Vospers is a trusted dealership and servicing specialist in the South West, proudly serving customers across Devon and Cornwall. With a strong local presence and an extensive range of new and used vehicles, Vospers is known for delivering excellent customer service and value.
About the Campaign
In early 2025, Vospers Peugeot launched a Digital Audio campaign with Bauer Media to increase awareness and drive interest in their Peugeot trade-in offers and the Peugeot e-5008 GT model. The campaign ran from 17 February to 16 March and focused on a 15-mile radius around Plymouth and Torquay. It was delivered across all Bauer digital audio brands and platforms, targeting listeners on connected devices.
Key campaign features included:
- Geo-targeting: within a 15-mile radius of Plymouth and Torquay
- Platforms: All devices and Bauer brands
- Tracking: Pixel tracking to monitor performance and engagement
- Impressions Booked: 248,000
Client Testimonial
“Partnering with Bauer Media for our Digital Audio campaign gave us the opportunity to reach local customers in a fresh and engaging way. The campaign’s focus on key locations and high-performing devices like smart speakers meant our message landed exactly where we needed it to.”
— Marketing Team, Vospers Peugeot
Success Measures
The campaign delivered outstanding results, demonstrating the power of digital audio to drive local engagement and online action.
Impressions Delivered: 248,000 across all Bauer stations and devices
Listen Through Rate: 98.89% – meaning almost every advert served was listened to in full
Unique Listeners: 25,586* individuals heard the advert, on average 9.7 times each
Website Conversions: 17.75%* of listeners took action and visited Vospers website, tracked via Bauer Media’s conversion pixel
Top Device: Smart speakers delivered the highest proportion of impressions
Top Station: Based on audience match, the ad was served more times on Greatest Hits Radio than any other Bauer station
Using digital audio meant the campaign automatically optimised delivery across all Bauer stations and devices, ensuring the message reached the most relevant audiences at the most effective times.
Summary
The Vospers Peugeot Digital Audio campaign with Bauer Media effectively combined targeted delivery, strong creative, and real-time tracking to drive measurable results. With nearly 99% of listeners hearing the ad in full and a high rate of website conversions, the campaign demonstrated the unique value of digital audio for local automotive advertising.
Ready to drive results like Vospers? Let’s talk about your next digital audio campaign.
*Understanding the Conversion Rate
The 17.75% conversion rate refers specifically to trackable impressions delivered during the campaign. Out of the 248,000 total impressions booked, 160,080 were tracked via Bauer Media’s conversion pixel. These impressions reached 14,379 unique listeners of whom 2,555 went on to visit the dealership’s website. This results in a 17.75% conversion rate from trackable listens to measurable online action.
This highlights the effectiveness of Digital Audio not just in reaching local audiences, but in driving real, trackable outcomes.