Leeds College of Building is the UK’s only specialist further education construction college. With a strong reputation in the industry, it offers school leavers, apprentices, and adult learners a range of courses designed to meet industry needs. The college regularly runs open days to attract and engage prospective students.
About the Campaign
Ahead of a key open day event, Leeds College of Building wanted to increase registrations and attract new audiences who may not have engaged with their usual marketing channels. The college decided to introduce Audio Advertising for Student Recruitment using Digital Audio (DA), targeting relevant local listeners with a strong call to action to sign up for the event.
This was the only change made to their usual marketing plan, designed to test the effectiveness of Audio Advertising for Student Recruitment as a new channel.
Client Testimonial
“We saw our biggest ever Open Day with registrations more than doubling compared to our previous best. The only change we made to our marketing was introducing Digital Audio. It delivered an incredible result – around a 60% increase in registrations – and we are keen to replicate the same approach for future events.”
— Lyndsey Priestley, Head of Marketing and Student Recruitment, Leeds College of Building
Success Measures
- Registrations more than doubled compared to the college’s previous busiest open day
- An estimated 60% increase in registrations attributed to audioXi
- The marketing team immediately sought metrics to replicate the success for their next event
Summary
This case shows the power of Audio Advertising for Student Recruitment in reaching new audiences and driving real, measurable results. By introducing audioXi to their marketing mix, Leeds College of Building achieved record-breaking open day registrations without changing any other part of their campaign. Digital audio proved a cost-effective, high-impact channel for student recruitment, encouraging the college to plan further activity using this approach.
Ready to boost your next student recruitment campaign?
Talk to us about how Advertising with audioXi for Student Recruitment can deliver real results for your college or university.