Looking to boost ticket sales for your pantomime? Whether you’ve never used radio before, think your show sells itself, or need help with last-minute visibility, we’ve got a solution tailored just for you.

At Bauer Media, we help theatres and venues across the UK create magical, high-impact campaigns through radio, digital audio, and video. Reaching the families, grandparents, and festive planners who really drive panto ticket sales.

Explore the four most common challenges below and find out how Pantomime Advertising can help you go from opening night… to sold out.

We’ve Never Done Radio Before

If you’ve never run a radio campaign, the idea might feel overwhelming or expensive. But don’t worry: we make it easy.

Our creative team will guide you through every step from scriptwriting and voiceovers to booking the right stations and time slots for your audience. With our audioXi platform, we can target by postcode, age, family status, and interests, so your panto reaches families in your area who are ready to buy.

Radio is trusted, local, and cuts through in a way that digital banners and posters can’t. Add in digital audio (like smart speaker and podcast ads) and you’ve got a fully integrated, trackable campaign that delivers real ROI.

We Always Sell Out Anyway

That’s great… but what if you could sell out earlier, with less pressure on your box office and more time to focus on your next show?

Pantomime Advertising isn’t just about filling seats. It’s about:

• Building anticipation from summer onwards
• Reaching new audiences in your region
• Reinforcing loyalty with repeat bookers
• Promoting special offers (like family or group discounts)

Even sell-out shows benefit from staying front of mind. With so much festive competition; markets, cinema releases, light trails, staying visible ensures your theatre remains the go-to choice for a magical Christmas night out.

We Need Bookings Now

Panto season sneaks up fast. If your campaign needs to move quickly, radio and digital audio are perfect channels.

With fast turnaround production, we can get your message on-air within days. Our airtime and digital teams will create a plan that works with your deadline, your budget, and your objectives — whether that’s a final push for matinee slots, promoting last-minute tickets, or launching a competition.

And it works. One of our 2024 campaigns saw:

• 562,000+ YouTube impressions
• 1,478 site visits from digital audio
• 341 unique entries to a “Win a Family Ticket” competition
• Need results fast? Let’s go.

We Want Video, Fast

Video is one of the most effective ways to showcase the magic of your pantomime. From rehearsals and set design to costume reveals and cast interviews. And now, you can get a next-day edit.

Our Seasonal Showcase Video Package includes:

• Up to 1 day of filming
• Drone footage (where possible)
• 1x feature-length video
• 5x social media clips
• 1x express social edit delivered next working day
• Unlimited online usage rights

It’s perfect for last-minute festive promotion, or evergreen content you can use again for 2026 pre-sales. Just pick a filming date in November or December and we’ll handle the rest.

Why Pantomime Advertising Works

We combine local trust, national scale, and proven audience insight to help you reach:

• Parents and grandparents actively planning festive outings
• Families looking for value, tradition, and together-time
• Local communities who want to support their theatre

With packages that combine radio, digital audio, and video, you’ll reach your ideal audience at the perfect time, whether you’re selling early bird tickets, boosting mid-run bookings, or announcing your star-studded cast.

• Target families using postcode and parenting data
• Use trusted local voices to create community buzz
• Bring your show to life across social and digital channels
• Act early, most bookings happen before December

Ready to Take the Stage?

Get in touch with our team and we’ll build a pantomime advertising plan that fits your audience, timeline, and goals.

Contact Us

Pantomime Advertising. One stage. One chance. One campaign.