Radio Continues to Reach the Nation
The latest RAJAR results (Q3 2025) show that radio remains a trusted, consistent part of daily life across the UK, with 86% of adults tuning in every week.
With 21.4 million weekly listeners across Bauer stations, our brands continue to connect with audiences at scale, on air, online, and through smart speakers.
Digital Listening: Bauer Leads the Way
Listening habits continue to evolve, and Bauer remains ahead of the curve.
83% of Bauer’s audience listens via digital devices, 9% above the industry average, highlighting our leadership in the digital audio space.
A growing share of our listening (33%) now comes from connected devices such as smart speakers and mobile apps, outperforming the market average. We now reach 5.8 million people every week through smart speakers, showing how radio remains central to modern, multi-device listening habits.
Bauer is also proud to be home to three of the UK’s top five digital-only commercial stations; KISSTORY, Absolute Radio, and Absolute 80s.
Network Highlights: Trusted Brands, Loyal Listeners
Greatest Hits Radio
Greatest Hits Radio continues to deliver strong, stable reach with 6.2 million weekly listeners.
Breakfast with Rossie remains a standout performer, continuing to be one of the UK’s most listened-to commercial breakfast shows.
Hits Radio Network
The Hits Radio Network reaches 6.9 million listeners every week, maintaining a powerful national footprint and growing digital engagement.
Absolute Radio Network
The Absolute Radio Network reaches 5.5 million weekly listeners, with Absolute Radio 00s celebrating a record high of 478,000 and the main station up year-on-year.
Magic Radio Network
The Magic Radio Network now attracts 3.5 million listeners, delivering 19.6 million listening hours, up quarter-on-quarter, reflecting its continued appeal as the home of feel-good favourites.
KISS Network
The KISS Network engages 3.5 million weekly listeners, with KISSTORY up 6% quarter-on-quarter and now the biggest commercial digital-only station in the UK.
What This Means for Advertisers
These latest RAJAR results underline why advertisers continue to choose Bauer Media:
- Reach: Over 21.4 million weekly listeners across trusted brands.
- Engagement: Radio remains an active, companion medium, reaching audiences throughout their day.
- Innovation: Bauer’s digital audio offering gives advertisers targeted, measurable ways to connect across devices.
- Trust: Our stations continue to rank among the most reliable and positive media environments for brands.
Partner with Bauer
Whether you’re looking to build awareness, drive response, or reach digital-first listeners, Bauer Media offers an unrivalled combination of scale, trust, and innovation across both traditional and digital audio.
Get in touch with our team to explore how we can turn listener attention into brand action.