The latest RAJAR results confirm that radio continues to be one of the most powerful and trusted advertising platforms in the UK. With 23.4 million weekly listeners tuning into Bauer Media Audio’s stations and partner stations, our brands remain a key part of everyday life for millions. Whether at home, in the car, or streaming via smart speakers, listeners are actively engaged – creating the perfect environment for advertisers to connect with their target audience.

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Radio’s Strength: Trusted, Engaging, and Effective

Despite a changing media landscape, radio remains one of the most resilient and effective advertising channels. It offers brands:

• Mass reach with local relevance – Bauer’s mix of national and local stations ensures businesses can speak directly to the right audience.
• High engagement – Listeners actively tune in, making them more receptive to advertising messages.
• Brand-safe and trusted content – In an era of digital ad fatigue, radio continues to provide a trusted space where brands can advertise with confidence.

Why Bauer Media?

Bauer Media is home to some of the UK’s biggest and most influential radio brands, including Greatest Hits Radio, Hits Radio, Absolute Radio, Magic, and KISS. This means advertisers can leverage highly engaged audiences, whether they’re targeting national campaigns or locally focused promotions.

Key Opportunities for Advertisers:

1. Unrivalled Digital Audio Growth

Digital listening is now central to how people engage with radio, and Bauer is leading the way:

• 32% of our listening happens via connected devices – well above the industry average of 28%.
• 5.8 million people tune in via smart speakers every week – a growing audience that listens in key moments at home.
• Bauer is home to three of the UK’s top five digital-only commercial stations – Absolute Radio, Absolute 80s, and KISSTORY.

What this means for advertisers:
Digital audio allows for highly targeted advertising. Whether you want to reach commuters on mobile devices or homeowners via smart speakers, Bauer’s digital audio offering ensures your message reaches the right people, at the right time, on the right platform.

2. Standout Performances Across Our Biggest Stations

Bauer’s key stations continue to deliver highly engaged audiences, with standout performances across breakfast shows and drive time slots – prime listening times for advertisers.

What this means for advertisers:
Popular presenters, trusted content, and appointment-to-listen shows mean your advert is heard in brand-safe, high-attention environments. Aligning with these moments builds brand recall and drives action.

3. Local Trust, National Scale

Bauer Media offers the best of both worlds – huge national reach combined with local authenticity. Whether you want to target a niche audience in a specific region or make an impact with a nationwide campaign, Bauer’s portfolio can flex to suit your needs.

What this means for advertisers:
You can tailor your advertising to match your business goals – whether that’s reaching local customers through targeted FM and DAB advertising or extending your brand’s reach through Bauer’s national digital platforms.

Ready to Harness the Power of Radio Advertising?

With millions tuning in every week and the continued rise of digital audio, now is the perfect time to make radio part of your 2025 marketing strategy. Whether you’re an existing advertiser looking to enhance your campaigns or new to radio advertising, Bauer Media offers solutions that deliver real results.

Get in touch today to discuss your next campaign.

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