Pack and Prepare for October Half Term
We may only just be getting into our summer break, but October half term is fast approaching. With children and teenagers across the UK having a one or two week break from school, there’ll be plenty of parents looking for ideas to keep them busy this autumn.
From theme parks to farmyards, walks to waterparks, gardens to glamping and everything in between, planning ahead & deciding what to do and where to go can be a challenge for parents.
If you’re busy organising family friendly events or half term offers for October, you’ve probably got a head start on the plans, but have you thought about how you’re going to get your messages out there ?
Let Them Hear it on Bauer Brands Like Hits Radio
Our Hits Radio network has over 2 million adults with children aged 0-14 listening every week*, which means there’s over 2 million potential customers for your half October half term event. Our Hits Radio network reaches audiences across the UK, so whether you’re a larger brand with multiple sites or an independent business, you can get your message out there, wherever you are.
It doesn’t just stop at Hits Radio, our stations get over 24 million weekly listeners* including Absolute, Kiss, Magic, Jazz Fm, Kerrang and many more. With a wealth of insights at our disposal, we can find the perfect audience for your messaging based on their age, gender, interests and buying habits.
Or Reach Them Digital Devices – Like Smart Speakers
Radio is now much more than just traditional airtime, as listening to the radio via digital devices is now the norm for listeners across the UK with 76% of the population listening to radio digitally every week*. The radio market is continuing to flourish in the digital age, providing advertisers with new audiences, more precise targeting and more efficient media that go hand in hand.
The Power of Video
Video is the perfect tool to communicate information to an audience that’s easy to understand and easy to remember, something that’s important in the world where people are receiving information from here, there and everywhere.
Users are more likely to engage with video content than other types with studies showing that videos can create an increase in conversion rates by up to 80%†, create stronger emotional connections and create a better brand recognition, helping you stand out from the crowd.
Making the Most
While YouTube remains the most popular marketing platform for video marketing (78% reporting it to be effective), this is quickly followed by Facebook video (71%), Instagram (64%) and TikTok (52%) meaning there’s a whole host of channels to choose from to promote your video content. ‡
Why Choose Video?
Creating a video in house can be difficult, especially if you’re lacking time or resource. Here at Bauer, we have a team of expert who can guide you through the process using our specialist knowledge and equipment. Our video team specialise in creating video content that’s tailored to each of our clients needs, meaning you can rely on us to showcase the very best of your brand to potential customers.
Here’s an example of one of our video options- Bauer Talent endorsed video
Pleasure Beach Resort – Leanne & Joel on Vimeo
Pleasure Beach Resort – Leanne & Joel from Bauer Create – Video Production on Vimeo.
Choose Bauer
We’re experts in audio, digital, video and plenty more and our teams can help you create captivating campaigns to get your messages out there to the right people at the right time.
*RAJAR Q2 2024
† HubSpot