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26 March 2023

Unlocking audiences this International Women’s Day

Women make up over half the UK population, making them one of the most powerful audiences available. However, accessing different demographics can be challenging; reaching the right people, and engaging them are all advertising hurdles to overcome.
Over 10 million women listen to Bauer stations every week.* That’s 10 million potential customers you could be reaching.

Our female audience listen to Bauer stations on average of almost 9 hours a week. ‡ This gives you the opportunity to develop trust in your brand in a way that only audio can, as radio continues to be the most trustworthy media channel.

Sources: *10 million women 15+ – All Bauer Media Audio UK Stations
† RAJAR Q4 2022
‡ All Bauer Media Audio UK Stations

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