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Reach 111,000 weekly listeners
Book direct. No agency fees. No middleman.
Tay FM connects your brand with adults across Dundee, Perth and Tayside through trusted presenters, habitual listening, and local reach through airtime and digital audio.
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1.3m+
listeners across Scotland each week
25-54
adults
111,000
engaged weekly listeners
Why Advertise On Tay FM
Because Dundee, Perth and Tayside aren't just places on a map. They are tight-knit communities with a strong sense of local identity, real civic pride and a loyalty to the things that reflect who they are. Tay FM has been the soundtrack to life in this part of Scotland for decades, and that depth of local connection is something no national station can come close to replicating.
THE CASE FOR TAY FM
The Numbers That Make Us Impossible to Ignore
The heartbeat of Tayside
Tay FM isn’t trying to be all things to all people. It is focused entirely on being the best possible radio station for the people of Dundee, Perth and Tayside, and it has been doing exactly that for decades. That singular focus on community creates a listener base that doesn’t just tune in out of habit. They tune in because Tay FM genuinely reflects their lives. For advertisers, that kind of authentic local connection is invaluable.
Presenters Tayside loves
Wake up with Boogie and Arlene on the Tay FM Breakfast Show, familiar, trusted voices that feel right at home in the region. Tay FM presenters bring the warmth, wit and local knowledge that Tayside listeners expect from their station, talking to them about the things that matter across Dundee, Perth and beyond. That familiarity and closeness is exactly what makes advertising on Tay FM feel different. When a brand is heard on Tay FM, it doesn’t feel like a commercial. It feels like a conversation.
The music Tayside loves
Tay FM’s playlist keeps Dundee and Perth’s most active adults engaged, energised and coming back every day. Contemporary hits balanced with the tracks listeners already know and love, always delivered with the warm, local energy that defines everything Tay FM does. That consistent feel-good environment is where your brand gets to live.
Built for Tayside businesses
There is no more direct, trusted or cost-effective route to the consumers of Dundee, Perth and Tayside than Tay FM. With 111,000 loyal weekly listeners and decades of local credibility behind every broadcast, this is the definitive advertising platform for the region.
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Faster Turnaround
From brief to live in days, not weeks. In-house creative included.
Bespoke Campaigns
Our expert team tailors creative and campaign support to meet the needs of each campaign.
Transparent Pricing
Clear packages at every budget level. No hidden fees or lock-ins.
YOUR CUSTOMERS
They're Already Listening
Tay FM reaches 111,000 listeners every week across Dundee, Perth and the wider Tayside area. This is a loyal, engaged local audience with a genuine daily relationship with their station. In a market this community-driven, the trust Tay FM has built over decades is one of the most powerful advertising environments available to any business operating in the region.
Source: RAJAR Q2 2026
Tay FM Audience: Who’s Listening?
Local, loyal and genuinely invested in their community. They shop locally when they can, support local businesses and trust the voices they hear on Tay FM to reflect their lives honestly. They are active consumers making real purchasing decisions, and they are listening to Tay FM every single day.
Age & Scale
25-54 adults. Tayside’s most commercially active local audience. Tay FM reaches 111,000 listeners every week across Dundee, Perth and the wider Tayside area. A loyal, engaged community audience with real local purchasing power and exceptional trust in their station.
Mindset
Community-minded, locally loyal and brand aware. Tayside audiences support the businesses and brands that feel genuinely part of their community. Advertising on Tay FM puts your brand inside that community in the most authentic way possible.
Listening Habits
Daily, habitual and deeply local. Tay FM is part of the daily routine for Dundee and Perth’s most active adults. That consistent, repeated exposure builds the recognition and trust that makes local advertising work.
Trust
Daily, habitual and deeply local. Tay FM is part of the daily routine for Dundee and Perth’s most active adults. That consistent, repeated exposure builds the recognition and trust that makes local advertising work.
Local Campaign
Your area. Your Customers. Your Message.
Reach Tay FM listeners across Dundee, Perth and Tayside with campaigns built entirely around your business. The most direct, trusted and cost-effective route to Tayside consumers available anywhere.
National Campaign
One buy. Dundee, Perth and Tayside. 111,000 listeners.
Reach Tay FM's full weekly audience and put your brand at the heart of one of Scotland's most loyal and community-driven local radio markets.
Sponsorship
Your brand, tied to the moments they love.
Align with a show, a segment or a local moment Tay FM listeners tune in for every day. In a community this tight-knit and loyal, sponsorship on their station builds a brand connection that goes far deeper than a standard ad spot.