For local advertisers working with Bauer Media, this isn’t just a presenter change, it’s a timely opportunity to tap into renewed listener energy, cultural relevance, and smarter targeting through audioXi. Tyler West and Chloe Burrows will become the new hosts of KISS Breakfast from February 2026.

KISS is one of the UK’s most influential youth-focused radio brands, and when a flagship show like Breakfast evolves, it creates a natural moment of heightened attention. For brands investing in local audio advertising, this means stronger engagement, better recall, and a chance to connect with audiences when they are most alert and receptive.

Keeping KISS Culturally Relevant, and Why That Helps Advertisers

Tyler West and Chloe Burrows both bring strong cross-platform profiles spanning radio, TV, podcasts and social media. This helps KISS remain firmly embedded in youth culture, a crucial factor for brands wanting to stay relevant without feeling intrusive.

Advertising alongside culturally current content:

• Builds trust through association
• Increases message recall
• Makes ads feel part of the listening experience, not interruptions

For businesses using local audio advertising, this relevance matters just as much as reach.

How audioXi Makes National Brands Work Locally

This is where audioXi changes the game.

With audioXi, local audio advertising doesn’t mean being limited to local stations alone. Instead, advertisers can place targeted audio ads within KISS listening, while controlling exactly who hears them.

That means a local business can:

• Advertise within KISS Breakfast as part of audioXi targeting
• Target specific locations, postcodes or regions
• Reach audiences by age, interests, behaviours or life stage

You get the power of a national brand like KISS (and other Bauer Media owned statiosn), combined with the precision that local advertisers need.

Less Waste, More Relevance

Traditional advertising can involve paying for reach you don’t need. audioXi allows local audio advertising to be focused, efficient and measurable.

Benefits include:

• Smarter use of smaller budgets
• Reduced spend on irrelevant audiences
• Clear reporting on impressions, reach, frequency and completion rates

This makes local audio advertising accessible not just to large brands, but to SMEs who want confidence that their budget is working hard.

Why Now Is a Smart Time to Start Advertising

Presenter launches are proven moments of increased listener attention. As Tyler West and Chloe Burrows take over KISS Breakfast in early 2026, listeners will be forming new habits and brands heard early benefit from becoming part of that routine.

For local advertisers, this creates a strong window to:

• Launch new campaigns
• Re-engage audiences at the start of the year
• Build brand awareness quickly and memorably

Using local audio advertising during these moments helps brands cut through when attention is at its highest.

The Bigger Picture for Local Advertisers

This isn’t just a new breakfast show. It’s a reminder that local audio advertising has evolved.

Today’s advertisers don’t have to choose between:

• National scale or local relevance
• Big brands or small budgets
• Awareness or accountability

With Bauer Media and audioXi, local audio advertising delivers all three.

Ready to Explore Local Audio Advertising?

If you’re considering local audio advertising and want to understand how audioXi could work for your business, speak to your local Bauer Media Account Manager. They’ll help you explore targeting options, budgets, creative ideas and results all tailored to your local area.

Local audio advertising isn’t just about being heard anymore.
It’s about being heard by the right people, in the right moments, on the brands they already love.

Contact Us Today