RAJAR Results for Bauer Media Audio

Bauer Media Audio UK is celebrating an impressive reach of 21m weekly listeners tuning into its portfolio of owned stations each week.

These Q4 2025 Rajar figures reinforce Bauer’s position as a leader in the industry, contributing significantly to the overall UK commercial radio reach of 39.4m people.

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39.4 million people listen to commercial radio every week, reaching 86% of the UK population

Across Bauer Media, 21.0 million people tune in weekly, delivering meaningful national scale for advertisers

84% of Bauer listening now happens on a digital device, 10% higher than the industry average

Strong Networks, Loyal Audiences

Bauer’s flagship networks continue to deliver consistent, high-quality audiences at scale.

The Hits Radio Network attracts 6.8 million weekly listeners, with 3.9 million tuning in to Hits Radio each week
Greatest Hits Radio reaches 5.9 million weekly listeners, with 6.9 million across the wider network

Adding to that strength, Ken Bruce hosts the most listened-to commercial radio show in the UK, underlining the power of trusted voices and familiar brands in driving loyal, repeat listening.

Leading the Way in Digital Audio

33% of Bauer listening now takes place via connected devices, ahead of the industry average of 30%
5.7 million listeners tune in via smart speakers every week, highlighting how embedded Bauer stations are in listeners’ daily routines; at home, in kitchens, offices and living rooms

This shift towards connected listening creates more opportunities for advertisers to reach audiences in highly engaged, brand-safe environments, with the added flexibility and targeting benefits of digital audio.

Home to the UK’s Top Digital-Only Stations

We’re proud to be home to 4 of the UK’s top 5 digital-only commercial radio stations:

Absolute Radio
KISSTORY
Absolute 80s
KISS

Notably, Absolute Radio and KISSTORY hold the #1 and #2 positions, cementing Bauer’s leadership in digital audio innovation and audience loyalty.

For advertisers, this means access to premium, well-defined audiences through brands that listeners actively choose… not just stumble across.

What This Means for Advertisers

These figures highlight a simple truth: audio remains unmatched for reach, trust and consistency, and Bauer Media delivers it at national scale, with a digital-first audience.

Whether you’re looking to build brand awareness, drive response, or reach audiences through smart speakers and connected devices, Bauer Media offers advertisers a platform that is both mass and modern.

Sources: RAJAR Q4 2025