With a new Labour government now in charge of the country, there is going to be plenty of changes to follow. While the general election was welcomed by many, the announcement of it marked the start of the pre-election period of sensitivity you may have put your advertising and communications on hold.  

With the period of sensitivity now over, it is time to reach out and begin to share updates and services once again. 

Here at Bauer, we are well equipped to be able to create, produce and report on campaigns quickly and efficiently. Our team of experts can work with you and take down your exact requirements and objectives to engage with your customers. 

If you’ve got budget remaining from the pre-election period of sensitivity that you’d like to use to speak to your audience, get in touch with one of our team today.  

Digital Distribution 

Using digital audio for your campaign gives you all of the benefits of traditional radio, coupled with several unique features and benefits of being digital. With a 98% listen-through rate it’s your opportunity to build deeper connections with your audience.  

We can also create more precise targeting compared to traditional airtime, including location, interests, and demographics. So, if you’re trying to reach a specific audience in a precise location, digital audio could be the perfect solution. 

Support Your Online Messaging 

Considering the new government, you might be ready and eager to go with your online messaging, so why should you stop there?  

Studies have shown that combining radio advertising with forms of online advertising can increase your reach by over 50%*. According to research by Radiocentre, combining radio with social media advertising results in a 23% increase in engagement, meaning you can continue to cultivate meaningful relationships with your audience and maintain advocacy levels.  

In the same study, it was found that radio campaigns that were integrated with search marketing experienced a 52% increase in online searches. This is an effective way of driving traffic to your online platforms and connecting with customers. 

With over 24 million listeners every week † and a wide variety of stations including Greatest Hits, Absolute, Kiss, Magic, Kerrang and many more, we can provide the perfect audience for your messaging. 

Get in touch with one of our team today. 

*Radiocentre 2020 † RAJAR Q2 2024