Skip to Content
22 May 2023

The Ken Bruce effect

The arrival of Ken on Greatest Hits Radio has sparked a wave of growth across the Bauer network.

Headlines have been awash with reports of a miraculous escape from recession, but what does this really mean and how will it affect your business?

Understanding The Impact

Ken Bruce joined Greatest Hits Radio on April 3rd, an unprecedented new chapter in an illustrious career.
Across Bauer Media we’ve felt the impact of his arrival but until now we didn’t have the data to illustrate it. Our first Rajar figures will be available in August 2023, however, we can see the impact he has made through the initial digital data.

Listening data

Greatest Hits Radio’s online audience in Ken Bruce’s first week was 185% bigger than the station’s pre-Christmas average.
The Ken Bruce effect started in January when his move from Radio 2 was announced, followed by another increase in March following his last show on Radio 2, and then a major uplift on the start of his new show on 3rd April.
103% increase in listening hours.

Listener interaction

  • Weekly app usage up 109%
  • On demand listening within the app grew by 272% – Driven by PopMaster and listen again to Ken Bruce
  • New listeners via the app up 341%
  • Texts into the studio from unique senders +104%

Social media data

  • Since we announced Ken was joining us at GHR our social following has increased by -:
  • Facebook +41%
  • Twitter +76%
  • Instagram +50%

Social stats from the build-up to launch day and throughout the launch week:

  • 3.7 million video views across Facebook, Twitter, and Instagram
  • Half a million engagements across Facebook, Twitter, and Instagram
  • 4.7 million combined reach on Facebook and Instagram
  • 5.1 million impressions on Twitter

Don’t let the opportunity pass you by!

Since the announcement of Ken joining GHR, the media world has lit up with excitement. The ensuing wave of clicks, views, shares and listeners has been like nothing seen before. Now is the time for you to join in our growth.

Get in touch today

% growth relates to week on week performance
w/c 27th Apr 2023 v w/c 3rd Apr 2023

Contact Us

Use the power of our iconic radio brands across the UK to turbo charge your advertising and reach new customers.
Get in touch with us today and we can have chat about how advertising can improve your business.

Contact us