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Reach 1.1 million passionate rock fans
Book direct. No agency fees. No middleman.
Planet Rock connects your brand with adults 45+ across the UK through expert rock presenters, a celebrated music heritage and one of the most devoted specialist audiences in British radio through airtime and digital audio.
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20.6m
listeners across Bauer Media
45+
adults
1.1m
engaged listeners weekly
Why Advertise On Planet Rock?
Because when your message lands in the middle of a Foo Fighters classic or a deep cut from Led Zeppelin, it isn't heard by someone half-listening. It's heard by someone who genuinely cares about what's playing. Planet Rock listeners don't have the station on in the background. They chose it, deliberately, because rock music matters to them. That level of passion and engagement is rare. And for advertisers, it's incredibly valuable.
THE CASE FOR PLANET ROCK
The Numbers That Make Us Impossible to Ignore
Presenters who live and breathe the music
Planet Rock presenters aren’t reading from a script. They’re fans first. The station’s lineup blends experienced broadcasters with genuine rock musicians, people who have been on the road, in the studio and on the stage. That insider credibility is what makes Planet Rock feel different from every other station on the dial. When a presenter here talks about a band or recommends a brand, it doesn’t feel like an ad read. It feels like a recommendation from someone who actually knows.
A celebration of everything rock
Classic rock, metal, blues, southern rock, prog and everything in between. Planet Rock doesn’t pick a lane and stay in it. It celebrates the full breadth of rock music, from the anthems everyone knows to the deeper cuts only true fans find. That diversity keeps listeners loyal and listening longer, which means more time with your message and more opportunities to make an impression.
Built for brands who want a genuinely engaged audience
Planet Rock’s audience doesn’t just listen. They buy albums, go to gigs, read the magazines and follow the artists. They are homeowners, car owners, established professionals with real spending power and a track record of investing in the things they love. Getting your brand in front of them, on a station they trust completely, is an opportunity very few media buys can match.
Why Book Direct?
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Faster Turnaround
From brief to live in days, not weeks. In-house creative included.
In-house Campaign Management
Our team handles production, targeting and reporting end to end.
Transparent Pricing
Clear packages at every budget level. No hidden fees or lock-ins.
YOUR CUSTOMERS
They're Already Listening
Planet Rock reaches 1.1 million listeners every week, and this is not a passive audience. These are devoted, knowledgeable rock fans who have made an active choice to be here. Whether you’re a local business wanting to connect with them in your area or a national brand looking to reach one of the UK’s most loyal and commercially valuable niche audiences, Planet Rock puts your message exactly where it gets heard.
Source: RAJAR Q1 2026
Planet Rock Audience: Who’s Listening?
They've seen the bands, bought the box sets and still turn it up when the right song comes on. These are established, financially secure adults who have built their lives around a genuine passion for rock music. They make considered, loyal purchasing decisions and they trust the voices and brands that share their values.
Age & Scale
Adults 45 plus, specialist and deeply loyal.
Planet Rock reaches 1.1 million weekly listeners, a tightly defined, high-value audience with strong purchasing power and one of the highest levels of listener loyalty of any station in the UK.
Mindset
Passionate and discerning.
These are people who know what they like and buy accordingly. They are not impulse purchasers. They are considered, confident spenders who invest in quality and stay loyal to the brands that earn their trust.
Listening Habits
Deeply devoted.
Planet Rock listeners don’t dip in and out. They stay. Longer listening hours mean more exposure for your message and a more attentive audience every single time it plays.
Trust
Built on shared passion, not just familiarity.
Planet Rock has spent decades earning its place in the lives of rock fans. That credibility runs deep and it extends directly to the brands that advertise on the station.
Local Campaign
Your area. Your Customers. Your Message.
Connect with Planet Rock listeners in your region with campaigns built around your business and your goals. A smaller but highly engaged audience means less wastage and more impact for every pound you spend.
National Campaign
One buy. 1.1 million rock fans.
Reach Planet Rock's full national audience and put your brand in front of one of the UK's most devoted and commercially active listener bases.
Sponsorship
Your brand, tied to music their live for.
Align with a show, a specialist hour or a moment your customers tune in for every week. On a station where music is a lifestyle, not just entertainment, sponsorship creates a brand association that goes far deeper than a standard ad spot.