About the Client
Bunches is a family-run online florist known for delivering happiness in the form of flowers, plants and thoughtful gifts. With a focus on exceptional customer experience and heartfelt gifting, the brand has built a loyal following across the UK. Headquartered in the East Midlands, Bunches blends quality products with accessible pricing, ensuring every bouquet brings joy.
About the Campaign
In the lead-up to Mother’s Day 2025, Bunches partnered with Bauer Media to launch a regional radio campaign that would connect with gift-givers across the East Midlands. The campaign ran from 17 February to 29 March, aligning with the peak gifting season and supported by both on-air advertising and an engaging competition.
Broadcast across seven leading stations; Hits Radio, Greatest Hits Radio, Magic, Kiss, Absolute Radio, Planet Rock and Kerrang! – the campaign aimed to raise awareness, drive web traffic, and boost sales in the region. Importantly, it tapped into the increasing popularity of smart speaker listening, a key driver for conversion.
Key campaign features included:
- Strategic scheduling across prime listening hours
- A regional focus to maximise local relevance and cut-through
- An on-air competition to build engagement and brand familiarity
Client Testimonial
“Our Mother’s Day radio campaign rocked! The results were blooming brilliant – from new web visitors to regional revenue spikes. 41.4% of our audience tuned in via smart speakers, catching them at a crucial decision-making moment. The power of targeted radio really showed in the East Midlands. Huge thanks to Bauer Media for helping us connect with flower-lovers in all the right places.”
Dan Sinnott, Head of Marketing at Bunches
Success Measures
- Strong regional uplift in new website visitors from the East Midlands
- Higher engagement with digital content, particularly in the campaign area
- Revenue growth compared to the previous year’s Mother’s Day sales
- Smart Speaker impact: 41.4% of listeners heard the ads via smart devices – directly influencing shopping decisions
- Positive campaign ROI exclusively evident in the targeted region, demonstrating the effectiveness of geo-targeted radio advertising
Summary
This successful collaboration between Bunches and Bauer Media demonstrated the power of regional radio in delivering real business outcomes. With strategic airtime placement and engaging creative across popular national brands, Bunches not only reached but resonated with their audience. The campaign drove clear and measurable results, proving that when it comes to marketing that cuts through, radio delivers.