John Grose Hits the Road with Greatest Hits Radio Sponsorship
John Grose is a well-established and respected car dealership group operating in East Anglia, with locations in Ipswich and surrounding…
Read More
Get in touch with us today
Connect with local car buyers through trusted audio advertising
Every week, people across the UK tune in to Bauer Media stations, from Greatest Hits Radio and Hits Radio, to KISS and Magic. Many of them are actively in the market for their next car.
Reach audiences that matter most to you
Whether it’s commuters on the school run, families upgrading to a bigger car, or EV intenders planning their next move, Bauer Media makes sure your dealership’s message reaches the right people, in the right moments.
With audioXi, our digital audio platform, you can target:
- Location postcode-level precision so you only speak to buyers in your catchment area
- Demographics from first-time buyers and young professionals to established families or retirees
- Behaviour connect with people already searching for cars, comparing finance, or exploring EV options
- Context time of day, device, even weather — reaching drivers when they’re most receptive
Combine this with the trust of traditional airtime on stations like Greatest Hits Radio and Hits Radio, plus the brand affinity of sponsorship opportunities (like traffic & travel, weather, or breakfast shows), and you’ve got a powerful mix of awareness, relevance, and measurable impact.
Backed by first-party data across Bauer Media’s trusted audio and publishing brands, your dealership can move beyond generic advertising, and start connecting with real buyers when it matters most.
Why audio advertising
Target More Precisely:
Use real-time first-party data from Bauer’s 50+ trusted brands to connect your dealership with the people who matter most. From postcode-level targeting to behaviours and interests, you can reach; Car Buyers, EV Intenders, Commuters and Families as well as Motorcycle and Van Buyers.
With Bauer Media, your airtime, sponsorship, or digital audio campaign doesn’t just reach an audience, it reaches the right buyers at the right moment.
Maximise Engagement:
Dynamic, interactive ads adapt to weather, time of day, and listener preferences — so your dealership can showcase the right message at the right moment.
Whether you’re looking to; Promote winter tyres when the temperature drops. push EV offers on sunny summer days or highlight weekend test-drive events on Saturday mornings.
More personal. More powerful. More likely to drive buyers into your showroom.
Backed by Experts:
Our hands-on service combines human expertise with transparent performance tracking — so you’ll always know how your campaign is performing. From planning and creative production to campaign optimisation, our team works with you at every stage to make sure your dealership gets the results it needs.
Where will my ad be heard?
Your dealership can advertise on Hits Radio and Greatest Hits Radio in your area. From traffic & travel sponsorships to spot campaigns, these stations keep your brand front of mind with local audiences. Or, extend your reach across all Bauer Media stations, including KISS, Magic, Absolute Radio, Planet Rock, plus podcasts and connected devices with audioXi. This allows you to target buyers at a local level or refine by interest, postcode, or behaviour.
How does it reach car buyers?
Audio advertising connects you with people in the right moments; on the commute, during the school run, or while planning weekend trips. It’s a natural way to stay front of mind when drivers are thinking about their vehicles.
How much does it cost?
Campaigns are tailored to your budget and goals. Whether it’s a short-term promotion or a brand-building sponsorship, we’ll design a package that makes your spend work harder.
What makes audio different from other channels?
Unlike ads people can scroll past or skip, audio is part of daily life. It builds trust through familiar presenters, everyday moments, and high levels of listener attention. It’s a channel where your brand isn’t just heard, it’s remembered.
Can I personalise my audio ads?
Yes. With Bauer’s creative and production teams, you can run dynamic audio ads that adapt by time of day, location, or even weather. Perfect for promoting weekend test drives, seasonal offers, or EV campaigns when conditions are right.
From Airwaves to Action: How Vospers Turned Listeners into Website Visitors with Digital Audio
Vospers is a trusted dealership and servicing specialist in the South West, proudly serving customers across Devon and Cornwall. With…
Read More
Getting Started Is Easy
Choose Your Area
Decide the towns, cities, or regions that matter to you.
Define Your Audience
Tell us your ideal customer, we’ll build the targeting to match.
Launch with Confidence
Our experts will guide you from script to live ad, with performance tracking included.
Ready to Reach Your Ideal Audience?