No Agency Markup
Book directly with Bauer and keep what you'd pay a middleman
Reach 6.8 million engaged listeners
Book direct. No agency fees. No middleman.
Greatest Hits Radio connects your brand with affluent 40+ adults across the UK through trusted presenters, habitual listening, and national scale with local reach through airtime and digital audio.
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22.1m
listeners every week
70s-90s
Iconic music, trusted presenters
6.8m
Engaged listeners weekly
Why Advertise On Greatest Hits Radio?
Because when your message lands between a song someone loves and a voice they trust, it stops being an ad, and starts being part of their day. Most advertising interrupts. It appears uninvited, gets skipped the moment someone gets the chance and leaves nothing behind.
Greatest Hits Radio is different. Listeners are here because they want to be, tuned into presenters they genuinely love and music that means something to them. The emotional investment doesn't switch off when the ads play. It carries your message with it.
THE CASE FOR GREATEST HITS RADIO
The Numbers That Make Us Impossible to Ignore
Reach that rivals the streaming giants
Our network reaches 22.1 million listeners every week, that’s more than UK Spotify listeners or Netflix subscribers. But unlike a skippable pre-roll or a muted autoplay, radio gets heard. In the car, at work, in the kitchen, on the school run, we’re there in the moments that matter.
The power of a trusted voice
Ken Bruce hosts the UK’s most listened-to commercial radio show, and he’s in great company. Simon Mayo, Jackie brambles, mark Goodier and a line-up of household names bring decades of broadcasting experience to Greatest Hits Radio every day.
The soundtrack to your customers' lives
From disco to Britpop, our 70s-90s playlist is the music your customers grew up with, the songs tied to their first car, their wedding, their summer holidays. That emotional connection creates the perfect environment for your brand to be heard, remembered, and acted on.
Built for local businesses like yours
You don’t need a national budget to make a national-quality impression. We help local businesses tap into the reach, trust, and emotional pull of one of the UK’s biggest radio brands, with campaigns built around your goals, your area, and your customers.
Why Book Direct?
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Faster Turnaround
From brief to live in days, not weeks. In-house creative included.
In-house Campaign Management
Our team handles production, targeting and reporting end to end.
Transparent Pricing
Clear packages at every budget level. No hidden fees or lock-ins.
YOUR CUSTOMERS
They're Already Listening
Whether you’re reaching customers across the street or across the country, Greatest Hits Radio puts your message where it gets heard. Greatest Hits Radio reaches 5.7 million listeners every week, with 6.8 million tuning in across the Greatest Hits Radio network. And as part of the wider Bauer Media Audio portfolio, your campaign can reach up to 22.1 million listeners across the UK. The audience is already there, you just choose how much of it you want to reach. In the car, at work, in the kitchen, on the school run, we’re there in the moments that matter.
Source: RAJAR Q1 2026
Greatest Hits Radio Audience: Who’s Listening?
Careers built, kids grown, and spending power at its peak. They're planning holidays, renovating homes, trying new restaurants and making considered purchasing decisions, and they trust the voices they hear on Greatest Hits Radio every day.
Age & Scale
40+ adults, mass market reach. Greatest Hits Radio reaches 5.7 million listeners every week, rising to 6.8 million across the network and up to 22.1 million across the full Bauer audio portfolio.
Mindset
Established, active and affluent. These are people at the height of their earning power, making big lifestyle decisions and open to brands that speak to them directly.
Listening Habits
Daily habitual listeners. Greatest Hits Radio is part of the routine, heard in the car, at work and at home. That repetition builds recognition and response for your brand.
Trust
High loyalty to presenters. Listeners have grown up with these voices. That trust transfers to the brands and businesses advertised on the station.
Local Campaign
Your area. Your Customers. Your Message.
Target listeners in your region with ads built around your business. Whether you’re a local restaurant, retailer or service, we put your message in front of the right people at the right time.
National Campaign
One buy. The whole network. 6.9 million listeners.
Broadcast your message across the full Greatest Hits Radio network and build brand recognition with one of the UK’s most engaged audiences.
Sponsorship
Your brand, tied to content they love.
Align your business with a show, segment or moment your customers tune in for every day. Long-term association with trusted voices builds brand loyalty that a standard ad spot can’t buy.