Planning a great day out is a key priority for millions across the UK. Whether it’s a museum visit, a theme park adventure, or a fun-packed family activity, consumers are actively seeking experiences. At Bauer Media, we understand where and how audiences plan their leisure activities, allowing us to connect businesses with the right visitors at the right time through audio advertising.

Why Bauer Media?

With our extensive network of radio stations, digital platforms, and audience insights, we provide businesses in the entertainment and leisure sector with the opportunity to reach highly engaged potential customers. Our audio advertising solutions are designed to help businesses maximise footfall, increase brand awareness, and ensure their venues remain top of mind for audiences planning their next outing.

Key Insights from the Bauer Media Listener Club

Recent data from Bauer Media’s Listener Club (March 2024) highlights how audiences plan their leisure activities around key seasonal events:

1. Growing Demand for Days Out & Cultural Experiences

• Museums, galleries, and family attractions remain key destinations.
• 35% of listeners overall, including 36% of Greatest Hits Radio and Hits Radio listeners, plan to visit museums or art galleries.
• Consumers prefer budget-friendly, experience-led activities.

2. The Rise of Competitive Socialising

• Bowling alleys, escape rooms, and interactive experiences are becoming more popular.
• 78% of millennials prefer spending money on experiences over material goods (SBIJ.SCHOLASTICAHQ.COM).

3. Seasonal Trends Impact Audience Choices

• Spring half-term, Easter, and summer holidays drive peak demand.
• Consumers look for indoor attractions in colder months and outdoor activities in warmer months.

4. Budget-Conscious Consumers Actively Seek Discounts

• 10.8 million Bauer listeners use money-off coupons and vouchers, making them 10% more likely than the average population to look for savings (TGI GB 2024).

5. Regional Differences in Audience Behaviour

• Urban audiences favour cinemas and live entertainment, while rural consumers prefer outdoor heritage sites.

How Bauer Media Helps Businesses Thrive

Our bespoke audio advertising solutions enable businesses to reach:

• Local and national audiences through targeted campaigns.
• Families, young professionals, and experience-seekers at key decision-making moments.
• Customers in real-time with dynamic digital and audio advertising.

Did You Know? Bauer Media Also Offers Video Marketing

Enhance your campaign with Bauer Talent-endorsed video content that captures audience attention and drives engagement, complementing your audio advertising strategy.

Start Reaching Your Next Visitors Today

With consumers actively planning their next outing, now is the time to position your business front and centre. Let Bauer Media help you create a campaign that reaches the right audience and delivers real results through audio advertising.

Get in touch today to find out more!

Contact Us Today