October brings cooler weather, crunchy leaves, darker evenings, and the spookiest night of the year—Halloween! 

In addition, this month offers a diverse range of national and international notable dates perfect for engaging potential customers.  

From the insightful National Adoption Week to the lighthearted National Cheese Toastie Day, these events provide excellent opportunities to align your advertising, build awareness, and share valuable insights.  

1^st October 

National Hair Day 

If you’re a hair stylist, barber, hair extension specialist or a wig manufacturer, your businesses all have one thing in common, hair! If you’re looking for new customers, or want to promote your upcoming Christmas availability, our audience insight tools can do exactly that. 

International Coffee Day 

Having recently taken over tea as the UK’s favourite drink*, coffee definitely deserves its own day to celebrate. An opportunity for coffee lovers to share their love of the beverage and to support the millions of farmers whose livelihoods depend on the crop. 

Raise a cup for this celebratory day and promote your brand to 24 million weekly listeners † across the Bauer Media network. 

4^th October 

World Teacher’s Day 

The school term may have already started but it’s never too early to begin promoting your educational institution. From universities to secondary to school, and colleges to apprenticeships and T-Levels, there’s an audience out there for you to captivate. 

World Animal Day 

We’re a nation of animal lovers and with over 10 million Bauer network listeners owning a pet †, that’s a sizeable audience to introduce your animal-based brand to.  

Whether you’re an animal supply shop, a veterinary practice or a pet sitter, we’ve got an advertising solution that perfect for you. 

10^th October 

World Sight Day 

A global observance to raise awareness of the importance of eye health. 2024’s theme is eye health in children, aiming to educate young people on how to look after their vision, protecting their eyes and to be free from the stigmas of wearing glasses. ‡ 

If you’re looking to promote any in-sight-ful offers or advice, reach out to our team today. 

World Mental Health Day 

With the objective to raise awareness of Mental Health issues around the world, World Mental Health Day offers an opportunity for communities, businesses and individuals to share their support for the topic. The theme for 2024 is “It’s Time to Prioritise Mental Health in the Workplace”, a call to action that resonates with many of us §. If you’re looking to recruit and have a Mental Health/Wellbeing policy in place that’s worth shouting about, the Bauer network is the ideal place. 

21^st October 

Back to the Future Day 

It’s almost 40 years since the award-winning 80’s cult classic movie was released in cinemas, and just four years later the sequel also landed on our screens (aptly named Back to the Future II). And if you’re wondering what the significance is with the 21^st October, it’s the date Marty McFly traversed the space-time continuum and traveled forward in time to 21^st October 2015. 

Is your business celebrating anniversary this year, or have you recently won an award you’d like to tell our listeners about? If so, keep reading to find out how. 

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25^th October 

World Pasta Day 

A staple of Italian cuisine and loved by many across the globe, pasta has earned its very own day to be appreciated and celebrated. If you’re a restaurant, takeaway or a cooking school that wants to show off your best dishes for World Pasta Day, get in touch with our team today. 

31^st October 

Halloween 

It’s the spookiest day of the year and is the theme of many family fun days, activities, crafts and much more. Our Hits Radio network boasts over 2 million adults with kids aged 0-14 listening every week, and 1.2 million of our listeners have enjoyed a family outing in the last 12 months. Promote your bewitchingly fun event to millions of listeners at any time of day. 

Any of these events resonate with you and your target audience? 

Get in touch with one of our team today and we can work with you to create your perfect promotion.   

Full List of National Days for October 

All month – Breast Cancer Awareness Month, International Walk to School Month and ADHD Awareness Month 

How we can help 

Want to get involved but not sure where to start? Here at Bauer we reach 24 million weekly listeners through our audio brands including Hits, Greatest Hits, Magic, Jazz FM and many more. Although we’re mostly known for our much-loved radio programmes, we also pride ourselves on being a creative powerhouse with some of the best talent in the country. We don’t just stop at radio, whatever tools you need to reach your customers, you’ll find it at Bauer: 

• Animation 

• Events 

• Graphic Design & Branding 

• Music Production 

• Radio Advertising 

• Social Media 

• Sponsorship 

• TV Advertising 

• Website Design 

• Video Production 

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*Statista Global Consumer 

† RAJAR Q1 2024 

‡ TGI GB 2024 July. Listened in last month. 

 § IAPB – World Sight Day 

** WFMH