Magic x Switzerland Tourism: One Iconic Song. One Dream Destination.
Magic x Switzerland Tourism demonstrates how powerful a well-matched media partnership can be.
Read MoreWhy Radio Advertising in London Works
London is fast, competitive and noisy and radio cuts through that noise. With Bauer Media’s trusted stations such as Magic, Kiss, Absolute Radio, Greatest Hits Radio, Planet Rock and more, you can reach millions of Londoners at the exact moments they’re switched on. Radio advertising delivers targeted reach, powerful frequency and proven response, helping businesses of all sizes drive awareness, footfall, web traffic and real sales.
Hyper-local
targeting
Reach the right listeners in the right places, from specific London boroughs and postcodes to age groups, interests and behaviours. And with audioXi, you can reach even more niche audiences using advanced digital audio targeting such as; event seekers, home movers and more. If there’s a niche in London, audioXi can find it.
High-impact, high-frequency
Stay top of mind in a city full of competing brands. In London, consumers are constantly moving, scrolling, travelling and multitasking, which makes repeated exposure essential. Radio delivers natural frequency throughout the day, from early-morning commuters to office workers, shoppers, gym-goers and evening listeners.
Multiplatform
reach
Londoners consume audio everywhere… on the radio during the commute, on podcasts while walking between meetings, on smart speakers at home, and through streaming apps on the go. With Bauer’s radio brands combined with audioXi’s digital audio network, your campaign reaches audiences across every platform.
How We Target Audiences for Radio Advertising in London
We help you reach the right listeners in the right places across Greater London, using both broadcast radio and advanced digital audio targeting.
Geographic targeting:
• Pick your boroughs, or
• Select precise postcodes across the capital
Audience targeting:
• Interest-based audiences
• Commuter patterns and travel routes
• Life-stage triggers (moving home, having a baby, getting married, starting a business)
• Behavioural and intent signals
Using Bauer’s Digital Audio platform, audioXi, your campaign can reach niche and high-value London audiences across premium podcasts, streaming apps, smart speakers, and the UK’s most influential audio brands — including Absolute Radio, KISS, Magic, Planet Rock, Heat Radio, Jazz FM and more.
Speak to our London Advertising Team today.
How It Works
Advertising in London, made simple
1. Tell us your goals
Who you want to reach and what you want to promote.
2. We build your plan
We recommend the right stations, audiences and budget.
3. We write and produce your advert
Scripts, voiceovers and production included.
4. Your campaign goes live
Across London and across multiple listening platforms.
5. You get measurable results
See how your campaign performs in real-time.
London Case Studies
How we help London businesses grow
Latest Case Studies
Smart Speakers, Big Impact: Bunches’ Blooming Radio Success
About the Client Bunches is a family-run online florist known for delivering happiness in the form of flowers, plants and…
Read More
Our Creative Services
At Bauer we are able to support with all aspects of the creative services required to help you achieve your marketing and advertising objectives.
We can align your digital channels to compliment a multi-channel approach, and leverage your market share giving you access to our huge, engaged and loyal listeners across London.
As well as this we have dedicated in house teams across video production, social media management, website development, music production, graphic design, animation, branding, events… and so much more.
Ready to Start Radio Advertising in London?
Whether you’re a local SME, multi-location retailer, agency or national brand targeting London customers, our specialist audio team will help you build a tailored campaign that delivers results. Reach the right people, in the right boroughs, at the right times.