compared to visual-heavy digital channels
2. Future-proof your media strategy
Connected vehicles are growing rapidly across the UK. By integrating directly into these systems, Rayo ensures radio remains:
- Easy to access
- Prominent in-car
- Competitive with streaming platforms
Advertising through audioXi puts your brand at the forefront of this shift, not reacting to change, but leading it.
3. Scale + targeting through audioXi
Through audioXi, advertisers can combine the trusted reach of broadcast radio with the precision of digital audio.
Benefits include:
- Advanced audience targeting across Bauer’s digital audio inventory
- Cross-platform campaigns spanning mobile, smart speakers, and now connected cars
- Measurable outcomes with enhanced reporting and attribution
This new in-car integration expands available inventory and extends campaign reach into previously underutilised listening moments.
4. Premium environments, premium results
Unlike many digital environments, radio in the car is:
- Brand-safe
- Trusted
- Highly habitual
With Rayo embedded directly into the dashboard, your ads appear in a premium, uncluttered audio space, helping drive:
- Higher recall
- Stronger brand affinity
- Increased campaign effectiveness
What this means specifically for audioXi campaigns
- Incremental reach: Capture audiences who are increasingly using connected dashboards instead of traditional FM/AM
- Enhanced frequency: Reinforce messaging during commutes and long journeys
- Omnichannel audio presence: Align messaging across mobile, smart speaker, and in-car listening
In short: audioXi now reaches audiences wherever they listen, including behind the wheel.
Q&A: Helping you understand the opportunity
What is Android Automotive and why does it matter for advertisers?
Android Automotive is a built-in car operating system (not to be confused with Android Auto). It allows apps like Rayo to run natively in the dashboard, creating a seamless listening experience. For advertisers, this means more consistent access to audiences in-car without reliance on smartphones.
How is this different from traditional in-car radio advertising?
While traditional radio remains powerful, this evolution adds:
- Digital targeting capabilities
- Enhanced measurement
- Cross-device campaign integration via audioXi
Will this increase campaign reach?
Yes. As more drivers adopt connected vehicles, campaigns running through audioXi can extend reach into new listening environments and capture audiences shifting toward digital in-car experiences.
Is this relevant for all sectors?
Absolutely. Whether you’re in:
- Automotive
- Retail
- Finance
- Travel
- Tech
In-car audio remains one of the most effective channels for driving awareness and influencing decision-making during key daily moments.
How can I activate campaigns in this environment?
Campaigns can be planned and activated through audioXi, giving you access to:
- Bauer’s portfolio of radio brands
- Digital audio inventory
- Connected car listening via Rayo
The bigger picture: audio that moves with your audience
This launch is part of a broader strategy to ensure our content—and your campaigns—are available wherever audiences are listening.
From smartphones to smart speakers, and now to connected vehicles, audioXi enables brands to deliver consistent, high-impact messaging across every touchpoint.
Ready to connect with audiences on the move?
Tap into premium in-car listening, extend your reach across connected audio environments, and deliver campaigns that resonate when attention matters most.
Get in touch with our team today to start planning your next audio campaign.