Understanding The Impact
Ken Bruce joined Greatest Hits Radio on April 3rd, an unprecedented new chapter in an illustrious career.
Across Bauer Media we’ve felt the impact of his arrival but until now we didn’t have the data to illustrate it. Our first Rajar figures will be available in August 2023, however, we can see the impact he has made through the initial digital data.
Greatest Hits Radio’s online audience in Ken Bruce’s first week was 185% bigger than the station’s pre-Christmas average.
The Ken Bruce effect started in January when his move from Radio 2 was announced, followed by another increase in March following his last show on Radio 2, and then a major uplift on the start of his new show on 3rd April.
103% increase in listening hours.
Social media data
Social stats from the build-up to launch day and throughout the launch week:
Since the announcement of Ken joining GHR, the media world has lit up with excitement. The ensuing wave of clicks, views, shares and listeners has been like nothing seen before. Now is the time for you to join in our growth.
% growth relates to week on week performance
w/c 27th Apr 2023 v w/c 3rd Apr 2023