In today’s fast-moving world of digital advertising, local businesses need smart, cost-effective ways to stand out. That’s where audioXi, Bauer Media’s enhanced digital audio platform, makes all the difference. Whether you’re promoting a seasonal sale in Scarborough or launching a service in Southend, audioXi helps you reach the right people, at the right time, in the right place.

Reaching Real Local Listeners

audioXi connects your business with over 14.5 million monthly listeners through Bauer’s trusted brands, including Hits Radio, Greatest Hits Radio, KISS, Magic, Absolute Radio and more. These listeners are tuning in from their phones, smart speakers, tablets, and even connected cars. With 90% of digital audio listening taking place on Bauer-owned platforms like Rayo, we can guarantee that your message lands in a premium, brand-safe environment.

Targeting That’s Built for Local Needs

Unlike traditional radio, audioXi isn’t limited by transmitter areas. Instead, it uses first-party data from over 50 Bauer brands (such as Grazia, Empire, and Mother & Baby) to create custom audience segments, ranging from “Car Buyers in Kent” to “Foodies in Falkirk”.

Want to reach busy parents in Preston on the school run? Or target tech enthusiasts in Torquay who listen via smart speakers? With audioXi, you can.

Local Impact, National Tech

audioXi uses advanced targeting tools to help small businesses punch above their weight. That includes:

• Geo/Postcode targeting for true local relevance
• Dynamic creative that adjusts based on time of day, weather, or listener behaviour
• Interactive formats such as ShakeMe or Voice for smart speakers
• Pixel tracking to measure site visits and campaign

Whether your ad is playing on a phone in Manchester or a smart speaker in Milton Keynes, you can be confident it’s hitting your most relevant audience.

Proven Results That Matter

audioXi doesn’t just deliver reach, it delivers results. Local advertisers can benefit from the same tech and data capabilities used by national brands like EE and Meta, with case studies showing uplift of up to:

• +20% in brand awareness
• +18% in favourability
• +14% in purchase intentBauer data + audioXi

With a listen-through rate of 98% and ROI of £7.70 for every £1 spent (Radiocentre), it’s one of the most effective ways for local businesses to advertise smarter.

Your Business, Backed by Bauer

Behind the technology is something even more powerful, human support. Our expert team helps you define your audience, shape your message, and track your results. You don’t need to be a digital ad expert; you just need a business goal. We’ll help you achieve it.

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Choose your area. Define your audience. Launch your campaign with confidence.

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audioXi from Bauer Media – Precision. Performance. Results.