Fill Your October Open Day Places with Bauer Media
October is almost here, and with it comes one of the most important moments in the education calendar.
Across the UK, families are booking open days, visiting campuses, and making decisions that will shape their future. For schools, colleges and universities, there’s no time to waste. Getting the right students and parents through your doors depends on being seen and heard now.
The challenge? Every institution is competing for attention. The solution? Reaching families quickly, frequently and through trusted voices they already listen to. That’s where Bauer Media comes in.
Why October Open Days Can’t Wait
Parents and students are already deep into research. By October, they are:
- Shortlisting schools, colleges and universities
- Comparing facilities, teaching quality and activities
- Actively booking open days to find the right fit
- Discussing their choices with teachers, friends and family
If your open day isn’t visible now, you risk missing out on motivated audiences who are ready to engage.
Why Radio and audioXi Work for Education Marketing
Advertising your open days requires channels that work quickly, build trust naturally and deliver real reach. Bauer Media’s radio and digital platforms are designed to do exactly that.
Trusted by Families Every Day
Radio is part of daily routines. From the school run to the drive home, parents rely on familiar voices. When they hear your open day message in that trusted setting, they’re more likely to act.
Precision Targeting with audioXi
With audioXi, our enhanced digital audio platform, you can reach families quickly and directly. Target by postcode, demographics and behaviours to ensure your message lands with households in your catchment area.
Engaged and Responsive Audiences
Bauer reaches 21.8 million listeners every week across KISS, Magic, Absolute, Hits Radio and Greatest Hits Radio. These audiences are loyal, attentive and proven to act on relevant, timely offers.
Case Study: How AudioXi Doubled Open Day Registrations
We recently worked with one institution looking to boost attendance for their open day using a fast turnaround audioXi campaign. The results were record breaking:
- Registrations more than doubled compared to the college’s previous busiest open day
- An estimated 60% increase in registrations attributed to audioXi
- The marketing team immediately sought metrics to replicate the success for their next event
- The campaign engaged precisely the audience most likely to attend — families in the region, prospective students, and parents seeking information
This case shows the power of Audio Advertising for Student Recruitment in reaching new audiences and driving real, measurable results. By introducing audioXi to their marketing mix, Leeds College of Building achieved record-breaking open day registrations without changing any other part of their campaign.
Our Audience: Parents Ready to Engage
Bauer’s audience includes millions of parents with children at every stage of education. These are exactly the families making decisions about schools, colleges and universities right now.
- 4.6 million listeners are parents with children aged 3–18 — 24% more likely than the national average
- 1.2 million listeners are parents with children aged 16–18 — 28% more likely than the national average
- 1.8 million listeners have children aged 19–25 — 35% more likely than the national average
- 218,000 listeners expect a child to start university in the next 12 months — 60% more likely than the national average
(TGI: August 2025)
With Bauer Media, you’re not just reaching a broad audience — you’re connecting directly with parents and families actively planning their next step in education.
Act Now to Secure Attendance
October is weeks away. Families are booking, comparing and making their choices now. If your open day isn’t on their radar, another institution will be. Acting quickly ensures:
- Parents know about your open day before it’s too late
- Students feel excited to visit your campus
- Your institution becomes the clear first choice
Make Your October Open Day Unmissable
October open days are too important to risk low attendance. With Bauer Media, you can launch a fast, effective campaign that reaches the right families at the right time.
Contact Bauer Media today and we’ll help you build a campaign that delivers attendance, engagement and results, right when you need them most.